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=C2=A0 =C2=A0 =C2=A0 =C2=A0 =C2=A0 =C2=A0 =C2=A0 =C2=A0 =C2=A0 =C2=A0 =C2=
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CREATE+CHANGE
JANUARY 2025 =20

It=E2=80=99s 2025, and with a new year comes new opportunities to drive mea=
ningful change alongside our incredible partners. This month, we=E2=80=99re=
spotlighting the latest research from the Ad Council Research Institute an=
d Rewiring America to understand the public=E2=80=99s knowledge and attitud=
es toward electrification. Next, a generous grant from the Arthur M. Blank =
Family Foundation is fueling a new chapter in our mental health work, and o=
ur longtime partnership with FEMA continues to empower families to prepare =
for emergencies. As the devastating California fires continue, it=E2=80=99s=
a reminder of how we can all help. Consider donating money rather than goo=
ds to The California Wildfire Relief Fund, now live through our longstandin=
g partnership with GlobalGiving.

[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjgyMzY2NzM0MAS2&mt=3D1&rt=3D0=20

Addressing Mental Health in Georgia with Support from the Arthur M. Blank F=
amily Foundation

From locker rooms to living rooms, mental health touches nearly every perso=
n in America, with one in five adults confronted with mental health challen=
ges each year. Thanks to a generous grant from the Arthur M. Blank Family F=
oundation, we partnered with the Atlanta Falcons and the University of Geor=
gia to launch the latest chapter in our series =E2=80=9CThe Rituals We Shar=
e.=E2=80=9D Developed pro bono by Walton Isaacson, this new work features c=
oaches and athletes sharing how they care for their minds on and off the fi=
eld. Watch the inspiring creative today!

[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjgyMzY2NzM0MAS2&mt=3D1&rt=3D0=20

New Research Illuminates the Path to Electrification

With 42% of U.S. energy-related emissions coming from homes and vehicles, e=
lectrification offers a critical opportunity to reduce climate impact and b=
uild a sustainable future. In partnership with Rewiring America, the Ad Cou=
ncil Research Institute released new research to help marketers understand =
what drives and prevents homeowners from making the switch to electric. The=
findings reveal that while many are open to electrification, cost, perform=
ance and education are key barriers to adoption. Paired with a messaging to=
olkit, this research equips both marketers and the public with actionable i=
nsights to inspire confidence and make electrification more accessible. Dow=
nload the report to learn more!

[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjgyMzY2NzM0MAS2&mt=3D1&rt=3D0=20

A Life-Saving Message for Young Adults

Increasing awareness about naloxone is critical to equipping young adults t=
o save lives during an opioid overdose. In partnership with the Office of N=
ational Drug Control Policy, we=E2=80=99re proud to launch new life-saving =
creative developed by creative agency StrawberryFrog. The work underscores =
the vital role young people can play in reversing overdoses by carrying and=
knowing how to use naloxone, preparing them to step in when it matters mos=
t=E2=80=94because =E2=80=9Cwhen no one else knows what to do, it=E2=80=99s =
gotta be you.=E2=80=9D Check out the powerful creative!=20

[link removed]
DYyNTQxMDI1Njk3S0&b=3D2&j=3DMjgyMzY2NzM0MAS2&mt=3D1&rt=3D0=20

More News:

- Our CES recap dives into the top trends shaping the future of social impa=
ct and technology, including AI-driven solutions, climate-focused innovatio=
ns and the growing emphasis on ethical tech development.

[link removed]
DYyNTQxMDI1Njk3S0&b=3D2&j=3DMjgyMzY2NzM0MAS2&mt=3D1&rt=3D0=20
=20

The Ad Council
815 Second Avenue, 9th Floor
New York, NY 10017

Opt Out [link removed]
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=20

Privacy Policy [link removed]
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=20

Terms of Use [link removed]
kn=3D4&r=3DNDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjgyMzY2NzM0MAS2&mt=3D1&rt=3D0=20

