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Dear John,

Britain is begging for political diversity. Despite our First-Past-the-Post system – and endless talk of a coming Labour vs Reform showdown – the public is no longer content making a binary choice between two parties.

This system doesn’t fit the electorate. It hasn’t for some time.

Recent polls show five parties now polling in double digits. One FindOutNow survey puts Labour and the Conservatives together at just over a third of the electorate – two historic juggernauts, each commanding barely a sixth of the vote.
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Poll: FindOutNow ([link removed]) , 8th October

Yes, polls should always be taken with a grain of salt. We’re still (probably) years out from a General Election, and much is subject to change. But if the vote were held tomorrow, it would likely deliver one of the most disproportionate results in modern history, with Reform at the helm.

Projections from Electoral Maps UK suggest Reform could seize an estimated 388 extra seats and win an outright parliamentary majority on just under a third of the vote. The Greens would gain ground, the Liberal Democrats might hold their 72 seats – and Labour and the Conservatives would be utterly wiped out.

Projection: Election Maps UK ([link removed])

There’s nothing inherently wrong with voters spreading their support across multiple parties. People in different parts of the country have different priorities, and faith in the two main establishment parties has completely collapsed. It’s natural that voters would turn to the Greens, Lib Dems, SNP, Plaid Cymru, and yes, even Reform UK.

The problem is that this diversity is being squeezed through the narrowest possible funnel: First-Past-The-Post. The more multipolar our politics becomes, the less proportional our democracy will be. The less our votes actually matter.

If this trend continues, British elections could become a volatile democratic lottery where one party takes all the power after splitting the vote with four others. Right now, that party looks like Reform UK.

The electorate is looking for a more diverse politics. One where everyone’s voice counts, not just those who support one of five parties with a slight advantage.

This is another sign that our system is well overdue for a reset. We’ve got time now – barely – and if this Government can finally get the National Commission for Electoral Reform ([link removed]) (NCER) off the ground, we can start the difficult but necessary task of picking an election system that’s actually fit for purpose.

W ([link removed]) e’ve already made massive gains in Parliament and beyond. The APPG for Fair Elections (the largest APPG in Parliament), Open Britain, Fair Vote UK and our allies across the democracy sector are making a huge splash.

If you believe Britain deserves a democracy where every vote counts, please chip in today. Your support will help us keep the pressure on Parliament, grow the campaign in communities across the country, and make fair votes impossible to ignore. ([link removed])
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All the best,

Matt

Matt Gallagher

Communications Officer, Open Britain

P.S. We’ve achieved a lot over the past year, but this isn’t a battle won overnight. Securing a fair, proportional voting system will take sustained pressure throughout this crucial Parliament.

With your monthly support, we can grow a movement that builds irresistible momentum and makes real change not just possible, but inevitable.
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