
John,
An area of Amazon forest the size of Portugal could be on the verge of destruction – but the rainforest and its people have one last lifeline.
A voluntary moratorium on soy farming (signed even by giants like McDonald’s!) has preserved untold swathes of the Amazon for two decades. Big Ag lobbyists were on the verge of undoing it – until a Brazilian judge issued a temporary pause on this catastrophic move. It won’t last forever. We have to move NOW.
World leaders are meeting in under 100 days for crucial climate talks in Brazil. This is our chance to rally massive support to save the deal – and fight back against Bolsonaro’s agribusiness cronies set to profit from this mayhem.
If all of us chip in, we could double down on our campaigns in the media and with local partners ahead of Brazil’s climate summit, get our Indigenous allies in the room with decision-makers, and build enough global pressure to save the Soy Moratorium.
It won’t be easy but together, we have a chance of pulling it off.
Can you chip in to help change the fate of the Amazon rainforest and wild places everywhere?
I'll donate $3I'll donate $4 I'll donate $5I'll donate $9I'll donate another amount
Nineteen years ago, the Amazon rainforest was being destroyed at breathtaking speed to meet skyrocketing demand for soy – until a groundbreaking agreement changed everything.
Agribusiness giants like Cargill and McDonald’s voluntarily agreed to not source soybeans from land deforested after 2008. And the results are outstanding – an estimated *4 million* acres of the Amazon have been saved from deforestation for soy!
It’s one of the world’s most successful conservation stories. But Brazil’s anti-monopoly agency is about to rip it up, bowing to pressure from the most regressive agribusiness lobbyists. This nightmare move for the Amazon – and the entire world – actively encourages deforestation at a time when Brazil should be defending our most precious ecosystems from destruction.
It’s a total embarrassment for President Lula as Brazil prepares to welcome world leaders, businesses, and civil society for major climate talks at the so-called “forest COP”.
With all eyes on Brazil, we have a golden opportunity to unleash a groundswell of public pressure to stop this catastrophe!
From bringing Indigenous activists to meet with decision-makers and the media to overwhelming companies' AGMs with attention-grabbing stunts, to getting behind closed doors to counteract devastating lobbying, our campaigns work when we have enough money to see them through to the end.
John, we have less than 100 days before the talks start – can you chip in to help change the fate of the Amazon rainforest and wild places everywhere?
I'll donate $3I'll donate $4 I'll donate $5I'll donate $9I'll donate another amount
Your donation will help power Ekō and our campaigns worldwide fighting for people and the planet.
