Dear Friend,

I'm forwarding you Katie's email — her message is just too important. World Alzheimer's Day is in two days, which means time is running out for you to double your impact in the fight against Alzheimer's disease and all other dementia.

MAKE 2X THE DIFFERENCE. GIVE NOW >>

We have a chance to make this World Alzheimer's Day one of the most impactful ever. But we only have until midnight on September 21 to raise the critically needed funds to unlock this match. Please make your first gift today and join our World Alzheimer's Day 2X Match Challenge before it's too late.

Sincerely,
Donna McCullough
Chief Operating Officer

---------- Forwarded message ---------
From: Katie Evans, Alzheimer's Association
Sent: Thursday, September 18, 2025
To: You
Subject: 💜 Just a few days left before World Alzheimer's Day.
Make your gift that can be matched 2X ASAP.
Alzheimer's Association DONATE NOW
World Alzheimer's Day 2X Match Challenge Ends Sunday!
Make your gift while it can go 2X as far.
World Alzheimer's Day
RUSH MY GIFT >>
Don't wait! Double your impact on World Alzheimer's Day.
Dear Friend,

I wanted to personally reach out to you because I have an important message. There are just a few more days left for you to take advantage of our World Alzheimer's Day 2X Match Challenge. I saw that your status for this match is still pending.

World Alzheimer's Day 2X Match Challenge Status:
Email: [email protected]
Member ID: 22379911
Ends: Midnight, September 21
Status: Pending (Donate now.)

The interest you have taken in our work tells me just how committed you are to our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. But we can't just hope for a cure. This is an incredible opportunity to double your impact on that mission, so please don't waitmake your first gift before this match ends on Sunday.

MATCH MY GIFT >>
 
POP QUIZ:
 
Of the total lifetime cost of caring for someone with dementia, what percentage is often borne by families?
 
20%
 
40%
 
60%
 
70%
 
 
Everyone living with Alzheimer's disease, no matter where they are in their journey, deserves to have access to treatments that improve their lives and give them hope. That's why we created Alzheimer's Association TrialMatch®. TrialMatch connects individuals living with cognitive impairment, Alzheimer's or another dementia — as well as caregivers and healthy participants — with current research studies.

Resources like TrialMatch are one of the reasons why your support of our World Alzheimer's Day 2X Match Challenge is so important. Thanks to a generous pledge from Leone McKay, any gift you make — up to $150,000 — can go twice as far. Her pledge is made in honor of her late husband, Col. William P. McKay, whom she lost to Alzheimer's disease and will support vital research.

This means your gift can go 2X as far to advance promising Alzheimer's research and help provide care and support. Please join the fight with your first gift and help make this the most impactful World Alzheimer's Day yet.

MAKE A GIFT FOR WORLD ALZHEIMER'S DAY >>

Don't wait until World Alzheimer's Day to demonstrate your support for our work. This fight is too urgent. Make a gift today, while you can achieve 2X the impact. Thank you.

Yours in the fight,
Katie Evans
Chief Programs and Mission Engagement Officer
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Will you donate today when your gift can be matched 2X?
Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601
© 2025 Alzheimer's Association. All rights reserved.
800.272.3900 | alz.org® | Donate

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