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CREATE+CHANGE
MARCH 2025

Spring is here, bringing fresh ideas, bold conversations and new opportunit=
ies to create impact. We introduced the Love, Your Mind World on Roblox=E2=
=80=94a first-of-its-kind digital experience that makes mental health resou=
rces more accessible for teens. And, with AARP, we=E2=80=99re helping older=
adults close their retirement savings gap. Also, at a recent Washington Po=
st Live event, our president and CEO, Lisa Sherman, led a powerful discussi=
on on how we can find common ground in addressing gun violence prevention. =
There=E2=80=99s more to explore in this month=E2=80=99s newsletter!

LOVE, YOUR MIND WORLD: A GAME-CHANGER FOR TEEN MENTAL HEALTH

We=E2=80=99ve launched the Love, Your Mind World on Roblox=E2=80=94a first-=
of-its-kind digital experience dedicated to teen mental health. Developed w=
ith guidance from leading mental health experts and designed in collaborati=
on with dentsu and The Gang, this immersive world offers free, expert-vette=
d resources that help teens navigate daily challenges. With 72% of Roblox u=
sers aged thirteen to seventeen wanting to prioritize their mental health b=
ut many unsure where to start, this experience makes support more accessibl=
e in a space where teens already connect and play. Since launching earlier =
this month, the world has already seen more than 500,000 visits=E2=80=94an =
encouraging signal that teens are showing up for their mental health. See h=
ow the Love, Your Mind world is engaging them in new ways!=20

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NEW CREATIVE HELPS PRETIREES PREPARE FOR WHAT=E2=80=99S NEXT=C2=A0 =
=20

Most people plan for big life moments=E2=80=94buying a home, sending kids t=
o college=E2=80=94but what about retirement? The truth is, 61% of older adu=
lts worry about their savings, and 20% have none at all. And for Black wome=
n, the gap is even wider=E2=80=94only 49% report having retirement savings,=
compared to 61% of U.S. adults overall.=E2=80=AFThat=E2=80=99s why we part=
nered with AARP to launch new work from our =E2=80=9CThis Is Pretirement=E2=
=80=9D campaign, designed to make retirement planning feel easier to naviga=
te for adults in their forties and fifties. Developed pro bono by Kitchen T=
able and featuring award-winning actress Vanessa Estelle Williams, =E2=80=
=9CThe Pre-Game=E2=80=9D reminds adults that small steps today can make a b=
ig difference tomorrow. Check out the creative today!=20

[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjg2NDA1NTk3NAS2&mt=3D1&rt=3D0=20

WASHINGTON POST LIVE: FINDING COMMON GROUND ON GUN VIOLENCE =20

Gun violence is the leading cause of death for children and teens in the U.=
S. Earlier this month, we joined Washington Post Live for a conversation wi=
th leaders across healthcare, business and media to address the toll of gun=
violence on families and communities. Our president and CEO, Lisa Sherman,=
moderated a discussion that highlighted the power of partnerships in preve=
ntion, the role we all can play=E2=80=94parents, businesses, clinicians, gu=
n owners and non-gun owners=E2=80=94and the creative behind our new =E2=80=
=9CAgree to Agree=E2=80=9D campaign. Watch the full event!

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RoundUp:

- On the blog, we share the biggest takeaways from this year=E2=80=99s SXSW=
festival=E2=80=94where gaming, AI and immersive storytelling are redefinin=
g creativity and driving social impact.=20

[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjg2NDA1NTk3NAS2&mt=3D1&rt=3D0=20

- Also on the blog, we break down how Roblox has evolved beyond gaming, off=
ering brands a new frontier to connect with younger audiences and inspire m=
eaningful action.

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- And WBNA star and Ad Council partner Lexie Brown sat down with TheSkimm t=
o talk about the pressures of professional sports, her own mental health jo=
urney and why campaigns like =E2=80=9CLove, Your Mind=E2=80=9D are so criti=
cal.

