| From | Check My Ads | Brandon <[email protected]> |
| Subject | merchandising! |
| Date | November 27, 2024 6:31 PM |
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November 27, 2024=20
A googol Google updates=20
It=E2=80=99s been a hectic few weeks in Google-land, so let=E2=80=99s catch=
up!=20
Google remedies: Last week, the Department of Justice dropped its proposed =
remedies after Google was found to have an illegal monopoly on search and s=
earch text ads. Among the proposals is forcing Google to sell off Chrome.=
=20
That other Google monopoly trial: Closing arguments were held Monday on whe=
ther Google has an illegal monopoly in the digital advertising industry, an=
d Arielle was there to give us a recap.=20
Per our previous investigation request: The NYT ran a great story on how =
=E2=80=9CGoogle systematically told employees to destroy messages, avoid ce=
rtain words and copy the lawyers as often as possible.=E2=80=9D If that sou=
nds familiar, it=E2=80=99s because it=E2=80=99s the exact behavior for whic=
h we urged the State Bar of California to investigate Kent Walker, Google=
=E2=80=99s President of Global Affairs.=20
=20
And now a word from our sponsors =20
Like cute clothes AND making sure advertiser dollars support legitimate web=
sites and facts instead of AI spam and clickbait? You can now support us th=
rough our brand new merch store! As a dad, I can confirm that=E2=80=99s a h=
at a dad would wear.=20
=20
Who=E2=80=99s down with FTC?
The FTC has kinda been on one when it comes to adtech, thanks to its chair =
Lina Kahn. Arielle Garcia spoke to Marketing Brew about how the last few ye=
ars of FTC enforcement have served as a wake-up call to the ad industry aro=
und its widespread collection and sale of location data. =20
And considering that Wired article above on how this data is putting servic=
e members and US security at risk, we don't see this issue going away any t=
ime soon.
=20
That=E2=80=99s all for this week. If you=E2=80=99re in the US, have a great=
, long weekend! If you=E2=80=99re not, enjoy the peace and quiet while your=
US coworkers take a long weekend!
=20
Follow us on socials
=20
=20
Fund the work
DONATE
=20
Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699
Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org
This email was sent to [email protected]. Click here to [link removed]
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If you're having trouble viewing this email, you can <a hre=
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x; padding-right: 24px; border-collapse: collapse; padding: 0;">=20
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yle=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-=
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e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-top: 24px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA_Logo_45_4x.png" alt=3D"A blu=
e and red logo of dominoes falling with the text Check My Ads" width=3D"146=
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</figure> <p class=3D"align-center" style=3D"font-weight: 40=
0; margin: 0; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; backgrou=
nd: #f8f5ee; padding: 10px 0px 0px; color: #013b5c; font-family: Roboto, sa=
ns-serif; font-size: 9pt; line-height: 12pt; text-align: center;"><strong>N=
ovember 27, 2024 </strong></p></th>=20
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acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
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rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p cl=
ass=3D"align-center" style=3D"font-family: Roboto,Arial,sans-serif; font-we=
ight: 400; padding: 0; Margin: 0; font-size: 12pt; line-height: 1.5; margin=
-bottom: 10px; Margin-bottom: 10px; background: rgb(255, 255, 255); padding=
-top: 15px; padding-right: 10px; padding-bottom: 10px; color: rgb(1, 59, 92=
); max-width: 480px; margin: 20px auto 0px; text-align: center;"><span styl=
e=3D"font-family: Georgia, serif; font-size: 28pt;"><span class=3D"notion-e=
nable-hover" data-token-index=3D"0">A googol Google updates <!-- notionvc: =
2fcf2d6b-acbe-415f-9001-a02c98efb454 --><br><!-- notionvc: 60f7e8cb-9f65-47=
3f-bbab-cc956ffd2c3a --><!-- notionvc: 6d20a699-1978-4698-9ec4-848db1032c98=
--></span></span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p st=
