[ [link removed] ]Close up of a river snaking through the lush green Amazon rainforest.
John,
An area of Amazon forest the size of Portugal could be on the verge of
destruction – but the rainforest and its people have one last lifeline.
A voluntary moratorium on soy farming (signed even by giants like
McDonald’s!) has preserved untold swathes of the Amazon for two decades.
Big Ag lobbyists were on the verge of undoing it – until a Brazilian judge
issued a temporary pause on this catastrophic move. It won’t last
forever. We have to move NOW.
World leaders are meeting in under 100 days for crucial climate talks in
Brazil. This is our chance to rally massive support to save the deal – and
fight back against Bolsonaro’s agribusiness cronies set to profit from
this mayhem.
If all of us chip in, we could double down on our campaigns in the media
and with local partners ahead of Brazil’s climate summit, get our
Indigenous allies in the room with decision-makers, and build enough
global pressure to save the Soy Moratorium.
It won’t be easy but together, we have a chance of pulling it off.
Can you chip in to help change the fate of the Amazon rainforest and wild
places everywhere?
[ [link removed] ]I'll donate
$3[ [link removed] ]I'll
donate
$4
[ [link removed] ]I'll donate
$5[ [link removed] ]I'll
donate
$9[ [link removed] ]I'll
donate another amount
Nineteen years ago, the Amazon rainforest was being destroyed at
breathtaking speed to meet skyrocketing demand for soy – until a
groundbreaking agreement changed everything.
Agribusiness giants like Cargill and McDonald’s voluntarily agreed to not
source soybeans from land deforested after 2008. And the results are
outstanding – an estimated *4 million* acres of the Amazon have been saved
from deforestation for soy!
It’s one of the world’s most successful conservation stories. But Brazil’s
anti-monopoly agency is about to rip it up, bowing to pressure from the
most regressive agribusiness lobbyists. This nightmare move for the Amazon
– and the entire world – actively encourages deforestation at a time when
Brazil should be defending our most precious ecosystems from destruction.
It’s a total embarrassment for President Lula as Brazil prepares to
welcome world leaders, businesses, and civil society for major climate
talks at the so-called “forest COP”.
With all eyes on Brazil, we have a golden opportunity to unleash a
groundswell of public pressure to stop this catastrophe!
From bringing Indigenous activists to meet with decision-makers and the
media to overwhelming companies' AGMs with attention-grabbing stunts, to
getting behind closed doors to counteract devastating lobbying, our
campaigns work when we have enough money to see them through to the end.
John, we have less than 100 days before the talks start
– can you chip in to help change the fate of the Amazon rainforest and
wild places everywhere?
[ [link removed] ]I'll donate
$3[ [link removed] ]I'll
donate
$4
[ [link removed] ]I'll donate
$5[ [link removed] ]I'll
donate
$9[ [link removed] ]I'll
donate another amount
Your donation will help power Ekō and our campaigns worldwide fighting for
people and the planet.
Thanks for all that you do,
Miriam, Danny, and the Ekō team
---------------------------------
More information:
[ [link removed] ]Brazil authorities suspend key Amazon rainforest protection measure The
Guardian 21 August 2025
[ [link removed] ]Amazon states lead rebellion on environmental enforcement Mongabay 03
February 2025
[ [link removed] ]Após forte pressão ruralista, Moratória da Soja, que regulava a
comercialização de soja de áreas desmatadas, é suspensa Greenpeace (in
Portuguese) 21 August 2025
[ [link removed] ]What Brazil’s soy moratorium fight means — and what happens
next Associated Press 29 August 2025
Ekō is a worldwide movement of people like you, working together to hold corporations accountable for their actions and forge a new, sustainable path for our global economy.
Please help keep Ekō strong by chipping in $3. [link removed]