[link removed]
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The Ad Council
815 Second Avenue, 9th Floor
New York, NY 10017

Opt Out:
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Privacy Policy: [link removed]
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Terms of Use: [link removed]
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}
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@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 400;
font-display: block;
src: local('Roboto'), local('Roboto-Regular'), url([link removed]
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@font-face {
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font-style: normal;
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font-display: block;
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unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A64=
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@font-face {
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font-style: normal;
font-weight: 700;
font-display: block;
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unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
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@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfCBc4AMP6lbBP.woff2) format('wo=
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@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
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font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
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ff2');
unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, =
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}
/* latin-ext */
@font-face {
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font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
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unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20A=
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@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfBBc4AMP6lQ.woff2) format('woff=
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unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C=
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t !important;display: none !important;max-height: 0 !important;line-height:=
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<div id=3D"mktcloud-preheader" key=3D"preheader" style=3D"display:none;max-=
height:0px;overflow:hidden;"><p id=3D"mktcloud-preheader-text">A new way fo=
r teens to prioritize their mental health.</p><div style=3D"display:none;ma=
x-height:0px;overflow:hidden;">&#847; &#847; &#847; &#847; &#847; &#847; &#=
847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; =
&#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847=
; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#8=
47; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &=
#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847;=
&#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#84=
7; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847;</div></di=
v>
<table class=3D"layout-table" key=3D"3" align=3D"center" style=3D"table-lay=
out:fixed;height:auto;width:100% !important;background-color:#ebebeb;" cell=
spacing=3D"0" cellpadding=3D"0">
<colgroup class=3D"displayNone" key=3D"1">
<col class=3D"align-center-column" key=3D"0">
<col width=3D"107px" key=3D"1">
<col width=3D"107px" key=3D"2">
<col width=3D"107px" key=3D"3">
<col width=3D"107px" key=3D"4">
<col width=3D"107px" key=3D"5">
<col width=3D"105px" key=3D"6">
<col class=3D"align-center-column" key=3D"7">
</colgroup>
=20
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<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"d13eda10-b9cd-4203-a920-19dcc3270234">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-top:0px;padding-left:0px;padding-right:0px; =
background-color:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-top:0px;padding-left:0px;padding-right:0px; =
background-color:#ebebeb;" data-content-item-id=3D"d13eda10-b9cd-4203-a9=
20-19dcc3270234">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d13eda10-b=
9cd-4203-a920-19dcc3270234">
<div>
<table data-content-item-id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" style=
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round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;background-color:transparent;" data-content-item-id=3D"d13eda10-b9cd=
-4203-a920-19dcc3270234">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"3" width=3D"320" valign=3D"top" style=3D"width:320px; height:100%;vert=
ical-align:top;padding-left:0px; background-color:#ffffff;
">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
cal-align:top;padding-left:0px; background-color:#ffffff;
" data-content-item-id=3D"d13eda10-b9cd-4203-a920-19dcc3270234">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:320px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d13eda10-b=
9cd-4203-a920-19dcc3270234">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" style=3D"width:100%;border-spac=
ing:0 !important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:transparent;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0 !important;padding-top:=
20px;padding-bottom:20px;box-sizing:border-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"AC logo" href=3D"[link removed]
tt?ms=3DMzU4Nzc2NTcS1&kn=3D19&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjg2NDA1NTk3=
NAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"d13eda10-b9cd-4203-a920-19dcc3270234" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/ea77acb3-ffb1-462=
3-85c8-5b938992b392.png" alt=3D"Ad Council Create + Change" border=3D"0" s=
tyle=3D"width:100%;display:block;max-width:255px !important;" width=3D"255"=
/>
</a>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
</td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"3" width=3D"320" valign=3D"top" style=3D"width:320px; height:100%;vert=