yle=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 4=
00; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-=
bottom: 10px; Margin-bottom: 10px; background: #F8F5EE; padding: 15px 12px =
20px; max-width: 480px; margin: 0px auto 10px;">It=E2=80=99s been a hectic =
few weeks in Google-land, so let=E2=80=99s catch up!<!-- notionvc: 21162955=
-da23-48dd-b3fb-e58e5f1eefd4 --> <br><br><strong><span class=3D"notion=
-enable-hover" data-token-index=3D"0">Google remedies:</span></strong> Last=
week, the Department of Justice <a class=3D"notion-link-token notion-focus=
able-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
ls.com/emails/tracking/click-link/Jrfuu7C5UlLUB5FyDlHxwF4V4ctNRiny-Rmfvq-NZ=
K4=3D/2tRQhl6RaSMFSZg6x2Ab9zpgnt4JEWdqPV8XnZoxSaw=3D" rel=3D"noopener noref=
errer" data-token-index=3D"2" style=3D"color: #0074d9; text-decoration: non=
e; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><=
span class=3D"link-annotation-unknown-block-id--1610632650">dropped its pro=
posed remedies</span></a> after Google was found to have an illegal monopol=
y on search and search text ads. Among the proposals is forcing Google to s=
ell off Chrome.<!-- notionvc: b6a4562f-2dcc-4b8a-93cf-39ee88a51cdb --> =
;<br><br><strong><span class=3D"notion-enable-hover" data-token-index=3D"0"=
>That other Google monopoly trial: </span></strong>Closing arguments were h=
eld Monday on whether Google has an illegal monopoly in the digital adverti=
sing industry, and <a class=3D"notion-link-token notion-focusable-token not=
ion-enable-hover" tabindex=3D"0" href=3D"[link removed]
tracking/click-link/Jrfuu7C5UlLUB5FyDlHxwF4V4ctNRiny-Rmfvq-NZK4=3D/2tRQhl6R=
aSMFSZg6x2Ab94CyZ8rO6s6ipHD5Kwh0Ywo=3D" rel=3D"noopener noreferrer" data-to=
ken-index=3D"2" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"=
link-annotation-unknown-block-id-937146077">Arielle was there to give us a =
recap</span></a>. <!-- notionvc: e166e82e-6627-438f-b084-ee8d3630c3cb --><b=
r><br><span class=3D"notion-enable-hover" data-token-index=3D"0"><strong>Pe=
r our previous investigation request:</strong> </span>The NYT ran a great s=
tory on how =E2=80=9C<a class=3D"notion-link-token notion-focusable-token n=
otion-enable-hover" tabindex=3D"0" href=3D"[link removed]
s/tracking/click-link/Jrfuu7C5UlLUB5FyDlHxwF4V4ctNRiny-Rmfvq-NZK4=3D/2tRQhl=
6RaSMFSZg6x2Ab90psHlaZnAfkkfMZeCKW_S0=3D" rel=3D"noopener noreferrer" data-=
token-index=3D"2" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5;"><span class=
=3D"link-annotation-unknown-block-id--613249856">Google systematically told=
employees to destroy messages</span></a>, avoid certain words and copy the=
lawyers as often as possible.=E2=80=9D If that sounds familiar, <a class=
=3D"notion-link-token notion-focusable-token notion-enable-hover" tabindex=
=3D"0" href=3D"[link removed]
C5UlLUB5FyDlHxwF4V4ctNRiny-Rmfvq-NZK4=3D/2tRQhl6RaSMFSZg6x2Ab93pIDXfQSIcI4i=
BM4yIfjqE=3D" rel=3D"noopener noreferrer" data-token-index=3D"4" style=3D"c=
olor: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; tex=
t-align: left; line-height: 1.5;"><span class=3D"link-annotation-unknown-bl=
ock-id--240913278">it=E2=80=99s because it=E2=80=99s the exact behavior</sp=
an></a> for which we urged the State Bar of California to investigate Kent =
Walker, Google=E2=80=99s President of Global Affairs. <!-- notionvc: 515ed6=
9b-b12b-499f-bc3e-a59445edece0 --><br><!-- notionvc: 3b3e15c4-9c0f-450d-ab5=
9-4f43eb386f30 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p st=
yle=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Margin: 0; t=
ext-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Ma=
rgin-bottom: 10px; background: #ffffff; color: #013b5c; padding: 10px 0px 1=
0px; max-width: 480px; margin: auto;"><span style=3D"font-family: Georgia, =
serif; font-size: 20pt; color: #013b5c;"><span class=3D"notion-enable-hover=
" data-token-index=3D"0">And now a word from our sponsors<!-- notionvc: 2e1=
2dd98-8ac4-4904-9b2b-216ee7315997 --> <br></span></span><br>Like cute=
clothes AND making sure advertiser dollars support legitimate websites and=
facts instead of AI spam and clickbait? You can now support us through <a =
class=3D"notion-link-token notion-focusable-token notion-enable-hover" tabi=
ndex=3D"0" href=3D"[link removed]
fuu7C5UlLUB5FyDlHxwF4V4ctNRiny-Rmfvq-NZK4=3D/2tRQhl6RaSMFSZg6x2Ab96AYmC3-MU=
