Expert Analysis on 2024 Election Ad Spend |
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Join us as Kyle Roberts (AdImpact) and Janet Katowitz (Sage Media Planning & Placement) explore how and where advertising dollars were spent, compared to the 2020 election, and what strategic shifts occurred in the allocation of these funds.
Key Takeaways:
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Learn how campaigns shifted their ad spending
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Understand the growing influence of connected TV and streaming platforms
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Explore how traditional media like TV, radio, and print evolved in 2024, and where it still holds value
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