View in Browser [link removed]
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<div id=3D"mktcloud-preheader" key=3D"preheader" style=3D"display:none;max-=
height:0px;overflow:hidden;"><p id=3D"mktcloud-preheader-text">A new year o=
f action and impact starts now=E2=80=94join us.</p><div style=3D"display:no=
ne;max-height:0px;overflow:hidden;">&#847; &#847; &#847; &#847; &#847; &#84=
7; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#=
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47; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &=
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&#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#84=
7; &#847; &#847;</div></div>
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</colgroup>
=20
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t:100%;" data-content-item-id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7">
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</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;background-color:transparent;" data-content-item-id=3D"1db477e9-e785=
-4f6a-84e1-93e12fd030f7">
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=20
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785-4f6a-84e1-93e12fd030f7">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" style=3D"width:100%;border-spac=
ing:0 !important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:transparent;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0 !important;padding-top:=
20px;padding-bottom:20px;box-sizing:border-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"AC logo" href=3D"[link removed]
tt?ms=3DMzU3OTcxNTgS1&kn=3D20&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjgyMzY2NzM0=
MAS2&mt=3D1&rt=3D0" target=3D"_blank" >
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3-85c8-5b938992b392.png" alt=3D"Ad Council Create + Change" border=3D"0" s=
tyle=3D"width:100%;display:block;max-width:255px !important;" width=3D"255"=
/>
</a>
</td>
</tr>
=20
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</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
</td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"3" width=3D"320" valign=3D"top" style=3D"width:320px; height:100%;vert=
ical-align:top;padding-right:0px; background-color:#ffffff;
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ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
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=20
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ut-grid-cell-content-mso" style=3D"height:100%; width:32=
0px;
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ding-right:10px;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:transparent;=
">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:10px=
;padding-top:50px;padding-bottom:10px;padding-left:10px;">
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]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #000000;background-=
color:transparent;line-height: 100%;" class=3D"kc7p0hb">
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->
<div data-content-item-=
id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #000000;background-color:tra=
nsparent;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p styl=
e=3D"text-align:center">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &n=
bsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; JANUARY 2025</p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