EiZAAn1H-GZVg=3D" rel=3D"noopener noreferrer" data-token-index=3D"1" style=
=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-unkno=
wn-block-id--1800914364">our brand new merch store</span></a>! As a dad, I =
can confirm that=E2=80=99s a hat a dad would wear. <!-- notionvc: a0a5cc8c-=
8cc7-4e76-8d72-5eadb3fa7c9d --><br><!-- notionvc: af347e24-8c3d-4cd9-b8a4-d=
84a224eb04d --><!-- notionvc: f985d10e-e0fa-4dc7-bbfd-3fcbfb497437 --></p><=
/th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-se=
rif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-=
height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overfl=
ow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px;=
border-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
onemails.com/emails/tracking/click-link/Jrfuu7C5UlLUB5FyDlHxwF4V4ctNRiny-Rm=
fvq-NZK4=3D/2tRQhl6RaSMFSZg6x2Ab9yDp1GLY7aRBM3z34FZbGZw=3D" target=3D"_blan=
k" rel=3D"noopener" data-linktype=3D"default" style=3D"color: #0074d9; text=
-decoration: none; font-weight: inherit; padding: 0; text-align: left; line=
-height: 1.5; margin: 0 auto;"><img class=3D"align-center" src=3D"[link removed]
heckmyads.app.neoncrm.com/neon/resource/checkmyads/images/Screenshot%202024=
-11-27%20at%2011_07_05%E2%80%AFAM.png" alt=3D"A screenshot of the Check My =
Ads store shows black clothing with the Check My Ads logo, a tote bag, and =
stickers." width=3D"550" align=3D"center" style=3D"outline: none; text-deco=
ration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both=
; border: none; display: block; margin: 0 auto; float: none; text-align: ce=
nter; height: auto; Margin: 12px auto;"></a><!--[if mso]></center><![end-if=
]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p st=
yle=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Margin: 0; t=
ext-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Ma=
rgin-bottom: 10px; background: #ffffff; color: #013b5c; padding: 30px 0px 2=
0px; max-width: 480px; margin: auto;"><span style=3D"font-family: Georgia, =
serif; font-size: 20pt; color: #013b5c;"><span class=3D"notion-enable-hover=
" data-token-index=3D"0"><span class=3D"discussion-level-1 discussion-id-14=
b085ab-68c9-800e-9919-001c2c7a3a95 notion-enable-hover" data-token-index=3D=
"0">Who=E2=80=99s down with FTC?</span><!-- notionvc: 6dd65208-43e0-4332-b6=
6b-8bbee51bd70e --><br></span></span><br>The FTC has kinda been on one when=
it comes to adtech, thanks to its chair Lina Kahn. <a class=3D"notion=
-link-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=
=3D"[link removed]
lHxwF4V4ctNRiny-Rmfvq-NZK4=3D/2tRQhl6RaSMFSZg6x2Ab9z1J0ObJOVINOOetIQZXK_M=
=3D" rel=3D"noopener noreferrer" data-token-index=3D"1" style=3D"color: #00=
74d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: =
left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id-10=
09757059">Arielle Garcia spoke to Marketing Brew</span></a> about how the l=
ast few years of FTC enforcement have served as a wake-up call to the ad in=
dustry around its widespread collection and sale of location data. <!-- not=
ionvc: f14a4d16-94a5-4c35-abaf-b077a8e7e7c7 --> <br><br>And considerin=
g that <a class=3D"notion-link-token notion-focusable-token notion-enable-h=
over" tabindex=3D"0" href=3D"[link removed]
ck-link/Jrfuu7C5UlLUB5FyDlHxwF4V4ctNRiny-Rmfvq-NZK4=3D/2tRQhl6RaSMFSZg6x2Ab=
97g6U2j3-cxeKjfGo11jzVo=3D" rel=3D"noopener noreferrer" data-token-index=3D=
"1" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; p=
adding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-annotat=
ion-unknown-block-id--1953868571">Wired article above</span></a> on how thi=
s data is putting service members and US security at risk, we don't see thi=
s issue going away any time soon.<!-- notionvc: 2d22df12-c363-44f2-a07b-af1=
a7bf998d0 --><br><!-- notionvc: af347e24-8c3d-4cd9-b8a4-d84a224eb04d --><!-=
- notionvc: f985d10e-e0fa-4dc7-bbfd-3fcbfb497437 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p st=
yle=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Margin: 0; t=
ext-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Ma=
rgin-bottom: 10px; background: #ffffff; color: #013b5c; padding: 30px 0px 2=
0px; max-width: 480px; margin: auto;">That=E2=80=99s all for this week. If =
you=E2=80=99re in the US, have a great, long weekend! <span class=3D"discus=
