Only 34 e-cigarette products are authorized for sale
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Nov. 7, 2024

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U.S. retail sales data show 86% of e-cigarette sales are for illegal products ([link removed])

New research from Truth Initiative finds that the overwhelming majority – more than 86 percent – of e-cigarettes on the market are illegal products. The Food and Drug Administration (FDA) has granted marketing orders for only 34 products from the NJOY, VUSE, and Logic brands, including four menthol products from NJOY, and had made it clear that these are the only e-cigarette products that currently may be lawfully sold in the U.S ([link removed]) . This analysis highlights the need for further efforts to prevent products from entering the market without a marketing granted order and remove the illegal products circulating the U.S. market today.

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How celebrity-branded and tech-forward e-cigarettes may be contributing to youth nicotine use ([link removed])

In the growing e-cigarette marketplace, celebrity brands and tech-forward designs may be contributing to youth uptake of these cheap, flavored, and highly addictive products. E-cigarette manufacturers are now adding high-tech elements such as Bluetooth capability, high-definition screens, and speakers to their e-cigarette products, with some versions including games such as Pac-Man and Tetris. These products are attractive to youth and may couple nicotine addiction with gaming disorders ([link removed]) , according to a paper published in Tobacco Control.

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Zyn rewards program follows Big Tobacco’s marketing playbook ([link removed])

Amid a dramatic increase in popularity, surging sales, and social media buzz, the flavored oral nicotine pouch brand Zyn is now enticing users with a rewards program that allows them to score freebies using points earned by purchasing their nicotine products. Customers can scan Zyn cans to collect points, which can be exchanged for high-tech gifts such as Amazon gift cards, iPads, and Dyson AirWraps. However, users may not realize that Zyn – which is owned by Philip Morris International – is pulling from the same playbook that tobacco companies have used to addict people for nearly a century.

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Denver, Colorado – A bill will be introduced to prohibit flavored tobacco products from local store shelves.
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Truth Initiative, 900 G Street, NW, Washington, DC 20001

202.454.5555 | truthinitiative.org

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