ical-align:top;padding-right:0px; background-color:#ffffff;
">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
cal-align:top;padding-right:0px; background-color:#ffffff;
" data-content-item-id=3D"d13eda10-b9cd-4203-a920-19dcc3270234">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:32=
0px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d13eda10-b=
9cd-4203-a920-19dcc3270234">
<div>
<table data-content-item-id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:10px;padding-bottom:10px;padding-left:10px;pad=
ding-right:10px;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:transparent;=
">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:10px=
;padding-top:50px;padding-bottom:10px;padding-left:10px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #000000;background-=
color:transparent;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #000000;background-color:tra=
nsparent;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p styl=
e=3D"text-align:center">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &n=
bsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; =
MARCH 2025</p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"d13eda10-b9cd-4203-a920-19dcc3270234">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"d13eda10-b9cd-4203-a920-19dcc3270234"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d13eda10-b=
9cd-4203-a920-19dcc3270234">
<div>
<table data-content-item-id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d13eda10-b=
9cd-4203-a920-19dcc3270234">
<div>
<table data-content-item-id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">Spring is here, =
bringing fresh ideas, bold conversations and new opportunities to create im=
pact. We introduced the Love, Your Mind World on Roblox=E2=80=94a first-of-=
its-kind digital experience that makes mental health resources more accessi=
ble for teens. And, with AARP, we=E2=80=99re helping older adults close the=
ir retirement savings gap. Also, at a recent Washington Post Live event, ou=
r president and CEO, Lisa Sherman, led a powerful discussion on how we can =
find common ground in addressing gun violence prevention. There=E2=80=99s m=
ore to explore in this month=E2=80=99s newsletter!</span></p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d13eda10-b=
9cd-4203-a920-19dcc3270234">
<div>
<table data-content-item-id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d13eda10-b=
9cd-4203-a920-19dcc3270234">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" style=3D"width:100%;border-spac=
ing:0 !important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:transparent;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0 !important;box-sizing:b=
order-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"LoveYourMindWorld_IMG" href=3D"[link removed]
learn-with-us/press-releases/first-of-its-kind-digital-experience-supports-=
teen-mental-health-through-roblox-gameplay" target=3D"_blank" >
<img data-content-item-id=
=3D"d13eda10-b9cd-4203-a920-19dcc3270234" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/06fc4e9c-4b8a-402=
3-b5ba-45bdb3511a92.jpg" alt=3D"Love, Your Mind World: A Game-Changer for T=
een Mental Health" border=3D"0" style=3D"width:100%;display:block;max-widt=
h:100% !important;" width=3D"640"/>
</a>
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d13eda10-b=
9cd-4203-a920-19dcc3270234">
<div>
<table data-content-item-id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
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<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>The Love, Your Mind World: A Game-Changer for Teen Men=
tal Health</strong></span></h1></div>
</td>
</tr>
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</table>
</td>
</tr>
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</table>
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</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d13eda10-b=
9cd-4203-a920-19dcc3270234">
<div>
<table data-content-item-id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 140%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.4;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif">We=E2=80=99ve launched the Love=
, Your Mind World on Roblox=E2=80=94a first-of-its-kind digital experience =
dedicated to teen mental health. Developed with guidance from leading menta=
l health experts and designed in collaboration with dentsu and The Gang, th=
is immersive world offers free, expert-vetted resources that help teens nav=
igate daily challenges. With 72% of Roblox users aged thirteen to seventeen=
wanting to prioritize their mental health but many unsure where to start, =
this experience makes support more accessible in a space where teens alread=
y connect and play. Since launching earlier this month, the world has alrea=
dy seen more than 500,000 visits=E2=80=94an encouraging signal that teens a=
re showing up for their mental health. </span><a style=3D"color:#1b78a0;tex=
t-decoration:underline" href=3D"[link removed]
ms=3DMzU4Nzc2NTcS1&kn=3D4&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjg2NDA1NTk3NAS2=
&mt=3D1&rt=3D0" name=3D"LoveYourMindWorld" data-key=3D"778db6cb-02ff-4208-=
acdd-d5bf97d133ac:b9e4b188-6e93-4949-b7fa-9f7e61c5f7cd" target=3D"_blank" r=
el=3D"noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer"><span style=3D"font-fam=
ily:'roboto' , sans-serif"><u>See how the Love, Your Mind world is engaging=
them in new ways</u></span></a><span style=3D"font-family:'roboto' , sans-=
serif">!&nbsp;</span></p></div>
</td>
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d13eda10-b=
9cd-4203-a920-19dcc3270234">
<div>
<table data-content-item-id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d13eda10-b=
9cd-4203-a920-19dcc3270234">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" style=3D"width:100%;border-spac=
ing:0 !important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0 !important;box-sizing:b=
order-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"ThisIsPretirement_IMG" href=3D"[link removed]