sion-level-1 discussion-id-14b085ab-68c9-802c-8f96-001c016b93d8 notion-enab=
le-hover" data-token-index=3D"1">If you=E2=80=99re not, enjoy the peace and=
quiet while your US coworkers take a long weekend<a title=3D"!" href=3D"ht=
tps://api.neonemails.com/emails/tracking/click-link/Jrfuu7C5UlLUB5FyDlHxwF4=
V4ctNRiny-Rmfvq-NZK4=3D/2tRQhl6RaSMFSZg6x2Ab90vxoZEZnukzwB2e7-Sjv10=3D" tar=
get=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9; text-decoration: n=
one; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"=
>!</a></span><!-- notionvc: 4e5e65af-988c-4962-983c-a5d65df346a7 --><br><!-=
- notionvc: 1377e1f3-8ac1-4a78-a440-b3c2fe0892c2 --></p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; float: none; =
text-align: center; margin-bottom: 12px; margin-top: 12px; height: auto; Ma=
rgin: 12px auto;" src=3D"[link removed]
heckmyads/images/Brandon_email_signature.png" alt=3D"A cursive signature re=
ading Brandon" width=3D"482" height=3D"117" align=3D"center" data-wrap-text=
-margin=3D"25" data-wrap-text=3D"Break text around image"><!--[if mso]></ce=
nter><![end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Roboto,Ar=
ial,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-al=
ign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-b=
ottom: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 40px auto 0px; border-style: solid;=
border-color: #013B5C;" border=3D"2">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-seri=
f; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fo=
nt-size: 12pt; line-height: 1.5; width: 99.817518%; border-collapse: collap=
se;"> <p style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px; Margin-=
bottom: 10px; background: #ffffff; padding: 20px 10px 20px; font-family: Ge=
orgia, serif; font-size: 22pt; line-height: 24pt; color: #013b5c; max-width=
: 480px; text-align: center; margin: auto;">Follow us on socials</p> </td>=
=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 0px auto 40px; background: #013B5C;=
border-style: solid; border-color: #013B5C;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-seri=
f; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fo=
nt-size: 12pt; line-height: 1.5; width: 14.262089%; border-collapse: collap=
se;"> </td>=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-seri=
f; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fo=
nt-size: 12pt; line-height: 1.5; width: 14.262089%; padding-top: 20px; padd=
ing-bottom: 10px; border-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
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November 27, 2024
A googol Google updates
It’s been a hectic few weeks in Google-land, so let’s catch up!
Google remedies: Last week, the Department of Justice dropped its proposed remedies after Google was found to have an illegal monopoly on search and search text ads. Among the proposals is forcing Google to sell off Chrome.
That other Google monopoly trial: Closing arguments were held Monday on whether Google has an illegal monopoly in the digital advertising industry, and Arielle was there to give us a recap.
Per our previous investigation request: The NYT ran a great story on how “Google systematically told employees to destroy messages, avoid certain words and copy the lawyers as often as possible.” If that sounds familiar, it’s because it’s the exact behavior for which we urged the State Bar of California to investigate Kent Walker, Google’s President of Global Affairs.
And now a word from our sponsors
Like cute clothes AND making sure advertiser dollars support legitimate websites and facts instead of AI spam and clickbait? You can now support us through our brand new merch store! As a dad, I can confirm that’s a hat a dad would wear.
Who’s down with FTC?
The FTC has kinda been on one when it comes to adtech, thanks to its chair Lina Kahn. Arielle Garcia spoke to Marketing Brew about how the last few years of FTC enforcement have served as a wake-up call to the ad industry around its widespread collection and sale of location data.
And considering that Wired article above on how this data is putting service members and US security at risk, we don't see this issue going away any time soon.
That’s all for this week. If you’re in the US, have a great, long weekend! If you’re not, enjoy the peace and quiet while your US coworkers take a long weekend!