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</td>
<td class=3D"layout-grid-section-cell displayNone" key=
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</tr>
=20
=20
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ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
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<!--[if !gte mso 9]><!-->
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>
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=20
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"1db477e9-e=
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=20
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=20
</table>
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</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"1db477e9-e=
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">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
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]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">It=E2=80=99s 202=
5, and with a new year comes new opportunities to drive meaningful change a=
longside our incredible partners. This month, we=E2=80=99re spotlighting th=
e latest research from the Ad Council Research Institute and Rewiring Ameri=
ca to understand the public=E2=80=99s knowledge and attitudes toward electr=
ification. Next, a generous grant from the Arthur M. Blank Family Foundatio=
n is fueling a new chapter in our mental health work, and our longtime part=
nership with FEMA continues to empower families to prepare for emergencies.=
<strong>As the devastating California fires continue, it=E2=80=99s a remin=
der of how we can all help. Consider donating money rather than goods to Th=
e California Wildfire Relief Fund, now live through our longstanding partne=
rship with </strong></span><a style=3D"color:#1b78a0;text-decoration:underl=
ine" href=3D"[link removed]
kn=3D19&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjgyMzY2NzM0MAS2&mt=3D1&rt=3D0" na=
me=3D"GlobalGiving" data-key=3D"4cfe8a79-a6c4-400d-9bad-75e069400173:f9505=
1f0-e7bd-4e5c-96a7-659901e8fc81" target=3D"_blank" rel=3D"noopener noreferr=
er noopener noreferrer noopener noreferrer noopener noreferrer"><span style=
=3D"font-family:'roboto' , sans-serif;font-size:16px"><strong>GlobalGiving<=
/strong></span></a><span style=3D"font-family:'roboto' , sans-serif;font-si=
ze:16px">.</span></p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"1db477e9-e=
785-4f6a-84e1-93e12fd030f7">
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<table data-content-item-id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" style=
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pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"1db477e9-e=
785-4f6a-84e1-93e12fd030f7">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
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ing:0 !important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:transparent;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0 !important;box-sizing:b=
order-box;">
=20
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<td align=3D"center"> =
<a name=3D"RitualsWeShare_IMG" href=3D"[link removed]
?v=3DuhfUBNsnpMw" target=3D"_blank" >
<img data-content-item-id=
=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/3f9b68f5-6b37-45c=
5-87cc-82b31d68809c.jpg" alt=3D"Addressing Mental Health in Georgia with Su=
pport from the Arthur M. Blank Family Foundation" border=3D"0" style=3D"wi=
dth:100%;display:block;max-width:100% !important;" width=3D"640"/>
</a>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"1db477e9-e=
785-4f6a-84e1-93e12fd030f7">
<div>
<table data-content-item-id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
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yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
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<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>Addressing Mental Health in Georgia with Support from =
the Arthur M. Blank Family Foundation</strong></span></h1></div>
</td>
</tr>
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</td>
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</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"1db477e9-e=
785-4f6a-84e1-93e12fd030f7">
<div>
<table data-content-item-id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
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<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 140%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.4;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif">From locker rooms to living roo=
ms, mental health touches nearly every person in America, with one in five =
adults confronted with mental health challenges each year. Thanks to a gene=
rous grant from the Arthur M. Blank Family Foundation, we partnered with th=
e Atlanta Falcons and the University of Georgia to launch the latest chapte=
r in our series =E2=80=9CThe Rituals We Share.=E2=80=9D Developed pro bono =
by Walton Isaacson, this new work features coaches and athletes sharing how=
they care for their minds on and off the field. </span><a style=3D"color:#=
1b78a0;text-decoration:underline" href=3D"[link removed]
1.com/ctt?ms=3DMzU3OTcxNTgS1&kn=3D3&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjgyMz=
Y2NzM0MAS2&mt=3D1&rt=3D0" name=3D"TheRitualsWeShare" data-key=3D"8aae82de-=
0eb3-4d4d-a2b0-702c25c91ccc:327217cc-9597-485f-a958-46709becf3e7" target=3D=
"_blank" rel=3D"noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer"><span style=3D"color:#1b78a0;font=
-family:'roboto' , sans-serif"><u>Watch the inspiring creative today</u></s=
pan></a><span style=3D"font-family:'roboto' , sans-serif">!</span></p></div=
>
</td>
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"1db477e9-e=
785-4f6a-84e1-93e12fd030f7">
<div>
<table data-content-item-id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"1db477e9-e=
785-4f6a-84e1-93e12fd030f7">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" style=3D"width:100%;border-spac=
ing:0 !important;box-sizing:border-box;">
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0 !important;box-sizing:b=
order-box;">
=20
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<td align=3D"center"> =
<a name=3D"PathtoElectrification_IMG" href=3D"[link removed]
pessentials1.com/ctt?ms=3DMzU3OTcxNTgS1&kn=3D15&r=3DNDYyNTQxMDI1Njk3S0&b=3D=
0&j=3DMjgyMzY2NzM0MAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/819ead0a-2ce5-466=
9-8240-b7db08e34600.jpg" alt=3D"New Research Illuminates the Path to Electr=
ification" border=3D"0" style=3D"width:100%;display:block;max-width:100% !=
important;" width=3D"640"/>
</a>
</td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"1db477e9-e=
785-4f6a-84e1-93e12fd030f7">
<div>
<table data-content-item-id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
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<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>New Research Illuminates the Path to Electrification</stro=
ng></h1></div>
</td>
</tr>
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</td>
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</td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"1db477e9-e=
785-4f6a-84e1-93e12fd030f7">
<div>
<table data-content-item-id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 140%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.4;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p>With 4=
2% of U.S. energy-related emissions coming from homes and vehicles, electri=
fication offers a critical opportunity to reduce climate impact and build a=
sustainable future. In partnership with Rewiring America, the Ad Council R=
esearch Institute released new research to help marketers understand what d=
rives and prevents homeowners from making the switch to electric. The findi=
ngs reveal that while many are open to electrification, cost, performance a=
nd education are key barriers to adoption. Paired with a messaging toolkit,=
this research equips both marketers and the public with actionable insight=
s to inspire confidence and make electrification more accessible. <a style=
=3D"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
pessentials1.com/ctt?ms=3DMzU3OTcxNTgS1&kn=3D13&r=3DNDYyNTQxMDI1Njk3S0&b=3D=
0&j=3DMjgyMzY2NzM0MAS2&mt=3D1&rt=3D0" name=3D"PathtoElectrification" data-=
key=3D"5160b073-e834-46ff-bb91-c417885a70a3:1c91a171-2280-48d3-bd89-1c489d1=
e0233" target=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noo=
pener noreferrer noopener noreferrer noopener noreferrer"><span style=3D"co=
lor:#1b78a0"><u>Download the report to learn more</u></span></a>!</p></div>
</td>
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785-4f6a-84e1-93e12fd030f7">
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<table data-content-item-id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"1db477e9-e=
