7/11/25
Wisconsin Supplier Diversity Program Logo
Find State of WI Contract Opportunities
eSupplier [ [link removed] ]
Contracts for goods and services [ [link removed] ]
DFD [ [link removed] ]
Contracts for architecture, engineering, and construction [ [link removed] ]
DOT [ [link removed] ]
Contracts for building and maintaining state highways [ [link removed] ]
IN THIS ISSUE
________________________________________________________________________
4 Strategies For Entrepreneurs To Stay Profitable In 2025
________________________________________________________________________
Marketplace
________________________________________________________________________
The Government Has Shut Down
________________________________________________________________________
Newly Certified Businesses
________________________________________________________________________
Seven risk management strategies for your business
________________________________________________________________________
UPCOMING EVENTS
*Dec. 9 – Virtual The Contracting Academy*
*Dec. 10-11 – In-person Seminars, Panels and Networking Sessions *Baird Center, Milwaukee, WI
*Register Now* [ [link removed] ]
4 Strategies For Entrepreneurs To Stay Profitable In 2025
As we continue to navigate market turmoil [ [link removed] ], tariff-related uncertainty, decelerating consumer spending [ [link removed] ], and the ongoing waves of AI disruption, entrepreneurial leaders—whether full-time entrepreneurs, side hustlers or intrapreneurs—must contend with the fact that we no longer live in the small business heyday of 2021 and 2022.
Entrepreneurs who want to survive this particular phase—when organizations and individuals alike are holding onto their money—must deploy new strategies.
Success now requires increased strategic flexibility and a problem-solving approach over a rigid and idealistic focus on what the entrepreneurial leader wants and envisions. Here are four ways entrepreneurs can navigate the current economic reality and landscape—and still emerge profitable.
1*. Stay Flexible, But Know What Your Top Priority Is*
It used to be that entrepreneurs could build and sustain a decently successful venture by simply following the “old rules:”
* Clarify your ideal client or customer avatar.
* Sharpen your unique value proposition and differentiating factors.
* Build out your offerings and pricing models.
* Market to your ideal client or customer.
Now, markets shift and shrink far too rapidly to rely on the old approach. AI is changing how people buy, spend and invest their money. Services that used to carry prestige and command premium pricing are now possible to DIY using AI tools. Products that may have sold easily through traditional SEO or marketing methods are undiscoverable in the world of generative engine optimization. Heightened everyday costs continue to impact spending patterns and every week brings a new set of trends.
Read the entire Forbes article here:
[link removed]
________________________________________________________________________
marketplace
Registration is open for MARKETPLACE 2025
When small businesses succeed, Wisconsin thrives.
*Join Wisconsin Economic Development Corporation (WEDC) for this annual conference.*
MARKETPLACE brings together business owners from across Wisconsin who are focused on growing their business. This event provides a unique opportunity for businesses to learn from and connect with business professionals, government and corporate buyers, potential mentors and partners as well as resource providers.
Save the dates for the 2025 MARKETPLACE!
________________________________________________________________________
The Government Has Shut Down: Here’s What Small Business Owners Need to Know
A government shutdown will likely limit access to capital from federal sources (like the SBA [ [link removed] ]) for business owners—and make access more expensive. The longer the shutdown lasts, the more business owners may feel this impact. If you need funding for your business during the shutdown, below are actions you should consider.
Government Shutdown 2025: Small Business Owners Guide [ [link removed] ]
________________________________________________________________________
Newly Certified Businesses
Advanced Mechanical Insulators LLC - MBE Daija Chanelle Enterprise - MBE GraceWorkz, LLC - DVB/MBE Netlogx LLC - WBE Skye Heating And Air Conditioning LLC - MBE Smart eye llc - MBE Training Tracker LLC - WBE
________________________________________________________________________
Seven risk management strategies for your business
Risk is unavoidable in every industry, but that doesn’t mean businesses shouldn’t be prepared.
A risk management strategy is crucial when companies face natural disasters, supply chain disruptions, cybersecurity threats, or employment gaps. Take a proactive step toward identifying and mitigating these potential threats before they halt your business operations.
Continue reading to discover safe and effective risk management strategies that move businesses forward.
Seven risk management strategies for your business | MMA [ [link removed] ]
*Wisconsin's largest tech & entrepreneurship festival*
*August 18 - 22 • 2025*
________________________________________________________________________
*BID | WIN | PERFORM*
Here are current bidding opportunities with WI: eSupplier [ [link removed] ], DFD [ [link removed] ] and DOT [ [link removed] ]
If this email was forwarded to you, click here to subscribe [ [link removed] ]
SUBSCRIBER SERVICES: Manage Subscriptions [ [link removed] ] | Unsubscribe [ [link removed] ] | Subscriber Help [ [link removed] ] | Bookmark and Share [ [link removed] ]
Questions? Contact us [ [link removed] ]
________________________________________________________________________
This email was sent to
[email protected] using GovDelivery Communications Cloud on behalf of the State of Wisconsin · 115 East, State Capitol · Madison, WI 53702