Follow us on socials
Fund the work
DONATE
Check My Ads Institute is a non-profit 501(c)3 organization.
Tax ID/EIN: 87-1895699
Have any questions or comments? Reach out to us at [email protected]
This email was sent to [email protected]. Click here to [link removed].
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ZK4=3D.
November 27, 2024=20
A googol Google updates=20
It=E2=80=99s been a hectic few weeks in Google-land, so let=E2=80=99s catch=
up!=20
Google remedies: Last week, the Department of Justice dropped its proposed =
remedies after Google was found to have an illegal monopoly on search and s=
earch text ads. Among the proposals is forcing Google to sell off Chrome.=
=20
That other Google monopoly trial: Closing arguments were held Monday on whe=
ther Google has an illegal monopoly in the digital advertising industry, an=
d Arielle was there to give us a recap.=20
Per our previous investigation request: The NYT ran a great story on how =
=E2=80=9CGoogle systematically told employees to destroy messages, avoid ce=
rtain words and copy the lawyers as often as possible.=E2=80=9D If that sou=
nds familiar, it=E2=80=99s because it=E2=80=99s the exact behavior for whic=
h we urged the State Bar of California to investigate Kent Walker, Google=
=E2=80=99s President of Global Affairs.=20
=20
And now a word from our sponsors =20
Like cute clothes AND making sure advertiser dollars support legitimate web=
sites and facts instead of AI spam and clickbait? You can now support us th=
rough our brand new merch store! As a dad, I can confirm that=E2=80=99s a h=
at a dad would wear.=20
=20
Who=E2=80=99s down with FTC?
The FTC has kinda been on one when it comes to adtech, thanks to its chair =
Lina Kahn. Arielle Garcia spoke to Marketing Brew about how the last few ye=
ars of FTC enforcement have served as a wake-up call to the ad industry aro=
und its widespread collection and sale of location data. =20
And considering that Wired article above on how this data is putting servic=
e members and US security at risk, we don't see this issue going away any t=
ime soon.
=20
That=E2=80=99s all for this week. If you=E2=80=99re in the US, have a great=
, long weekend! If you=E2=80=99re not, enjoy the peace and quiet while your=
US coworkers take a long weekend!
=20
Follow us on socials
=20
=20
Fund the work
DONATE
=20
Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699
Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org
This email was sent to [email protected]. Click here to [link removed]
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If you're having trouble viewing this email, you can <a hre=
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e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
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x; border-collapse: collapse; padding-top: 24px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA_Logo_45_4x.png" alt=3D"A blu=
e and red logo of dominoes falling with the text Check My Ads" width=3D"146=
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0; margin: 0; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; backgrou=
nd: #f8f5ee; padding: 10px 0px 0px; color: #013b5c; font-family: Roboto, sa=
ns-serif; font-size: 9pt; line-height: 12pt; text-align: center;"><strong>N=
ovember 27, 2024 </strong></p></th>=20
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acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
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rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p cl=
ass=3D"align-center" style=3D"font-family: Roboto,Arial,sans-serif; font-we=
ight: 400; padding: 0; Margin: 0; font-size: 12pt; line-height: 1.5; margin=
-bottom: 10px; Margin-bottom: 10px; background: rgb(255, 255, 255); padding=
-top: 15px; padding-right: 10px; padding-bottom: 10px; color: rgb(1, 59, 92=
); max-width: 480px; margin: 20px auto 0px; text-align: center;"><span styl=
e=3D"font-family: Georgia, serif; font-size: 28pt;"><span class=3D"notion-e=
nable-hover" data-token-index=3D"0">A googol Google updates <!-- notionvc: =
2fcf2d6b-acbe-415f-9001-a02c98efb454 --><br><!-- notionvc: 60f7e8cb-9f65-47=
3f-bbab-cc956ffd2c3a --><!-- notionvc: 6d20a699-1978-4698-9ec4-848db1032c98=
--></span></span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p st=
yle=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 4=
00; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-=
bottom: 10px; Margin-bottom: 10px; background: #F8F5EE; padding: 15px 12px =
20px; max-width: 480px; margin: 0px auto 10px;">It=E2=80=99s been a hectic =
few weeks in Google-land, so let=E2=80=99s catch up!<!-- notionvc: 21162955=
-da23-48dd-b3fb-e58e5f1eefd4 --> <br><br><strong><span class=3D"notion=
-enable-hover" data-token-index=3D"0">Google remedies:</span></strong> Last=
week, the Department of Justice <a class=3D"notion-link-token notion-focus=
able-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
ls.com/emails/tracking/click-link/Jrfuu7C5UlLUB5FyDlHxwF4V4ctNRiny-Rmfvq-NZ=
K4=3D/2tRQhl6RaSMFSZg6x2Ab9zpgnt4JEWdqPV8XnZoxSaw=3D" rel=3D"noopener noref=
errer" data-token-index=3D"2" style=3D"color: #0074d9; text-decoration: non=
e; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><=
span class=3D"link-annotation-unknown-block-id--1610632650">dropped its pro=
posed remedies</span></a> after Google was found to have an illegal monopol=
y on search and search text ads. Among the proposals is forcing Google to s=
ell off Chrome.<!-- notionvc: b6a4562f-2dcc-4b8a-93cf-39ee88a51cdb --> =
;<br><br><strong><span class=3D"notion-enable-hover" data-token-index=3D"0"=
>That other Google monopoly trial: </span></strong>Closing arguments were h=
eld Monday on whether Google has an illegal monopoly in the digital adverti=
sing industry, and <a class=3D"notion-link-token notion-focusable-token not=
ion-enable-hover" tabindex=3D"0" href=3D"[link removed]
tracking/click-link/Jrfuu7C5UlLUB5FyDlHxwF4V4ctNRiny-Rmfvq-NZK4=3D/2tRQhl6R=
aSMFSZg6x2Ab94CyZ8rO6s6ipHD5Kwh0Ywo=3D" rel=3D"noopener noreferrer" data-to=
ken-index=3D"2" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"=
link-annotation-unknown-block-id-937146077">Arielle was there to give us a =
recap</span></a>. <!-- notionvc: e166e82e-6627-438f-b084-ee8d3630c3cb --><b=
r><br><span class=3D"notion-enable-hover" data-token-index=3D"0"><strong>Pe=
r our previous investigation request:</strong> </span>The NYT ran a great s=
tory on how =E2=80=9C<a class=3D"notion-link-token notion-focusable-token n=
otion-enable-hover" tabindex=3D"0" href=3D"[link removed]
s/tracking/click-link/Jrfuu7C5UlLUB5FyDlHxwF4V4ctNRiny-Rmfvq-NZK4=3D/2tRQhl=
6RaSMFSZg6x2Ab90psHlaZnAfkkfMZeCKW_S0=3D" rel=3D"noopener noreferrer" data-=
token-index=3D"2" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5;"><span class=
=3D"link-annotation-unknown-block-id--613249856">Google systematically told=
employees to destroy messages</span></a>, avoid certain words and copy the=
lawyers as often as possible.=E2=80=9D If that sounds familiar, <a class=
=3D"notion-link-token notion-focusable-token notion-enable-hover" tabindex=
=3D"0" href=3D"[link removed]
C5UlLUB5FyDlHxwF4V4ctNRiny-Rmfvq-NZK4=3D/2tRQhl6RaSMFSZg6x2Ab93pIDXfQSIcI4i=
BM4yIfjqE=3D" rel=3D"noopener noreferrer" data-token-index=3D"4" style=3D"c=
olor: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; tex=
t-align: left; line-height: 1.5;"><span class=3D"link-annotation-unknown-bl=
ock-id--240913278">it=E2=80=99s because it=E2=80=99s the exact behavior</sp=
an></a> for which we urged the State Bar of California to investigate Kent =
Walker, Google=E2=80=99s President of Global Affairs. <!-- notionvc: 515ed6=
9b-b12b-499f-bc3e-a59445edece0 --><br><!-- notionvc: 3b3e15c4-9c0f-450d-ab5=
9-4f43eb386f30 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
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</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p st=
yle=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Margin: 0; t=
ext-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Ma=
rgin-bottom: 10px; background: #ffffff; color: #013b5c; padding: 10px 0px 1=
0px; max-width: 480px; margin: auto;"><span style=3D"font-family: Georgia, =
serif; font-size: 20pt; color: #013b5c;"><span class=3D"notion-enable-hover=
" data-token-index=3D"0">And now a word from our sponsors<!-- notionvc: 2e1=
2dd98-8ac4-4904-9b2b-216ee7315997 --> <br></span></span><br>Like cute=
clothes AND making sure advertiser dollars support legitimate websites and=
facts instead of AI spam and clickbait? You can now support us through <a =
class=3D"notion-link-token notion-focusable-token notion-enable-hover" tabi=
ndex=3D"0" href=3D"[link removed]
fuu7C5UlLUB5FyDlHxwF4V4ctNRiny-Rmfvq-NZK4=3D/2tRQhl6RaSMFSZg6x2Ab96AYmC3-MU=
