Updated guidance on mid-contract price increases in telecoms ads

CAP published an updated version of existing guidance on the presentation of mid-contract price increases in telecoms ads.

Amendments have been made to reflect changes to Ofcom rules that will have the effect of banning inflation-linked and percentage-based price increases in new contracts from 17 January 2025. 

New research into the online supply pathway of age-restricted ads

The ASA published a report providing a unique insight into the online supply pathway of ads for alcohol, gambling and other age-restricted ads.

It presents the perspectives of advertisers, publishers and ad supply intermediaries on the relatively few cases, identified by our automated monitoring, of age-restricted ads mistargeted to websites and YouTube channels disproportionately popular with children.

In doing so, the report delivers insights that should help to further reduce children’s exposure to age-restricted ads online.

Resources from our Future-proof Advertising event

Last month, the ASA hosted an online event on how it's harnessing AI in its work of ad regulation. We also heard from industry experts on the impact of AI on advertising.

The event also shared findings from a new ASA report and CAP advice on the use of AI as a marketing term.

All our influencer marketing resources in one place

From infographics and webinars to Insight articles and our AdviceOnline library, we've collated our resources to help influencers and those working with them to get their ads right.