785-4f6a-84e1-93e12fd030f7">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" style=3D"width:100%;border-spac=
ing:0 !important;box-sizing:border-box;">
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
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<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0 !important;box-sizing:b=
order-box;">
=20
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<td align=3D"center"> =
<a name=3D"ALifeSavingMessageforYoungAdults_IMG" href=3D"[link removed]
s.mail1.spopessentials1.com/ctt?ms=3DMzU3OTcxNTgS1&kn=3D6&r=3DNDYyNTQxMDI1N=
jk3S0&b=3D0&j=3DMjgyMzY2NzM0MAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/8a2d2c44-3e5d-4bf=
b-ae60-fa2a4742f6f5.jpg" alt=3D"A Life-Saving Message for Young Adults" bo=
rder=3D"0" style=3D"width:100%;display:block;max-width:640px !important;" w=
idth=3D"640"/>
</a>
</td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"1db477e9-e=
785-4f6a-84e1-93e12fd030f7">
<div>
<table data-content-item-id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
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<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>A Life-Saving Message for Young Adults</strong></h1></div>
</td>
</tr>
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</td>
</tr>
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</table>
</td>
</tr>
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</div>
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"1db477e9-e=
785-4f6a-84e1-93e12fd030f7">
<div>
<table data-content-item-id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
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<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">Increasing aware=
ness about naloxone is critical to equipping young adults to save lives dur=
ing an opioid overdose. In partnership with the Office of National Drug Con=
trol Policy, we=E2=80=99re proud to launch new life-saving creative develop=
ed by creative agency StrawberryFrog. The work underscores the vital role y=
oung people can play in reversing overdoses by carrying and knowing how to =
use naloxone, preparing them to step in when it matters most=E2=80=94becaus=
e =E2=80=9Cwhen no one else knows what to do, it=E2=80=99s gotta be you.=E2=
=80=9D </span><a style=3D"color:#1b78a0;text-decoration:underline" href=3D"=
[link removed]
DYyNTQxMDI1Njk3S0&b=3D0&j=3DMjgyMzY2NzM0MAS2&mt=3D1&rt=3D0" name=3D"Naxolon=
eCreative" data-key=3D"2b0a5dae-956d-4a45-a948-34f9bc61110e:650f42f4-f502-=
4d25-a1ed-c185ef4e2d35" target=3D"_blank" rel=3D"noopener noreferrer noopen=
er noreferrer noopener noreferrer noopener noreferrer noopener noreferrer">=
<span style=3D"color:#1b78a0;font-family:'roboto' , sans-serif;font-size:16=
px"><u>Check out the powerful creative</u></span></a><span style=3D"font-fa=
mily:'roboto' , sans-serif;font-size:16px">!&nbsp;</span></p></div>
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t:100%;" data-content-item-id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
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n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
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ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7"=
>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"1db477e9-e=
785-4f6a-84e1-93e12fd030f7">
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<table data-content-item-id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"1db477e9-e=
785-4f6a-84e1-93e12fd030f7">
<div>
<table data-content-item-id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
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yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
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<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:5px;padding-left:30px;">
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]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 120%;" class=3D"kc7p0hb">
<![endif]-->
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->
<div data-content-item-=
id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1.2;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>More News:</strong></span></h1></div>
</td>
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=3D"after"></td>
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t:100%;" data-content-item-id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
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n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
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<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7"=
>
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"1db477e9-e=
785-4f6a-84e1-93e12fd030f7">
<div>
<table data-content-item-id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
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yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
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<td style=3D"padding-right:40px=
;padding-top:5px;padding-bottom:20px;padding-left:40px;">
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]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><ul><li>O=
ur <a style=3D"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
s.mail1.spopessentials1.com/ctt?ms=3DMzU3OTcxNTgS1&kn=3D22&r=3DNDYyNTQxMDI1=
Njk3S0&b=3D0&j=3DMjgyMzY2NzM0MAS2&mt=3D1&rt=3D0" name=3D"CESRecap" data-ke=
y=3D"f71c6b53-024b-4702-83ae-1675135e3e7f:0fe8b800-aadf-4d8d-a05d-7f3dd9e15=
2e0" target=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noope=
ner noreferrer noopener noreferrer noopener noreferrer noopener noreferrer =
noopener noreferrer noopener noreferrer">CES recap</a> dives into the top t=
rends shaping the future of social impact and technology, including AI-driv=
en solutions, climate-focused innovations and the growing emphasis on ethic=
al tech development.</li></ul></div>
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t:100%;" data-content-item-id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
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n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px;padding-bottom:0px; =
background-color:#ebebeb;">
<![endif]-->
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<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px;padding-bottom:0px; =
background-color:#ebebeb;" data-content-item-id=3D"1db477e9-e785-4f6a=
-84e1-93e12fd030f7">
<!-- <![endif] hidden --> =20
=20
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ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"1db477e9-e=
785-4f6a-84e1-93e12fd030f7">
<div>
<table data-content-item-id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
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yle=3D"width:100%;border-spacing:0 !important;background-color:transparent;=
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
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<td style=3D"padding-right:50px=
;padding-top:40px;padding-bottom:60px;padding-left:50px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:transparent;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"1db477e9-e785-4f6a-84e1-93e12fd030f7" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:tra=
nsparent;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p styl=
e=3D"text-align:center"><span style=3D"color:#2a2f31;font-family:'roboto' ,=
sans-serif;font-size:14px">The Ad Council</span></p><p style=3D"text-align=
:center"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:14px">815 Second Avenue, 9th Floor</span></p><p style=3D"text-align:=
center"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;font=
-size:14px">New York, NY 10017</span><br><br>&nbsp;<a style=3D"color:#1b78a=
0;text-decoration:underline" href=3D"[link removed]
/ui/modules/display/optOut.jsp?&m=3D35797158&r=3DNDYyNTQxMDI1Njk3S0&j=3DMjg=
yMzY2NzM0MAS2&mt=3D1&rt=3D0" name=3D"OptOut" data-key=3D"4ca93115-8a30-47f=
8-9aa6-f98303c539f3:5cb7a3a9-17b7-4924-8ee0-15e00b50ca7f" target=3D"_blank"=
rel=3D"noopener noreferrer noopener noreferrer noopener noreferrer noopene=
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#055eab;font-size:12px"><u>O</u></span><span style=3D"color:rgb( 5 , 94 , 1=
71 );font-family:inherit;font-size:12px"><u>pt Out</u></span></a><span styl=
e=3D"color:#000000;font-size:12px"> &nbsp;</span><span style=3D"color:#2a2f=
31;font-size:12px"> |</span><span style=3D"color:#000000;font-size:12px"> &=
nbsp;</span><a style=3D"color:rgb( 223 , 141 , 7 );text-decoration:underlin=
e" href=3D"[link removed]
=3D16&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjgyMzY2NzM0MAS2&mt=3D1&rt=3D0" name=
=3D"Privacy" data-key=3D"ab1232dd-3916-4c56-8c33-ec49065220d5:d3730842-a80=
5-4607-86bd-67f9440af15f" target=3D"_blank" rel=3D"noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
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CREATE+CHANGE
JANUARY 2025

