From Donna McCullough, Alzheimer's Association <[email protected]>
Subject Friend, did you hear about World Alzheimer's Day this weekend?
Date September 19, 2025 2:50 PM
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Dear Friend,

I'm forwarding you Katie's email - her message is just
too important. World Alzheimer's Day is in two days, which means time
is running out for you to double your impact in the fight against
Alzheimer's disease and all other dementia.

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MAKE 2X THE DIFFERENCE. GIVE NOW
>>

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We have a chance to make this World
Alzheimer's Day one of the most impactful ever. But we only have until
midnight on September 21 to raise the critically needed funds to
unlock this match. Please make your first gift today and join our
World Alzheimer's Day 2X Match Challenge before it's too late.

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Sincerely,
Donna McCullough

Chief Operating Officer

---------- Forwarded message ---------

From: Katie Evans, Alzheimer's
Association
Sent: Thursday, September 18, 2025

To: You


Subject: ? Just a few days
left before World Alzheimer's Day.

Make your gift that can be matched
2X ASAP.

Alzheimer's Association

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DONATE NOW

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World Alzheimer's Day 2X Match
Challenge Ends Sunday!

Make your gift while it can go 2X
as far.

World Alzheimer's Day

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RUSH MY GIFT >>

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Don't wait! Double your impact on World Alzheimer's Day.

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Dear Friend,

I wanted to personally reach out to
you because I have an important message. There are just a few more
days left for you to take advantage of our World Alzheimer's Day 2X
Match Challenge. I saw that your status for this match is still
pending.

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World Alzheimer's Day 2X Match
Challenge Status:

Email: [email protected]

Member ID: 22379911

Ends: Midnight, September 21

Status: Pending (Donate now.)

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The interest you have taken in our work tells me just how
committed you are to our mission to lead the way to end Alzheimer's
and all other dementia - by accelerating global research,
driving risk reduction and early detection, and maximizing quality
care and support. But we can't just hope for a cure. This is an
incredible opportunity to double your impact on that mission, so
please don't wait - make your first gift before this match ends
on Sunday.

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MATCH MY GIFT >>

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POP QUIZ:

 

Of the total lifetime cost of caring for someone with
dementia, what percentage is often borne by families?

 

20%

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40%

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60%

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70%

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Everyone living with Alzheimer's disease, no matter where they
are in their journey, deserves to have access to treatments that
improve their lives and give them hope. That's why we created
Alzheimer's Association TrialMatch®. TrialMatch connects
individuals living with cognitive impairment, Alzheimer's or another
dementia - as well as caregivers and healthy participants
- with current research studies.

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Resources like TrialMatch are one of the reasons why your
support of our World Alzheimer's Day 2X Match Challenge is so
important.

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Thanks to a generous pledge from Leone McKay, any gift you make
- up to $150,000 - can go twice as far. Her pledge is made
in honor of her late husband, Col. William P. McKay, whom she lost to
Alzheimer's disease and will support vital research.

This means your gift can go 2X as far to advance promising
Alzheimer's research and help provide care and support. Please join
the fight with your first gift and help make this the most impactful
World Alzheimer's Day yet.

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MAKE A GIFT FOR WORLD
ALZHEIMER'S DAY >>

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Don't wait until World Alzheimer's Day to demonstrate your
support for our work. This fight is too urgent. Make a gift today,
while you can achieve 2X the impact. Thank you.

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Yours in the fight,

Katie Evans

Chief Programs and Mission Engagement
Officer

Facebook

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X

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Instagram

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YouTube

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LinkedIn

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Will you donate today when your gift can be matched 2X?

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Your donation will strengthen our efforts
to advance Alzheimer's care, support and research. From face-to-face
support to online education programs and promising global research
initiatives, your gift makes a difference in the lives of all those
affected by Alzheimer's and other dementias in your community and
across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225
N. Michigan Ave., Fl. 17, Chicago, IL 60601

© 2025 Alzheimer's
Association. All rights reserved.
800.272.3900 | alz.org

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® | Donate

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