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What would it be like to be an undecided voter?

As you might imagine, political scientists and psychologists have spent a lot of time studying the thought processes of undecided voters, as well as the art and science of persuasion.

And one of their key findings boils down to this: what matters is who gets the last word.

With 33 days to go and voting already in progress in Michigan (!), the information that voters are getting now may be the last thing that they hear before casting their ballot – and that information comes in various ways: through TV and digital ads, mailers to their homes, and by volunteers calling, texting, and knocking on their doors.

So with Republicans having already spent or reserved over $38 million dollars on ads in this race, and Mitch McConnell's super PAC announcing $22.5 million in additional spending this week, we have to make sure that our message is the one that breaks through, especially now as voters are casting their ballots.

That’s why I’m asking today: any chance you can chip in to my campaign to make sure that the voters who will decide this race hear from us before they cast their ballot? It will *immediately* be put to use on getting the last word!


CONTRIBUTE NOW: [link removed]


Thank you,

Elissa
 


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