Our annual report highlights our ongoing transformation into a preventative and proactive regulator.

In the report, you'll read about:

• How AI-based tools are monitoring and tackling ads in high priority areas, including climate change and environment, influencer marketing, financial advertising, prescription-only medicines, gambling, e-cigarettes, and cosmetic surgery clinics based outside the UK 
• The action we took to protect children from advertising harms online 
• Our proactive projects aimed at protecting vulnerable consumers from misleading, harmful and irresponsible ads 
• How we're using research to understand public behaviours, concerns and attitudes to inform our work

You can watch a video introduction to the report, and throughout the week, you’ll see more videos from my colleagues about the work of the ASA and CAP on our socials.

Kind regards,