Dear MoveOn member,
I've been in politics for more than 50 years, and I don't remember a
single election that felt closer than this one.
Polls have been wrong before, so I try not to worry about them too much.
But I do pay attention to the averages of polls—and the direction in which
odds are moving. And the averages have been stuck in a dead heat for
weeks.
Neither Vice President Kamala Harris nor Donald Trump is ahead by even 1
single point in The New York Times polling average of five critical
battleground states. Pennsylvania, Michigan, Nevada, Wisconsin, and North
Carolina are all statistically tied.^1
In a close election that could come down to just a few thousand votes
spread across a handful of states, what will decide the election is voter
turnout. We need to reach the voters who are on our side but don't vote
consistently.
No organization in America has a better track record of success at using
cutting-edge strategies to reach infrequent voters who are on our side
than MoveOn. I believe that in an election this close, MoveOn's electoral
program could be the difference between Vice President Harris winning and
losing the election. Which is why I'm asking:
[ [link removed] ]Will you chip in $9—or whatever you can afford—to help
fund MoveOn's big final push to bring this election home for Vice
President Harris?
What's uniquely powerful about MoveOn's program is that it's designed to
reach, with astounding precision and effectiveness, the left-leaning
voters who don't always vote—and get them to the polls.
This incredibly effective tactic—called community vote tripling—is as much
as 500% more effective at turning out voters than traditional methods!^2
Yes, you read that right—FIVE TIMES as effective. That's a stunning
breakthrough! Just look at this chart:
[ [link removed] ][IMG]
I know that I wrote to you about this program already, but with just seven
days left before Election Day, MoveOn is still short of its budget goals.
With so much on the line in this year's election, we can't give up when
we're so close to victory. Which is why I'm asking you again:
[ [link removed] ]Please chip in $9—or whatever you can afford—to help fund
MoveOn's community vote tripling program in the critical final stretch.
Reaching voters who are on our side but vote infrequently is extremely
difficult—and absolutely essential. This is exactly what MoveOn's
community vote tripling program does.
With community vote tripling, voters who are on our side but don't vote
consistently receive personal reminders to vote. And this kind of outreach
works even when every other method fails.
In a randomized controlled trial in Georgia in 2022, almost 25% of people
reached by community vote tripling had been previously unreachable,
despite seven attempts using other methods.^3 Seven unsuccessful attempts!
MoveOn's community vote tripling method was the only way to get through to
them. Without MoveOn's program, these voters wouldn't have been reached at
all.
The way community vote tripling works is this: Volunteers ask people who
are ready to vote—or have already voted—to reach out to three friends or
family members and remind them to vote too. This is powerful because
getting a message from a person you trust cuts through the noise and can
make all the difference.
And MoveOn's secret sauce is in the targeting. MoveOn's data
scientists—who are the best in the business—have pinpointed exactly where
community vote tripling efforts will have the most impact. So this program
is rolled out in key areas where it'll make the biggest difference.
[ [link removed] ]MoveOn's community vote tripling program will have an incredible impact
on this close election—if it's fully funded. Please click here to donate
to MoveOn's big final push today. A donation of any size helps.
Thanks for all you do.
–Robert Reich
P.S. With just days to go, we’re behind
on our goals to reach voters in key states and districts who could be the
margin of victory for Harris-Walz. [ [link removed] ]Sign up now for phone banks
happening daily before time runs out.
Sources:
1. "Election 2024 Polls: Harris vs. Trump," The New York Times, October
25, 2024
[link removed]
2. "Our tactics," Vote Rec, accessed October 25, 2024
[link removed]
3. Ibid.
Want to support MoveOn? The MAGA right is declaring war, and Project 2025
is their battle plan. Project 2025 threatens our rights, attacks
communities of color, hurts middle- and working-class families, and
undermines our democracy. But we will not back down or let Trump steamroll
our nation.
Will you donate to power MoveOn's election plan, stop Trump, and ensure
Project 2025 is never enacted?
[ [link removed] ]Yes, I'll chip in.
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