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CREATE+CHANGE
OCTOBER 2024

This month is all about impact=E2=80=94new campaigns, powerful partnerships=
and important conversations. First, we launched new work for our child car=
safety campaign, empowering parents to keep their children safe on the roa=
d. As flu season begins, our latest creative uses humor and engaging visual=
s to encourage families to "Play Defense Against Flu." We=E2=80=99re also s=
upporting hurricane recovery efforts along with our partners at Feeding Ame=
rica and GlobalGiving. The social impact doesn=E2=80=99t stop there=E2=80=
=94keep reading for more!

Feeding America and GlobalGiving Support Hurricane Recovery

Hurricanes Helene and Milton have caused widespread devastation across mult=
iple states, leaving thousands without access to essential resources. In re=
sponse, we partnered with Feeding America and GlobalGiving to support relie=
f efforts. Feeding America=E2=80=99s network of food banks is on the ground=
distributing emergency supplies like water, disaster boxes and snacks to t=
he hardest-hit areas while GlobalGiving is raising funds to support both im=
mediate relief and long-term recovery for affected communities. Visit bothF=
eeding America and GlobalGiving for more information on how you can support=
!

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A Safer Ride for Every Child Starts with the Right Car Seat

Motor vehicle crashes are a leading cause of death for children under 14. W=
ith support from our partners at the National Highway Traffic Safety Admini=
stration, we launched new creative to remind parents about a simple yet lif=
e-saving solution to protect their kids: ensure they=E2=80=99re in the righ=
t car seat for their age and size. Developed pro bono by creative agency Le=
o Burnett, =E2=80=9CLove Protects=E2=80=9D shows child car safety as an act=
of love=E2=80=94encouraging parents and caregivers to double-check that th=
eir children are properly secured to reduce the risk of injury or death in =
a crash. Watch the creative today!

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New Creative Encourages Families to =E2=80=9CPlay Defense=E2=80=9D Against =
the Flu

As flu season approaches, we=E2=80=99ve once again teamed up with the Ameri=
can Medical Association, Centers for Disease Control and Prevention (CDC) a=
nd CDC Foundation to launch our annual flu vaccination campaign. With milli=
ons falling ill and thousands hospitalized each year due to flu, this campa=
ign highlights the importance of getting vaccinated to protect families and=
loved ones. Developed pro bono by creative agency Madwell, the new creativ=
e, "Play Defense Against Flu," uses humor to show how antibodies work to de=
fend against the flu after vaccination.Check out the creative!

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Twitch Hosts Special Livestream to Celebrate Smokey Bear=E2=80=99s 80th Bir=
thday

Together with Twitch, we continued Smokey Bear=E2=80=99s 80th birthday cele=
bration with a special livestream event. Hosted by Twitch streamer SimCopte=
r1 and featuring Mississippi State Forester Russell Bozeman, the livestream=
has drawn more than 388,000viewers and showcased iconic Smokey PSAs from t=
hroughout the decades, engaging games and interactive fire safety discussio=
ns. . This event is just one of many exciting activations and partnerships =
throughout the year to honor Smokey=E2=80=99s lasting impact on American cu=
lture. Watch the recording to experience the fun!

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Roundup: =20

- See how we=E2=80=99re partnering with Phreesia to engage thousands in lif=
e-changing conversations about mental health.

[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjc2MzkxNDYzNgS2&mt=3D1&rt=3D0=20

- Prepare for election day with our early voting guide, toolkit and Spanish=
language resources.=20

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DYyNTQxMDI1Njk3S0&b=3D2&j=3DMjc2MzkxNDYzNgS2&mt=3D1&rt=3D0 =
=20


The Ad Council
815 Second Avenue, 9th Floor
New York, NY 10017

=C2=A0Opt Out:

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Privacy Policy:

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Terms of Use:

