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December 2024

Hello and welcome to Update,

We've included a round-up of some of our recent announcements below. 

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Updated guidance on mid-contract price increases in telecoms ads

CAP published an updated version of existing guidance ( [link removed] ) on the presentation of mid-contract price increases in telecoms ads.

Amendments have been made to reflect changes to Ofcom rules that will have the effect of banning inflation-linked and percentage-based price increases in new contracts from 17 January 2025. 

More on the guidance ( [link removed] )

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New research into the online supply pathway of age-restricted ads

The ASA published a report ( [link removed] ) providing a unique insight into the online supply pathway of ads for alcohol, gambling and other age-restricted ads.

It presents the perspectives of advertisers, publishers and ad supply intermediaries on the relatively few cases, identified by our automated monitoring, of age-restricted ads mistargeted to websites and YouTube channels disproportionately popular with children.

In doing so, the report delivers insights that should help to further reduce children’s exposure to age-restricted ads online.

Read the report  ( [link removed] )

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Resources from our Future-proof Advertising event

Last month, the ASA hosted an online event on how it's harnessing AI in its work of ad regulation. We also heard from industry experts on the impact of AI on advertising.

The event also shared findings from a new ASA report and CAP advice ( [link removed] ) on the use of AI as a marketing term.

View the resources ( [link removed] )

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All our influencer marketing resources in one place

From infographics and webinars to Insight articles and our AdviceOnline library, we've collated our resources ( [link removed] ) to help influencers and those working with them to get their ads right.

View the resources ( [link removed] )

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Contact us

Committees of Advertising Practice Ltd, Castle House, 37-45 Paul Street London EC2A 4LS 

Tel: 020 7492 2200

The Committee of Advertising Practice Ltd is registered in England and Wales under company registration number  8310744. The Broadcast Committee of Advertising Practice Ltd is registered in England and Wales under company registration number 5126412. Registered Office: Castle House, 37-45 Paul Street London EC2A 4LS.

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