4 Strategies For Entrepreneurs To Stay Profitable In 2025
As we continue to navigate market turmoil, tariff-related uncertainty, decelerating consumer spending, and the ongoing waves of AI disruption, entrepreneurial leaders—whether full-time entrepreneurs, side hustlers or intrapreneurs—must contend with the fact that we no longer live in the small business heyday of 2021 and 2022.
Entrepreneurs who want to survive this particular phase—when organizations and individuals alike are holding onto their money—must deploy new strategies.
Success now requires increased strategic flexibility and a problem-solving approach over a rigid and idealistic focus on what the entrepreneurial leader wants and envisions. Here are four ways entrepreneurs can navigate the current economic reality and landscape—and still emerge profitable.
1. Stay Flexible, But Know What Your Top Priority Is
It used to be that entrepreneurs could build and sustain a decently successful venture by simply following the “old rules:”
- Clarify your ideal client or customer avatar.
- Sharpen your unique value proposition and differentiating factors.
- Build out your offerings and pricing models.
- Market to your ideal client or customer.
Now, markets shift and shrink far too rapidly to rely on the old approach. AI is changing how people buy, spend and invest their money. Services that used to carry prestige and command premium pricing are now possible to DIY using AI tools. Products that may have sold easily through traditional SEO or marketing methods are undiscoverable in the world of generative engine optimization. Heightened everyday costs continue to impact spending patterns and every week brings a new set of trends.
Read the entire Forbes article here:
https://www.forbes.com/sites/cynthiapong/2025/06/08/4-strategies-for-entrepreneurs-to-stay-profitable-in-2025/
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The Government Has Shut Down: Here’s What Small Business Owners Need to Know
A government shutdown will likely limit access to capital from federal sources (like the SBA) for business owners—and make access more expensive. The longer the shutdown lasts, the more business owners may feel this impact. If you need funding for your business during the shutdown, below are actions you should consider.
Government Shutdown 2025: Small Business Owners Guide
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Seven risk management strategies for your business
Risk is unavoidable in every industry, but that doesn’t mean businesses shouldn’t be prepared.
A risk management strategy is crucial when companies face natural disasters, supply chain disruptions, cybersecurity threats, or employment gaps. Take a proactive step toward identifying and mitigating these potential threats before they halt your business operations.
Continue reading to discover safe and effective risk management strategies that move businesses forward.
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