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View in Browser:
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unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20A=
B, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 400;
font-display: block;
src: local('Roboto'), local('Roboto-Regular'), url([link removed]
tatic.com/s/roboto/v20/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2) format('woff2');
unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C=
6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2=
212, U+2215, U+FEFF, U+FFFD;
}
/* cyrillic-ext */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfCRc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A64=
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}
/* cyrillic */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfABc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
}
/* greek-ext */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfCBc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+1F00-1FFF;
}
/* greek */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfBxc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+0370-03FF;
}
/* vietnamese */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfCxc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, =
U+01A0-01A1, U+01AF-01B0, U+1EA0-1EF9, U+20AB;
}
/* latin-ext */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfChc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20A=
B, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfBBc4AMP6lQ.woff2) format('woff=
2');
unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C=
6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2=
212, U+2215, U+FEFF, U+FFFD;
} </style>
<!--[if gte mso 9]>
<style key=3D"3" type=3D"text/css">
.o97a1x {font-family: applelogo;}
.vr5ieg {font-family: inherit;}
.kc7p0hb {font-family: sans-serif;}
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.z1851v {font-family: sans-serif:400;}
.wjl6co {font-family: slack-fractions;}
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<![endif]-->
<!--[if gte mso 9]>
<style type=3D"text/css">
.layout-body .hide-on-desktop,
.layout-body .hide-on-desktop table,
.layout-body .hide-on-desktop td,
.layout-body .hide-on-desktop tr,
.layout-body .hide-on-desktop a,
.layout-body .hide-on-desktop span,
.layout-body .hide-on-desktop p,
.layout-body .hide-on-desktop div {background-color: transparen=
t !important;display: none !important;max-height: 0 !important;line-height:=
0 !important;mso-hide:all !important; margin: 0 !important; padding: 0 !im=
portant; height: 0 !important;}
</style>
<![endif]-->
<!--[if gt mso 14]>
<style type=3D"text/css" media=3D"all">
/* Outlook 2013 weird horizontal lines fix */
tr {line-height: 0px; border-collapse: collapse;}
</style>
<![endif]-->
</head>
<body class=3D"layout-body" style=3D"background-color:#ebebeb;">
<div id=3D"mktcloud-preheader" key=3D"preheader" style=3D"display:none;max-=
height:0px;overflow:hidden;"><p id=3D"mktcloud-preheader-text">Partnering t=
o deliver essential resources to hard-hit communities.</p><div style=3D"dis=
play:none;max-height:0px;overflow:hidden;">&#847; &#847; &#847; &#847; &#84=
7; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#=
847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; =
&#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847=
; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#8=
47; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &=
#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847;</div><=
/div>
<table class=3D"layout-table" key=3D"3" align=3D"center" style=3D"table-lay=
out:fixed;height:auto;width:100% !important;background-color:#ebebeb;" cell=
spacing=3D"0" cellpadding=3D"0">
<colgroup class=3D"displayNone" key=3D"1">
<col class=3D"align-center-column" key=3D"0">
<col width=3D"107px" key=3D"1">
<col width=3D"107px" key=3D"2">
<col width=3D"107px" key=3D"3">
<col width=3D"107px" key=3D"4">
<col width=3D"107px" key=3D"5">
<col width=3D"105px" key=3D"6">
<col class=3D"align-center-column" key=3D"7">
</colgroup>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-top:0px;padding-left:0px;padding-right:0px; =
background-color:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-top:0px;padding-left:0px;padding-right:0px; =
background-color:#ebebeb;" data-content-item-id=3D"6bacc6ad-6803-4ffc-a4=
46-4952e811fdf7">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"6bacc6ad-6=
803-4ffc-a446-4952e811fdf7">
<div>
<table data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;background-color:transparent;" data-content-item-id=3D"6bacc6ad-6803=
-4ffc-a446-4952e811fdf7">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"3" width=3D"320" valign=3D"top" style=3D"width:320px; height:100%;vert=
ical-align:top;padding-left:0px; background-color:#ffffff;
">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
cal-align:top;padding-left:0px; background-color:#ffffff;
" data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:320px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"6bacc6ad-6=
803-4ffc-a446-4952e811fdf7">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" style=3D"width:100%;border-spac=
ing:0 !important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:transparent;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0 !important;padding-top:=
20px;padding-bottom:20px;box-sizing:border-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"AC logo" href=3D"[link removed]
tt?ms=3DMzU2OTE4NjAS1&kn=3D11&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjc2MzkxNDYz=
NgS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/ea77acb3-ffb1-462=
3-85c8-5b938992b392.png" alt=3D"Ad Council Create + Change" border=3D"0" s=
tyle=3D"width:100%;display:block;max-width:255px !important;" width=3D"255"=
/>
</a>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
</td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"3" width=3D"320" valign=3D"top" style=3D"width:320px; height:100%;vert=
ical-align:top;padding-right:0px; background-color:#ffffff;
">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
cal-align:top;padding-right:0px; background-color:#ffffff;
" data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:32=
0px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"6bacc6ad-6=
803-4ffc-a446-4952e811fdf7">
<div>
<table data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:10px;padding-bottom:10px;padding-left:10px;pad=
ding-right:10px;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:transparent;=
">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:10px=
;padding-top:50px;padding-bottom:10px;padding-left:10px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #000000;background-=
color:transparent;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #000000;background-color:tra=
nsparent;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p styl=
e=3D"text-align:center">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &n=
bsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; OCTOBER 2024</p></div=
>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"6bacc6ad-6=
803-4ffc-a446-4952e811fdf7">
<div>
<table data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"6bacc6ad-6=
803-4ffc-a446-4952e811fdf7">
<div>
<table data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">This month is al=
l about impact=E2=80=94new campaigns, powerful partnerships and important c=
onversations. First, we launched new work for our child car safety campaign=
, empowering parents to keep their children safe on the road. As flu season=
begins, our latest creative uses humor and engaging visuals to encourage f=
amilies to "Play Defense Against Flu." We=E2=80=99re also supporting hurric=
ane recovery efforts along with our partners at Feeding America and GlobalG=
iving. The social impact doesn=E2=80=99t stop there=E2=80=94keep reading fo=
r more!</span></p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"6bacc6ad-6=
803-4ffc-a446-4952e811fdf7">
<div>
<table data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"6bacc6ad-6=
803-4ffc-a446-4952e811fdf7">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" style=3D"width:100%;border-spac=
ing:0 !important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:transparent;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0 !important;box-sizing:b=
order-box;">
=20
<tr>
<td align=3D"center"> =
<img data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" s=
rc=3D"[link removed]
c-da3d13079abc/b118d074-69ed-44c2-b844-e2b8b55b5bf9.jpg" alt=3D"Feeding Ame=
rica and GlobalGiving Support Hurricane Recovery" border=3D"0" style=3D"wi=
dth:100%;display:block;max-width:100% !important;" width=3D"640"/>
=20
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</div>

