The program yielded a 4.75x return on investment within the first year
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Jan. 30, 2025

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EX Program by Truth Initiative delivers strong ROI in healthcare savings in first year of engagement with digital tobacco cessation program ([link removed])

EX® Program ([link removed]) by Truth Initiative, the leading enterprise digital tobacco cessation program, announced results this week from a new cost effectiveness study. An analysis of medical claims data showed that EX Program yielded a 4.75x return on investment (ROI) within the first year of program enrollment. Adding costs associated with absenteeism and presenteeism into the analysis roughly doubled the ROI. The study was conducted by NORC at the University of Chicago.

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Clear the Air, Leave a Legacy ([link removed])

The Truth Initiative Tobacco/Nicotine-Free College Program is now receiving applications for grants to provide colleges and universities with up to $20,000 over a two-year period to support either the adoption or implementation and enforcement of a 100% tobacco/nicotine-free campus policy. Grantees will empower quitting among students, faculty, and staff with EX Program ([link removed]) and will receive in-person training, educational webinars, and one-on-one consultations throughout the grant period.

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Quitting vaping in 2025: Top tips and resources ([link removed])

2025 could be the year for you or someone you care about to quit vaping. There are many reasons people want to quit vaping nicotine, including physical or mental health concerns, financial cost, freedom from addiction, and social influence. Whatever reasons may be motivating you or someone you care about to quit, here are some top tips and resources.

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Hawaii: A bill was introduced to prohibit the sale of tobacco products to individuals born on or after January 1, 2005.
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Newton, Massachusetts: The City Council passed an ordinance that prohibits the sale of tobacco or e-cigarette products to anyone born on or after March 1, 2004.
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