entials1.com/ctt?ms=3DMzU4Nzc2NTcS1&kn=3D17&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=
=3DMjg2NDA1NTk3NAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"d13eda10-b9cd-4203-a920-19dcc3270234" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/18d0940a-d862-43d=
f-81c2-ce71d3126df9.jpg" alt=3D"New Creative Helps Pretirees Prepare for Wh=
at=E2=80=99s Next " border=3D"0" style=3D"width:100%;display:block;max-wid=
th:100% !important;" width=3D"640"/>
</a>
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</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d13eda10-b=
9cd-4203-a920-19dcc3270234">
<div>
<table data-content-item-id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>New Creative Helps Pretirees Prepare for What=E2=80=99s Ne=
xt&nbsp;</strong></h1></div>
</td>
</tr>
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</td>
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d13eda10-b=
9cd-4203-a920-19dcc3270234">
<div>
<table data-content-item-id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 140%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.4;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p>Most p=
eople plan for big life moments=E2=80=94buying a home, sending kids to coll=
ege=E2=80=94but what about retirement? The truth is, 61% of older adults wo=
rry about their savings, and 20% have none at all. And for Black women, the=
gap is even wider=E2=80=94only 49% report having retirement savings, compa=
red to 61% of U.S. adults overall.=E2=80=AFThat=E2=80=99s why we partnered =
with AARP to launch new work from our =E2=80=9CThis Is Pretirement=E2=80=9D=
campaign, designed to make retirement planning feel easier to navigate for=
adults in their forties and fifties. Developed pro bono by Kitchen Table a=
nd featuring award-winning actress Vanessa Estelle Williams, =E2=80=9CThe P=
re-Game=E2=80=9D reminds adults that small steps today can make a big diffe=
rence tomorrow. <a style=3D"color:#1b78a0;text-decoration:underline" href=
=3D"[link removed]
=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjg2NDA1NTk3NAS2&mt=3D1&rt=3D0" name=3D"Cre=
ative_ThisIsPretirement" data-key=3D"53a04443-0f55-41b7-b80f-30b06d593307:=
a3102872-0d07-41fb-814b-fac6c377ec5d" target=3D"_blank" rel=3D"noopener nor=
eferrer noopener noreferrer noopener noreferrer noopener noreferrer noopene=
r noreferrer noopener noreferrer noopener noreferrer noopener noreferrer no=
opener noreferrer noopener noreferrer noopener noreferrer"><u>Check out the=
creative today</u></a>!</p></div>
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d13eda10-b=
9cd-4203-a920-19dcc3270234">
<div>
<table data-content-item-id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d13eda10-b=
9cd-4203-a920-19dcc3270234">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" style=3D"width:100%;border-spac=
ing:0 !important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0 !important;box-sizing:b=
order-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"WashingtonPostLive_IMG" href=3D"[link removed]
sentials1.com/ctt?ms=3DMzU4Nzc2NTcS1&kn=3D6&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=
=3DMjg2NDA1NTk3NAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"d13eda10-b9cd-4203-a920-19dcc3270234" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/25441282-f940-4c2=
7-b9ff-cafaeff83370.jpg" alt=3D"Washington Post Live: Finding Common Ground=
on Gun Violence" border=3D"0" style=3D"width:100%;display:block;max-width=
:100% !important;" width=3D"640"/>
</a>
</td>
</tr>
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</td>
</tr>
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</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d13eda10-b=
9cd-4203-a920-19dcc3270234">
<div>
<table data-content-item-id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>Washington Post Live: Finding Common Ground on Gun Violenc=
e</strong></h1></div>
</td>
</tr>
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</table>
</td>
</tr>
=20
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</td>
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</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d13eda10-b=
9cd-4203-a920-19dcc3270234">
<div>
<table data-content-item-id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">Gun violence is =
the leading cause of death for children and teens in the U.S. Earlier this =
month, we joined Washington Post Live for a conversation with leaders acros=
s healthcare, business and media to address the toll of gun violence on fam=
ilies and communities. Our president and CEO, Lisa Sherman, moderated a dis=
cussion that highlighted the power of partnerships in prevention, the role =
we all can play=E2=80=94parents, businesses, clinicians, gun owners and non=
-gun owners=E2=80=94and the creative behind our new =E2=80=9CAgree to Agree=
=E2=80=9D campaign. </span><a style=3D"color:#1b78a0;text-decoration:underl=
ine" href=3D"[link removed]
kn=3D16&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjg2NDA1NTk3NAS2&mt=3D1&rt=3D0" na=
me=3D"WashingtonPostLive" data-key=3D"2c68a916-8c04-4573-872c-2235ebd87523=
:abaf6b99-f969-480b-9f90-c8a730ec3fb5" target=3D"_blank" rel=3D"noopener no=
referrer noopener noreferrer noopener noreferrer noopener noreferrer noopen=
er noreferrer noopener noreferrer noopener noreferrer noopener noreferrer n=
oopener noreferrer noopener noreferrer noopener noreferrer"><span style=3D"=
font-family:'roboto' , sans-serif;font-size:16px"><u>Watch the full event</=
u></span></a><span style=3D"font-family:'roboto' , sans-serif;font-size:16p=
x">!</span></p></div>
</td>
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t:100%;" data-content-item-id=3D"d13eda10-b9cd-4203-a920-19dcc3270234">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
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n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
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<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"d13eda10-b9cd-4203-a920-19dcc3270234"=