</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"6bacc6ad-6=
803-4ffc-a446-4952e811fdf7">
<div>
<table data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>Feeding America and GlobalGiving Support Hurricane Rec=
overy</strong></span></h1></div>
</td>
</tr>
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</table>
</td>
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</td>
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</table>

</div>

</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"6bacc6ad-6=
803-4ffc-a446-4952e811fdf7">
<div>
<table data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 140%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.4;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif">Hurricanes Helene and Milton ha=
ve caused widespread devastation across multiple states, leaving thousands =
without access to essential resources. In response, we partnered with Feedi=
ng America and GlobalGiving to support relief efforts. Feeding America=E2=
=80=99s network of food banks is on the ground distributing emergency suppl=
ies like water, disaster boxes and snacks to the hardest-hit areas while Gl=
obalGiving is raising funds to support both immediate relief and long-term =
recovery for affected communities. Visit both </span><a style=3D"color:#1b7=
8a0;text-decoration:underline" href=3D"[link removed]
om/ctt?ms=3DMzU2OTE4NjAS1&kn=3D12&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjc2Mzkx=
NDYzNgS2&mt=3D1&rt=3D0" name=3D"FeedingAmerica" data-key=3D"b04a0e6e-dfeb-=
4314-bf08-87d056b59ad9:ffa12a02-161f-426f-ad0d-5d4984c56ff1" target=3D"_bla=
nk" rel=3D"noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer"><span style=3D"font-family:'robot=
o' , sans-serif"><u>Feeding America</u></span></a><span style=3D"font-famil=
y:'roboto' , sans-serif"> and </span><a style=3D"color:#1b78a0;text-decorat=
ion:underline" href=3D"[link removed]
OTE4NjAS1&kn=3D10&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjc2MzkxNDYzNgS2&mt=3D1&=
rt=3D0" name=3D"GlobalGiving" data-key=3D"b898f063-2eec-4d8e-8a98-80f8115d=
439f:cb40d98e-8927-4d6c-b3e2-f920f409f9da" target=3D"_blank" rel=3D"noopene=
r noreferrer noopener noreferrer noopener noreferrer noopener noreferrer no=
opener noreferrer noopener noreferrer noopener noreferrer noopener noreferr=
er noopener noreferrer"><span style=3D"font-family:'roboto' , sans-serif">G=
lobalGiving</span></a><span style=3D"font-family:'roboto' , sans-serif"> fo=
r more information on how you can support!</span></p></div>
</td>
</tr>
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</table>
</td>
</tr>
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</table>
</td>
</tr>
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</table>

