Discover how confidence in the ASA system helps responsible advertising to flourish.

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( www.asa.org.uk/resource/asa-and-cap-annual-report-2023.html?campaignkw=annualreport23 )

Our annual report ( [link removed] ) highlights our ongoing transformation into a preventative and proactive regulator.

In the report, you'll read about:

How AI-based tools are monitoring and tackling ads in high priority areas, including climate change and environment, influencer marketing, financial advertising, prescription-only medicines, gambling, e-cigarettes, and cosmetic surgery clinics based outside the UK The action we took to protect children from advertising harms online Our proactive projects aimed at protecting vulnerable consumers from misleading, harmful and irresponsible ads How we're using research to understand public behaviours, concerns and attitudes to inform our work

READ THE REPORT ( www.asa.org.uk/resource/asa-and-cap-annual-report-2024.html?campaignkw=2024ar )

You can watch a video introduction to the report, and throughout the week, you’ll see more videos from my colleagues about the work of the ASA and CAP on our socials.
(www.asa.org.uk/resource/asa-and-cap-annual-report-2024.html)

Kind regards,


Guy Parker
ASA Chief Executive 

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Contact us

Advertising Standards Authority Ltd., Castle House, 37 – 45 Paul Street, London EC2A 4LS

Tel: 020 7492 2200

The Advertising Standards Authority Ltd is registered in England and Wales under company registration number  8310744. The Committees of Advertising Practice Ltd is registered in England and Wales under company registration number 5126412. Registered Office: Castle House, 37 – 45 Paul Street, London EC2A 4LS.

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