It’s 2025, and with a new year comes new opportunities to drive meaningful change alongside our incredible partners. This month, we’re spotlighting the latest research from the Ad Council Research Institute and Rewiring America to understand the public’s knowledge and attitudes toward electrification. Next, a generous grant from the Arthur M. Blank Family Foundation is fueling a new chapter in our mental health work, and our longtime partnership with FEMA continues to empower families to prepare for emergencies. As the devastating California fires continue, it’s a reminder of how we can all help. Consider donating money rather than goods to The California Wildfire Relief Fund, now live through our longstanding partnership with GlobalGiving.

[link removed]

Addressing Mental Health in Georgia with Support from the Arthur M. Blank Family Foundation

From locker rooms to living rooms, mental health touches nearly every person in America, with one in five adults confronted with mental health challenges each year. Thanks to a generous grant from the Arthur M. Blank Family Foundation, we partnered with the Atlanta Falcons and the University of Georgia to launch the latest chapter in our series “The Rituals We Share.” Developed pro bono by Walton Isaacson, this new work features coaches and athletes sharing how they care for their minds on and off the field. Watch the inspiring creative today!

[link removed]

New Research Illuminates the Path to Electrification

With 42% of U.S. energy-related emissions coming from homes and vehicles, electrification offers a critical opportunity to reduce climate impact and build a sustainable future. In partnership with Rewiring America, the Ad Council Research Institute released new research to help marketers understand what drives and prevents homeowners from making the switch to electric. The findings reveal that while many are open to electrification, cost, performance and education are key barriers to adoption. Paired with a messaging toolkit, this research equips both marketers and the public with actionable insights to inspire confidence and make electrification more accessible. Download the report to learn more!

[link removed]

A Life-Saving Message for Young Adults

Increasing awareness about naloxone is critical to equipping young adults to save lives during an opioid overdose. In partnership with the Office of National Drug Control Policy, we’re proud to launch new life-saving creative developed by creative agency StrawberryFrog. The work underscores the vital role young people can play in reversing overdoses by carrying and knowing how to use naloxone, preparing them to step in when it matters most—because “when no one else knows what to do, it’s gotta be you.” Check out the powerful creative!

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More News:

- Our CES recap dives into the top trends shaping the future of social impact and technology, including AI-driven solutions, climate-focused innovations and the growing emphasis on ethical tech development.

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