</div>

</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"6bacc6ad-6=
803-4ffc-a446-4952e811fdf7">
<div>
<table data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
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</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"6bacc6ad-6=
803-4ffc-a446-4952e811fdf7">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" style=3D"width:100%;border-spac=
ing:0 !important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0 !important;box-sizing:b=
order-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"ChildCarSafety_IMG" href=3D"[link removed]
ials1.com/ctt?ms=3DMzU2OTE4NjAS1&kn=3D23&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DM=
jc2MzkxNDYzNgS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/e3ead247-ca96-411=
e-85df-89d0f7bac779.jpg" alt=3D"A Safer Ride for Every Child Starts with th=
e Right Car Seat" border=3D"0" style=3D"width:100%;display:block;max-width=
:100% !important;" width=3D"640"/>
</a>
</td>
</tr>
=20
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</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"6bacc6ad-6=
803-4ffc-a446-4952e811fdf7">
<div>
<table data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>A Safer Ride for Every Child Starts with the Right Car Sea=
t</strong></h1></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
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</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"6bacc6ad-6=
803-4ffc-a446-4952e811fdf7">
<div>
<table data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 140%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.4;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p>Motor =
vehicle crashes are a leading cause of death for children under 14. With su=
pport from our partners at the National Highway Traffic Safety Administrati=
on, we launched new creative to remind parents about a simple yet life-savi=
ng solution to protect their kids: ensure they=E2=80=99re in the right car =
seat for their age and size. Developed pro bono by creative agency Leo Burn=
ett, =E2=80=9CLove Protects=E2=80=9D shows child car safety as an act of lo=
ve=E2=80=94encouraging parents and caregivers to double-check that their ch=
ildren are properly secured to reduce the risk of injury or death in a cras=
h. <a style=3D"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
s.mail1.spopessentials1.com/ctt?ms=3DMzU2OTE4NjAS1&kn=3D27&r=3DNDYyNTQxMDI1=
Njk3S0&b=3D0&j=3DMjc2MzkxNDYzNgS2&mt=3D1&rt=3D0" name=3D"ChildCarSafety_Cre=
ative" data-key=3D"567b17f0-76d3-4f3b-a795-07b31613a9ea:e8c59ee6-9bc3-49c4=
-8b35-a02aa6e74b80" target=3D"_blank" rel=3D"noopener noreferrer noopener n=
oreferrer noopener noreferrer noopener noreferrer noopener noreferrer noope=
ner noreferrer noopener noreferrer noopener noreferrer noopener noreferrer"=
>Watch the creative today</a>!</p></div>
</td>
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</td>
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</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"6bacc6ad-6=
803-4ffc-a446-4952e811fdf7">
<div>
<table data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
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</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"6bacc6ad-6=
803-4ffc-a446-4952e811fdf7">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" style=3D"width:100%;border-spac=
ing:0 !important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0 !important;box-sizing:b=
order-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"FluPrevention_IMG" href=3D"[link removed]
als1.com/ctt?ms=3DMzU2OTE4NjAS1&kn=3D20&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMj=
c2MzkxNDYzNgS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/0824c5a4-ad96-4e1=
b-838d-0e28c75a7d4e.jpg" alt=3D"New Creative Encourages Families to =E2=80=
=9CPlay Defense=E2=80=9D Against the Flu" border=3D"0" style=3D"width:100%=
;display:block;max-width:100% !important;" width=3D"640"/>
</a>
</td>
</tr>
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</td>
</tr>
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</td>
</tr>
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</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"6bacc6ad-6=
803-4ffc-a446-4952e811fdf7">
<div>
<table data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>New Creative Encourages Families to =E2=80=9CPlay Defense=
=E2=80=9D Against the Flu</strong></h1></div>
</td>
</tr>
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</table>
</td>
</tr>
=20
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</td>
</tr>
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</div>

