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This month is all about impact—new campaigns, powerful partnerships and important conversations. First, we launched new work for our child car safety campaign, empowering parents to keep their children safe on the road. As flu season begins, our latest creative uses humor and engaging visuals to encourage families to "Play Defense Against Flu." We’re also supporting hurricane recovery efforts along with our partners at Feeding America and GlobalGiving. The social impact doesn’t stop there—keep reading for more! |
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Feeding America and GlobalGiving Support Hurricane Recovery
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Hurricanes Helene and Milton have caused widespread devastation across multiple states, leaving thousands without access to essential resources. In response, we partnered with Feeding America and GlobalGiving to support relief efforts. Feeding America’s network of food banks is on the ground distributing emergency supplies like water, disaster boxes and snacks to the hardest-hit areas while GlobalGiving is raising funds to support both immediate relief and long-term recovery for affected communities. Visit both Feeding America and GlobalGiving for more information on how you can support! |
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A Safer Ride for Every Child Starts with the Right Car Seat
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Motor vehicle crashes are a leading cause of death for children under 14. With support from our partners at the National Highway Traffic Safety Administration, we launched new creative to remind parents about a simple yet life-saving solution to protect their kids: ensure they’re in the right car seat for their age and size. Developed pro bono by creative agency Leo Burnett, “Love Protects” shows child car safety as an act of love—encouraging parents and caregivers to double-check that their children are properly secured to reduce the risk of injury or death in a crash. Watch the creative today! |
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New Creative Encourages Families to “Play Defense” Against the Flu
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As flu season approaches, we’ve once again teamed up with the American Medical Association, Centers for Disease Control and Prevention (CDC) and CDC Foundation to launch our annual flu vaccination campaign. With millions falling ill and thousands hospitalized each year due to flu, this campaign highlights the importance of getting vaccinated to protect families and loved ones. Developed pro bono by creative agency Madwell, the new creative, "Play Defense Against Flu," uses humor to show how antibodies work to defend against the flu after vaccination. Check out the creative! |
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Twitch Hosts Special Livestream to Celebrate Smokey Bear’s 80th Birthday
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Together with Twitch, we continued Smokey Bear’s 80th birthday celebration with a special livestream event. Hosted by Twitch streamer SimCopter1 and featuring Mississippi State Forester Russell Bozeman, the livestream has drawn more than 388,000 viewers and showcased iconic Smokey PSAs from throughout the decades, engaging games and interactive fire safety discussions. This event is just one of many exciting activations and partnerships throughout the year to honor Smokey’s lasting impact on American culture. Watch the recording to experience the fun! |
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