Dear MoveOn member,
I've been in politics for more than 50 years, and I don't remember a single election that felt closer than this one.
Polls have been wrong before, so I try not to worry about them too much. But I do pay attention to the averages of polls—and the direction in which odds are moving. And the averages have been stuck in a dead heat for weeks.
Neither Vice President Kamala Harris nor Donald Trump is ahead by even 1 single point in The New York Times polling average of five critical battleground states. Pennsylvania, Michigan, Nevada, Wisconsin, and North Carolina are all statistically tied.1
In a close election that could come down to just a few thousand votes spread across a handful of states, what will decide the election is voter turnout. We need to reach the voters who are on our side but don't vote consistently.
No organization in America has a better track record of success at using cutting-edge strategies to reach infrequent voters who are on our side than MoveOn. I believe that in an election this close, MoveOn's electoral program could be the difference between Vice President Harris winning and losing the election. Which is why I'm asking:
What's uniquely powerful about MoveOn's program is that it's designed to reach, with astounding precision and effectiveness, the left-leaning voters who don't always vote—and get them to the polls.
This incredibly effective tactic—called community vote tripling—is as much as 500% more effective at turning out voters than traditional methods!2
Yes, you read that right—FIVE TIMES as effective. That's a stunning breakthrough! Just look at this chart:
I know that I wrote to you about this program already, but with just seven days left before Election Day, MoveOn is still short of its budget goals. With so much on the line in this year's election, we can't give up when we're so close to victory. Which is why I'm asking you again:
Reaching voters who are on our side but vote infrequently is extremely difficult—and absolutely essential. This is exactly what MoveOn's community vote tripling program does.
With community vote tripling, voters who are on our side but don't vote consistently receive personal reminders to vote. And this kind of outreach works even when every other method fails.
In a randomized controlled trial in Georgia in 2022, almost 25% of people reached by community vote tripling had been previously unreachable, despite seven attempts using other methods.3 Seven unsuccessful attempts! MoveOn's community vote tripling method was the only way to get through to them. Without MoveOn's program, these voters wouldn't have been reached at all.
The way community vote tripling works is this: Volunteers ask people who are ready to vote—or have already voted—to reach out to three friends or family members and remind them to vote too. This is powerful because getting a message from a person you trust cuts through the noise and can make all the difference.
And MoveOn's secret sauce is in the targeting. MoveOn's data scientists—who are the best in the business—have pinpointed exactly where community vote tripling efforts will have the most impact. So this program is rolled out in key areas where it'll make the biggest difference.
Thanks for all you do.
–Robert Reich
P.S. With just days to go, we’re behind on our goals to reach voters in key states and districts who could be the margin of victory for Harris-Walz. Sign up now for phone banks happening daily before time runs out.
Sources:
1. "Election 2024 Polls: Harris vs. Trump," The New York Times, October 25, 2024
https://act.moveon.org/go/196842?t=8&akid=412802%2E40999114%2E2QVub4
2. "Our tactics," Vote Rec, accessed October 25, 2024
https://act.moveon.org/go/164513?t=10&akid=412802%2E40999114%2E2QVub4
3. Ibid.
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