</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"6bacc6ad-6=
803-4ffc-a446-4952e811fdf7">
<div>
<table data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">As flu season ap=
proaches, we=E2=80=99ve once again teamed up with the American Medical Asso=
ciation, Centers for Disease Control and Prevention (CDC) and CDC Foundatio=
n to launch our annual flu vaccination campaign. With millions falling ill =
and thousands hospitalized each year due to flu, this campaign highlights t=
he importance of getting vaccinated to protect families and loved ones. Dev=
eloped pro bono by creative agency Madwell, the new creative, "Play Defense=
Against Flu," uses humor to show how antibodies work to defend against the=
flu after vaccination. </span><a style=3D"color:#1b78a0;text-decoration:un=
derline" href=3D"[link removed]
AS1&kn=3D28&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjc2MzkxNDYzNgS2&mt=3D1&rt=3D0=
" name=3D"FluPrevention_Creative" data-key=3D"326fdcc0-d94e-489c-8408-d74b=
049a5f5a:11e2590e-7fdd-442d-8d3e-f3bfa29caff2" target=3D"_blank" rel=3D"noo=
pener noreferrer noopener noreferrer noopener noreferrer noopener noreferre=
r noopener noreferrer noopener noreferrer noopener noreferrer noopener nore=
ferrer noopener noreferrer"><span style=3D"font-family:'roboto' , sans-seri=
f;font-size:16px">Check out the creative</span></a><span style=3D"font-fami=
ly:'roboto' , sans-serif;font-size:16px">!</span></p></div>
</td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"6bacc6ad-6=
803-4ffc-a446-4952e811fdf7">
<div>
<table data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
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</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"6bacc6ad-6=
803-4ffc-a446-4952e811fdf7">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" style=3D"width:100%;border-spac=
ing:0 !important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0 !important;box-sizing:b=
order-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"Smokey_IMG" href=3D"[link removed]
m/ctt?ms=3DMzU2OTE4NjAS1&kn=3D5&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjc2MzkxND=
YzNgS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/88c54cf2-d43e-42a=
8-b2bb-a02981848f7a.jpg" alt=3D"Twitch Hosts Special Livestream to Celebrat=
e Smokey Bear=E2=80=99s 80th Birthday" border=3D"0" style=3D"width:100%;di=
splay:block;max-width:640px !important;" width=3D"640"/>
</a>
</td>
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</td>
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</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"6bacc6ad-6=
803-4ffc-a446-4952e811fdf7">
<div>
<table data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>Twitch Hosts Special Livestream to Celebrate Smokey Bear=
=E2=80=99s 80th Birthday</strong></h1></div>
</td>
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</td>
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</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"6bacc6ad-6=
803-4ffc-a446-4952e811fdf7">
<div>
<table data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">Together with Tw=
itch, we continued Smokey Bear=E2=80=99s 80th birthday celebration with a s=
pecial livestream event. Hosted by Twitch streamer </span><a style=3D"color=
:#1b78a0;text-decoration:underline" href=3D"[link removed]
ls1.com/ctt?ms=3DMzU2OTE4NjAS1&kn=3D22&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjc=
2MzkxNDYzNgS2&mt=3D1&rt=3D0" name=3D"SimCopter1" data-key=3D"16493b2e-3317=
-4e2b-a3cb-f0dbfb7bd774:2c341b35-d626-4fb8-8a44-d76c27f8f794" target=3D"_bl=
ank" rel=3D"noopener noreferrer noopener noreferrer noopener noreferrer noo=
pener noreferrer noopener noreferrer noopener noreferrer noopener noreferre=
r noopener noreferrer noopener noreferrer"><span style=3D"font-family:'robo=
to' , sans-serif;font-size:16px">SimCopter1</span></a><span style=3D"font-f=
amily:'roboto' , sans-serif;font-size:16px"> and featuring Mississippi Stat=
e Forester Russell Bozeman, the livestream has drawn more than </span><span=
style=3D"background-color:rgb( 255 , 255 , 255 );color:rgb( 29 , 28 , 29 )=
;font-family:'slack-lato' , 'slack-fractions' , 'applelogo' , sans-serif;fo=
nt-size:15px">388,000</span><span style=3D"font-family:'roboto' , sans-seri=
f;font-size:16px"> viewers and showcased iconic Smokey PSAs from throughout=
the decades, engaging games and interactive fire safety discussions. This =
event is just one of many exciting activations and partnerships throughout =
the year to honor Smokey=E2=80=99s lasting impact on American culture. </sp=
an><a style=3D"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
s.mail1.spopessentials1.com/ctt?ms=3DMzU2OTE4NjAS1&kn=3D16&r=3DNDYyNTQxMDI1=
Njk3S0&b=3D0&j=3DMjc2MzkxNDYzNgS2&mt=3D1&rt=3D0" name=3D"Smokey_Twitch" da=
ta-key=3D"91deff2b-2e12-44c4-9245-b952350da3df:ef1b163a-1b49-4cd9-b0a1-1574=
255f3b42" target=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer =
noopener noreferrer noopener noreferrer noopener noreferrer noopener norefe=
rrer noopener noreferrer noopener noreferrer noopener noreferrer"><span sty=
le=3D"font-family:'roboto' , sans-serif;font-size:16px"><u>Watch the record=
ing to experience the fun</u></span></a><span style=3D"font-family:'roboto'=
, sans-serif;font-size:16px">!</span></p></div>
</td>
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<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
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<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"6bacc6ad-6=
803-4ffc-a446-4952e811fdf7">
<div>
<table data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
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</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"6bacc6ad-6=
803-4ffc-a446-4952e811fdf7">
<div>
<table data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
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<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
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</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"6bacc6ad-6=
803-4ffc-a446-4952e811fdf7">
<div>
<table data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:5px;padding-left:30px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 120%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1.2;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>Roundup:</strong></span></h1></div>
</td>
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</table>
</td>
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</div>

