CREATE+CHANGE
MAY 2025

The conversation around mental health is growing—and so is the work. During Mental Health Awareness Month, we launched new creative featuring Georgia athletes and the rituals that help them take care of their mental well-being. On the blog, we take a closer look at the campaigns within our Mental Health Initiative and highlight each campaign’s approach to addressing mental health. We also celebrate our president and CEO for her induction into the Advertising Hall of Fame. Keep scrolling, there’s more in store!

Georgia Athletes Share Their Mental Health Rituals in New Creative

Three in four Georgia adults report not having high knowledge of steps to care for their mental health. During Mental Health Awareness Month, we’re partnering with the Arthur M. Blank Family Foundation to debut new work from our nationwide “Love, Your Mind” campaign, extending its impact at the local level to help more Georgians feel equipped to care for their mental health. Joined by eight of the state’s top collegiate and professional sports teams and organizations, we’re encouraging fans in Georgia—and across the country—to prioritize their mental well-being. The creative, developed pro bono by Walton Isaacson, features athletes sharing the rituals that support their mental health and encourages fans to have open conversations about their emotional well-being. Watch the inspiring creative today!

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Lisa Sherman Joins the Advertising Hall of Fame

Each year, the American Advertising Federation inducts industry legends into its Advertising Hall of Fame—and this year, our very own president and CEO, Lisa Sherman, joined their distinguished class. Lisa’s leadership is a powerful reminder that when we lead with authenticity and amplify the stories that need to be told, we elevate the purpose and potential of our industry. Check out a few standout moments from the night!

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Roundup:

- On the blog, we share how our “Don’t Wait. Reach Out.” campaign continues to evolve and create—introducing new strategies to better connect Veterans and their families with life-saving support.

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- Also on the blog, we explore how purpose-driven partnerships can help reimagine the creator economy—creating space for more meaningful work and deeper connection.

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- This Mental Health Awareness Month, we highlight the campaigns within our Mental Health Initiative and the tailored strategies they’re using to support audiences across age, experience and background.

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- Campaign Impact: Eighty-five percent of caregivers who are aware of our “Sound It Out” campaign say they talk with their children about feelings and emotional well-being at least once a week.

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Correction: We regret miscrediting the creative for our Alzheimer’s work last month. The new work was developed pro bono by our partners at VML, and we’re grateful for their support.



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