EiZAAn1H-GZVg=3D" rel=3D"noopener noreferrer" data-token-index=3D"1" style=
=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-unkno=
wn-block-id--1800914364">our brand new merch store</span></a>! As a dad, I =
can confirm that=E2=80=99s a hat a dad would wear. <!-- notionvc: a0a5cc8c-=
8cc7-4e76-8d72-5eadb3fa7c9d --><br><!-- notionvc: af347e24-8c3d-4cd9-b8a4-d=
84a224eb04d --><!-- notionvc: f985d10e-e0fa-4dc7-bbfd-3fcbfb497437 --></p><=
/th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-se=
rif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-=
height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overfl=
ow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px;=
border-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
onemails.com/emails/tracking/click-link/Jrfuu7C5UlLUB5FyDlHxwF4V4ctNRiny-Rm=
fvq-NZK4=3D/2tRQhl6RaSMFSZg6x2Ab9yDp1GLY7aRBM3z34FZbGZw=3D" target=3D"_blan=
k" rel=3D"noopener" data-linktype=3D"default" style=3D"color: #0074d9; text=
-decoration: none; font-weight: inherit; padding: 0; text-align: left; line=
-height: 1.5; margin: 0 auto;"><img class=3D"align-center" src=3D"[link removed]
heckmyads.app.neoncrm.com/neon/resource/checkmyads/images/Screenshot%202024=
-11-27%20at%2011_07_05%E2%80%AFAM.png" alt=3D"A screenshot of the Check My =
Ads store shows black clothing with the Check My Ads logo, a tote bag, and =
stickers." width=3D"550" align=3D"center" style=3D"outline: none; text-deco=
ration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both=
; border: none; display: block; margin: 0 auto; float: none; text-align: ce=
nter; height: auto; Margin: 12px auto;"></a><!--[if mso]></center><![end-if=
]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p st=
yle=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Margin: 0; t=
ext-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Ma=
rgin-bottom: 10px; background: #ffffff; color: #013b5c; padding: 30px 0px 2=
0px; max-width: 480px; margin: auto;"><span style=3D"font-family: Georgia, =
serif; font-size: 20pt; color: #013b5c;"><span class=3D"notion-enable-hover=
" data-token-index=3D"0"><span class=3D"discussion-level-1 discussion-id-14=
b085ab-68c9-800e-9919-001c2c7a3a95 notion-enable-hover" data-token-index=3D=
"0">Who=E2=80=99s down with FTC?</span><!-- notionvc: 6dd65208-43e0-4332-b6=
6b-8bbee51bd70e --><br></span></span><br>The FTC has kinda been on one when=
it comes to adtech, thanks to its chair Lina Kahn. <a class=3D"notion=
-link-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=
=3D"[link removed]
lHxwF4V4ctNRiny-Rmfvq-NZK4=3D/2tRQhl6RaSMFSZg6x2Ab9z1J0ObJOVINOOetIQZXK_M=
=3D" rel=3D"noopener noreferrer" data-token-index=3D"1" style=3D"color: #00=
74d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: =
left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id-10=
09757059">Arielle Garcia spoke to Marketing Brew</span></a> about how the l=
ast few years of FTC enforcement have served as a wake-up call to the ad in=
dustry around its widespread collection and sale of location data. <!-- not=
ionvc: f14a4d16-94a5-4c35-abaf-b077a8e7e7c7 --> <br><br>And considerin=
g that <a class=3D"notion-link-token notion-focusable-token notion-enable-h=
over" tabindex=3D"0" href=3D"[link removed]
ck-link/Jrfuu7C5UlLUB5FyDlHxwF4V4ctNRiny-Rmfvq-NZK4=3D/2tRQhl6RaSMFSZg6x2Ab=
97g6U2j3-cxeKjfGo11jzVo=3D" rel=3D"noopener noreferrer" data-token-index=3D=
"1" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; p=
adding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-annotat=
ion-unknown-block-id--1953868571">Wired article above</span></a> on how thi=
s data is putting service members and US security at risk, we don't see thi=
s issue going away any time soon.<!-- notionvc: 2d22df12-c363-44f2-a07b-af1=
a7bf998d0 --><br><!-- notionvc: af347e24-8c3d-4cd9-b8a4-d84a224eb04d --><!-=
- notionvc: f985d10e-e0fa-4dc7-bbfd-3fcbfb497437 --></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p st=
yle=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Margin: 0; t=
ext-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Ma=
rgin-bottom: 10px; background: #ffffff; color: #013b5c; padding: 30px 0px 2=
0px; max-width: 480px; margin: auto;">That=E2=80=99s all for this week. If =
you=E2=80=99re in the US, have a great, long weekend! <span class=3D"discus=
sion-level-1 discussion-id-14b085ab-68c9-802c-8f96-001c016b93d8 notion-enab=
le-hover" data-token-index=3D"1">If you=E2=80=99re not, enjoy the peace and=