>
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d13eda10-b=
9cd-4203-a920-19dcc3270234">
<div>
<table data-content-item-id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d13eda10-b=
9cd-4203-a920-19dcc3270234">
<div>
<table data-content-item-id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
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yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
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<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:5px;padding-left:30px;">
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]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 120%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1.2;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>Roundup:</strong></span></h1></div>
</td>
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=3D"after"></td>
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t:100%;" data-content-item-id=3D"d13eda10-b9cd-4203-a920-19dcc3270234">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
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<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
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<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"d13eda10-b9cd-4203-a920-19dcc3270234"=
>
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d13eda10-b=
9cd-4203-a920-19dcc3270234">
<div>
<table data-content-item-id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
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yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:5px;padding-bottom:20px;padding-left:20px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><ul><li>O=
n the blog, <a style=3D"color:#1b78a0;text-decoration:underline" href=3D"ht=
tp://links.mail1.spopessentials1.com/ctt?ms=3DMzU4Nzc2NTcS1&kn=3D11&r=3DNDY=
yNTQxMDI1Njk3S0&b=3D0&j=3DMjg2NDA1NTk3NAS2&mt=3D1&rt=3D0" name=3D"RoundUp_S=
XSWFestival" data-key=3D"e290c735-baac-4aa1-8318-11f8cf8c6a83:cb779d91-3b4=
f-496c-aa79-7fbcec4d4bc0" target=3D"_blank" rel=3D"noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer"><u>we share the biggest takeaways=
from this year=E2=80=99s SXSW festival</u></a>=E2=80=94where gaming, AI an=
d immersive storytelling are redefining creativity and driving social impac=
t.</li><li>And WBNA star and Ad Council partner <a style=3D"color:#1b78a0;t=
ext-decoration:underline" href=3D"[link removed]
t?ms=3DMzU4Nzc2NTcS1&kn=3D21&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjg2NDA1NTk3N=
AS2&mt=3D1&rt=3D0" name=3D"RoundUp_LexieBrown" data-key=3D"65aae013-e5d6-4=
cc7-99a7-e9f298f0d8b7:df960eb7-c9ef-4b28-90c6-c97ce632ab6a" target=3D"_blan=
k" rel=3D"noopener noreferrer noopener noreferrer noopener noreferrer noope=
ner noreferrer noopener noreferrer noopener noreferrer noopener noreferrer"=
><u>Lexie Brown sat down with TheSkimm</u></a> to talk about the pressures =
of professional sports, her own mental health journey and why campaigns lik=
e =E2=80=9CLove, Your Mind=E2=80=9D are so critical.</li></ul></div>
</td>
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=3D"after"></td>
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t:100%;" data-content-item-id=3D"d13eda10-b9cd-4203-a920-19dcc3270234">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
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<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px;padding-bottom:0px; =
background-color:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px;padding-bottom:0px; =
background-color:#ebebeb;" data-content-item-id=3D"d13eda10-b9cd-4203=
-a920-19dcc3270234">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d13eda10-b=
9cd-4203-a920-19dcc3270234">
<div>
<table data-content-item-id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
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;padding-top:40px;padding-bottom:60px;padding-left:50px;">
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]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:transparent;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"d13eda10-b9cd-4203-a920-19dcc3270234" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:tra=
nsparent;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p styl=
e=3D"text-align:center"><span style=3D"color:#2a2f31;font-family:'roboto' ,=
sans-serif;font-size:14px">The Ad Council</span></p><p style=3D"text-align=
:center"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:14px">815 Second Avenue, 9th Floor</span></p><p style=3D"text-align:=
center"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;font=
-size:14px">New York, NY 10017</span><br><br>&nbsp;<a style=3D"color:#1b78a=
0;text-decoration:underline" href=3D"[link removed]
/ui/modules/display/optOut.jsp?&m=3D35877657&r=3DNDYyNTQxMDI1Njk3S0&j=3DMjg=
2NDA1NTk3NAS2&mt=3D1&rt=3D0" name=3D"OptOut" data-key=3D"4ca93115-8a30-47f=
8-9aa6-f98303c539f3:5cb7a3a9-17b7-4924-8ee0-15e00b50ca7f" target=3D"_blank"=
rel=3D"noopener noreferrer noopener noreferrer noopener noreferrer noopene=
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opener noreferrer noopener noreferrer"><span style=3D"color:#055eab;font-si=
ze:12px"><u>O</u></span><span style=3D"color:rgb( 5 , 94 , 171 );font-famil=
y:inherit;font-size:12px"><u>pt Out</u></span></a><span style=3D"color:#000=
000;font-size:12px"> &nbsp;</span><span style=3D"color:#2a2f31;font-size:12=
px"> |</span><span style=3D"color:#000000;font-size:12px"> &nbsp;</span><a =
style=3D"color:rgb( 223 , 141 , 7 );text-decoration:underline" href=3D"http=
://links.mail1.spopessentials1.com/ctt?ms=3DMzU4Nzc2NTcS1&kn=3D15&r=3DNDYyN=
TQxMDI1Njk3S0&b=3D0&j=3DMjg2NDA1NTk3NAS2&mt=3D1&rt=3D0" name=3D"Privacy" d=
ata-key=3D"ab1232dd-3916-4c56-8c33-ec49065220d5:d3730842-a805-4607-86bd-67f=
9440af15f" target=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
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CREATE+CHANGE
MARCH 2025

