3 pm ET

American Association of Political Consultants
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Expert Analysis on 2024 Election Ad Spend

Join us as Kyle Roberts (AdImpact) and Janet Katowitz (Sage Media Planning & Placement) explore how and where advertising dollars were spent, compared to the 2020 election, and what strategic shifts occurred in the allocation of these funds.
 
Key Takeaways:
 • Learn how campaigns shifted their ad spending
 • Understand the growing influence of connected TV and streaming platforms
 • Explore how traditional media like TV, radio, and print evolved in 2024, and where it still holds value

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The American Association of Political Consultants
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