</div>
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=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"6bacc6ad-6=
803-4ffc-a446-4952e811fdf7">
<div>
<table data-content-item-id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:5px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><ul><li>S=
ee how we=E2=80=99re partnering with Phreesia to engage thousands in <a sty=
le=3D"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
popessentials1.com/ctt?ms=3DMzU2OTE4NjAS1&kn=3D24&r=3DNDYyNTQxMDI1Njk3S0&b=
=3D0&j=3DMjc2MzkxNDYzNgS2&mt=3D1&rt=3D0" name=3D"Mentalhealthandsupport" d=
ata-key=3D"cf94305c-3bb5-4c8b-a2b5-140e4a90a908:db818f6b-1c8a-4440-97d2-bb9=
2f7570ff4" target=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer"><u>life-=
changing conversations about mental health</u></a>.</li><li><a style=3D"col=
or:#1b78a0;text-decoration:underline" href=3D"[link removed]
ials1.com/ctt?ms=3DMzU2OTE4NjAS1&kn=3D6&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMj=
c2MzkxNDYzNgS2&mt=3D1&rt=3D0" name=3D"Prepareforelectionday" data-key=3D"2=
ad4c364-610b-471b-bf59-d79ea2507a51:34f45abd-9ca7-49e9-8b76-07c829b0bfb1" t=
arget=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noopener no=
referrer noopener noreferrer noopener noreferrer noopener noreferrer noopen=
er noreferrer noopener noreferrer noopener noreferrer"><u>Prepare for elect=
ion day</u></a> with our early voting guide, toolkit and Spanish language r=
esources.</li></ul></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
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</div>

</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
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=20
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;padding-top:40px;padding-bottom:60px;padding-left:50px;">
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]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
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color:transparent;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
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->
<div data-content-item-=
id=3D"6bacc6ad-6803-4ffc-a446-4952e811fdf7" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:tra=
nsparent;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p styl=
e=3D"text-align:center"><span style=3D"color:#2a2f31;font-family:'roboto' ,=
sans-serif;font-size:14px">The Ad Council</span></p><p style=3D"text-align=
:center"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:14px">815 Second Avenue, 9th Floor</span></p><p style=3D"text-align:=
center"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;font=
-size:14px">New York, NY 10017</span><br><br>&nbsp;<a style=3D"color:#1b78a=
0;text-decoration:underline" href=3D"[link removed]
/ui/modules/display/optOut.jsp?&m=3D35691860&r=3DNDYyNTQxMDI1Njk3S0&j=3DMjc=
2MzkxNDYzNgS2&mt=3D1&rt=3D0" name=3D"OptOut" data-key=3D"4ca93115-8a30-47f=
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rel=3D"noopener noreferrer noopener noreferrer noopener noreferrer noopene=
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r noreferrer"><span style=3D"color:#055eab;font-size:12px"><u>O</u></span><=
span style=3D"color:rgb( 5 , 94 , 171 );font-family:inherit;font-size:12px"=
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=3D"color:#000000;font-size:12px"> &nbsp;</span><a style=3D"color:rgb( 223 =
, 141 , 7 );text-decoration:underline" href=3D"[link removed]
tials1.com/ctt?ms=3DMzU2OTE4NjAS1&kn=3D7&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DM=
jc2MzkxNDYzNgS2&mt=3D1&rt=3D0" name=3D"Privacy" data-key=3D"ab1232dd-3916-=
4c56-8c33-ec49065220d5:d3730842-a805-4607-86bd-67f9440af15f" target=3D"_bla=
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errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
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ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
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ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
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ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
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noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
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noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
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noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer"><span style=3D"color:#055eab;font-size:12px"><u>Privacy Po=
licy</u></span></a><span style=3D"color:#055eab;font-size:12px">&nbsp;</spa=
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=3D"color:#055eab;font-size:12px"> </span><a style=3D"color:rgb( 223 , 141 =
, 7 );text-decoration:underline" href=3D"[link removed]
.com/ctt?ms=3DMzU2OTE4NjAS1&kn=3D17&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjc2Mz=
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" rel=3D"noopener noreferrer noopener noreferrer noopener noreferrer noopen=
er noreferrer noopener noreferrer noopener noreferrer noopener noreferrer n=
oopener noreferrer noopener noreferrer noopener noreferrer noopener norefer=
rer noopener noreferrer noopener noreferrer noopener noreferrer noopener no=
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er noreferrer"><span style=3D"color:#055eab;font-size:12px"><u>Terms of Use=
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55eab;font-size:12px"> </span><a style=3D"color:#1b78a0;text-decoration:und=
erline" href=3D"[link removed]
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r noopener noreferrer noopener noreferrer noopener noreferrer noopener nore=
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ferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener=
noreferrer"><span style=3D"color:#055eab;font-size:12px"><u>View in Browse=
r</u></span></a></p></div>
</td>
</tr>
=20
</table>
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=20
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</td>
</tr>
=20
</table>