quiet while your US coworkers take a long weekend<a title=3D"!" href=3D"ht=
tps://api.neonemails.com/emails/tracking/click-link/Jrfuu7C5UlLUB5FyDlHxwF4=
V4ctNRiny-Rmfvq-NZK4=3D/2tRQhl6RaSMFSZg6x2Ab90vxoZEZnukzwB2e7-Sjv10=3D" tar=
get=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9; text-decoration: n=
one; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"=
>!</a></span><!-- notionvc: 4e5e65af-988c-4962-983c-a5d65df346a7 --><br><!-=
- notionvc: 1377e1f3-8ac1-4a78-a440-b3c2fe0892c2 --></p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; float: none; =
text-align: center; margin-bottom: 12px; margin-top: 12px; height: auto; Ma=
rgin: 12px auto;" src=3D"[link removed]
heckmyads/images/Brandon_email_signature.png" alt=3D"A cursive signature re=
ading Brandon" width=3D"482" height=3D"117" align=3D"center" data-wrap-text=
-margin=3D"25" data-wrap-text=3D"Break text around image"><!--[if mso]></ce=
nter><![end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Roboto,Ar=
ial,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-al=
ign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-b=
ottom: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-=
serif; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; over=
flow-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24p=
x; border-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 40px auto 0px; border-style: solid;=
border-color: #013B5C;" border=3D"2">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-seri=
f; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fo=
nt-size: 12pt; line-height: 1.5; width: 99.817518%; border-collapse: collap=
se;"> <p style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px; Margin-=
bottom: 10px; background: #ffffff; padding: 20px 10px 20px; font-family: Ge=
orgia, serif; font-size: 22pt; line-height: 24pt; color: #013b5c; max-width=
: 480px; text-align: center; margin: auto;">Follow us on socials</p> </td>=
=20
</tr>=20
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</table>=20
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 0px auto 40px; background: #013B5C;=
border-style: solid; border-color: #013B5C;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-seri=
f; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fo=
nt-size: 12pt; line-height: 1.5; width: 14.262089%; border-collapse: collap=
se;"> </td>=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-seri=
f; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; fo=
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November 27, 2024
A googol Google updates
It’s been a hectic few weeks in Google-land, so let’s catch up!
Google remedies: Last week, the Department of Justice dropped its proposed remedies after Google was found to have an illegal monopoly on search and search text ads. Among the proposals is forcing Google to sell off Chrome.
That other Google monopoly trial: Closing arguments were held Monday on whether Google has an illegal monopoly in the digital advertising industry, and Arielle was there to give us a recap.
Per our previous investigation request: The NYT ran a great story on how “Google systematically told employees to destroy messages, avoid certain words and copy the lawyers as often as possible.” If that sounds familiar, it’s because it’s the exact behavior for which we urged the State Bar of California to investigate Kent Walker, Google’s President of Global Affairs.
And now a word from our sponsors
Like cute clothes AND making sure advertiser dollars support legitimate websites and facts instead of AI spam and clickbait? You can now support us through our brand new merch store! As a dad, I can confirm that’s a hat a dad would wear.
Who’s down with FTC?
The FTC has kinda been on one when it comes to adtech, thanks to its chair Lina Kahn. Arielle Garcia spoke to Marketing Brew about how the last few years of FTC enforcement have served as a wake-up call to the ad industry around its widespread collection and sale of location data.
And considering that Wired article above on how this data is putting service members and US security at risk, we don't see this issue going away any time soon.
That’s all for this week. If you’re in the US, have a great, long weekend! If you’re not, enjoy the peace and quiet while your US coworkers take a long weekend!
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