Spring is here, bringing fresh ideas, bold conversations and new opportunities to create impact. We introduced the Love, Your Mind World on Roblox—a first-of-its-kind digital experience that makes mental health resources more accessible for teens. And, with AARP, we’re helping older adults close their retirement savings gap. Also, at a recent Washington Post Live event, our president and CEO, Lisa Sherman, led a powerful discussion on how we can find common ground in addressing gun violence prevention. There’s more to explore in this month’s newsletter!

LOVE, YOUR MIND WORLD: A GAME-CHANGER FOR TEEN MENTAL HEALTH

We’ve launched the Love, Your Mind World on Roblox—a first-of-its-kind digital experience dedicated to teen mental health. Developed with guidance from leading mental health experts and designed in collaboration with dentsu and The Gang, this immersive world offers free, expert-vetted resources that help teens navigate daily challenges. With 72% of Roblox users aged thirteen to seventeen wanting to prioritize their mental health but many unsure where to start, this experience makes support more accessible in a space where teens already connect and play. Since launching earlier this month, the world has already seen more than 500,000 visits—an encouraging signal that teens are showing up for their mental health. See how the Love, Your Mind world is engaging them in new ways!

[link removed]

NEW CREATIVE HELPS PRETIREES PREPARE FOR WHAT’S NEXT 

Most people plan for big life moments—buying a home, sending kids to college—but what about retirement? The truth is, 61% of older adults worry about their savings, and 20% have none at all. And for Black women, the gap is even wider—only 49% report having retirement savings, compared to 61% of U.S. adults overall. That’s why we partnered with AARP to launch new work from our “This Is Pretirement” campaign, designed to make retirement planning feel easier to navigate for adults in their forties and fifties. Developed pro bono by Kitchen Table and featuring award-winning actress Vanessa Estelle Williams, “The Pre-Game” reminds adults that small steps today can make a big difference tomorrow. Check out the creative today!

[link removed]

WASHINGTON POST LIVE: FINDING COMMON GROUND ON GUN VIOLENCE

Gun violence is the leading cause of death for children and teens in the U.S. Earlier this month, we joined Washington Post Live for a conversation with leaders across healthcare, business and media to address the toll of gun violence on families and communities. Our president and CEO, Lisa Sherman, moderated a discussion that highlighted the power of partnerships in prevention, the role we all can play—parents, businesses, clinicians, gun owners and non-gun owners—and the creative behind our new “Agree to Agree” campaign. Watch the full event!

[link removed]

RoundUp:

- On the blog, we share the biggest takeaways from this year’s SXSW festival—where gaming, AI and immersive storytelling are redefining creativity and driving social impact.

[link removed]

- Also on the blog, we break down how Roblox has evolved beyond gaming, offering brands a new frontier to connect with younger audiences and inspire meaningful action.

[link removed]

- And WBNA star and Ad Council partner Lexie Brown sat down with TheSkimm to talk about the pressures of professional sports, her own mental health journey and why campaigns like “Love, Your Mind” are so critical.

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