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</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
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CREATE+CHANGE
OCTOBER 2024

This month is all about impact—new campaigns, powerful partnerships and important conversations. First, we launched new work for our child car safety campaign, empowering parents to keep their children safe on the road. As flu season begins, our latest creative uses humor and engaging visuals to encourage families to "Play Defense Against Flu." We’re also supporting hurricane recovery efforts along with our partners at Feeding America and GlobalGiving. The social impact doesn’t stop there—keep reading for more!

Feeding America and GlobalGiving Support Hurricane Recovery

Hurricanes Helene and Milton have caused widespread devastation across multiple states, leaving thousands without access to essential resources. In response, we partnered with Feeding America and GlobalGiving to support relief efforts. Feeding America’s network of food banks is on the ground distributing emergency supplies like water, disaster boxes and snacks to the hardest-hit areas while GlobalGiving is raising funds to support both immediate relief and long-term recovery for affected communities. Visit bothFeeding America and GlobalGiving for more information on how you can support!

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A Safer Ride for Every Child Starts with the Right Car Seat

Motor vehicle crashes are a leading cause of death for children under 14. With support from our partners at the National Highway Traffic Safety Administration, we launched new creative to remind parents about a simple yet life-saving solution to protect their kids: ensure they’re in the right car seat for their age and size. Developed pro bono by creative agency Leo Burnett, “Love Protects” shows child car safety as an act of love—encouraging parents and caregivers to double-check that their children are properly secured to reduce the risk of injury or death in a crash. Watch the creative today!

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New Creative Encourages Families to “Play Defense” Against the Flu

As flu season approaches, we’ve once again teamed up with the American Medical Association, Centers for Disease Control and Prevention (CDC) and CDC Foundation to launch our annual flu vaccination campaign. With millions falling ill and thousands hospitalized each year due to flu, this campaign highlights the importance of getting vaccinated to protect families and loved ones. Developed pro bono by creative agency Madwell, the new creative, "Play Defense Against Flu," uses humor to show how antibodies work to defend against the flu after vaccination.Check out the creative!

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Twitch Hosts Special Livestream to Celebrate Smokey Bear’s 80th Birthday

Together with Twitch, we continued Smokey Bear’s 80th birthday celebration with a special livestream event. Hosted by Twitch streamer SimCopter1 and featuring Mississippi State Forester Russell Bozeman, the livestream has drawn more than 388,000viewers and showcased iconic Smokey PSAs from throughout the decades, engaging games and interactive fire safety discussions. . This event is just one of many exciting activations and partnerships throughout the year to honor Smokey’s lasting impact on American culture. Watch the recording to experience the fun!

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Roundup:

- See how we’re partnering with Phreesia to engage thousands in life-changing conversations about mental health.

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- Prepare for election day with our early voting guide, toolkit and Spanish language resources.

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