From Tony Riddle, Survival International <[email protected]>
Subject Jack, I'm running the London Marathon barefoot for Survival
Date April 16, 2025 6:38 AM
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The London Marathon is weeks away, and I am trying to raise £10,000 towards Survival's campaigns. Will you stand with Survival, and help me reach my goal?

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Tony Riddle running barefoot and fundraising for Survival © Chris Baker

Dear Jack,

As a barefoot endurance athlete, I’ve always strived to run for a reason.

This year, I’m running the London Marathon barefoot in aid of Survival. Will you help me reach my goal of £10,000?

Help me fundraise for Survival ([link removed])

If you’ve been part of this movement for some time, you might remember our fundraiser in 2020. I teamed up with Survival and completed the Three Peaks Challenge in the UK barefoot, breaking not only athletic records but also exceeding my wildest dreams by raising almost £8,000 for Indigenous rights.

Three years later, when Survival was mobilizing their supporters for the global Move for Survival fundraiser, I joined them in asking people to get out and move, raising money for their vital campaigns.

Fundraise with me for Indigenous peoples ([link removed])

Five years on, you can probably tell I’m a serial fundraiser for this charity. Since then, Survival has won multiple campaigns alongside Indigenous peoples, and is fighting hard on many others – from Indonesia to Kenya and Peru.

Their work is so close to me personally: as a natural lifestylist, I can’t look away when Indigenous peoples, the best guardians of nature in the world, see their lands invaded, their families evicted, and their livelihoods destroyed.

Help me reach my goal ([link removed])

All of us who follow Survival’s work share the same passion. That’s why we also have to believe in the power of community fundraising. Through it, we spread the word to our family, friends and colleagues, inspiring them to act and support Indigenous rights globally.

But as fundraisers, we’re also the reason Survival can reject all government funding, defending Indigenous rights no matter who's in power.

Stand with Indigenous peoples ([link removed])

I’ve spent almost a year preparing for this run. Jack, can you chip in to help me reach my goal of raising £10,000 for Survival?

The London Marathon is just weeks away. Fellow activists, join me and support Survival today.

Donate today ([link removed])

Much love,

Tony Riddle

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