Friend –
What would it be like to be an undecided voter?
As you might imagine, political scientists and psychologists have spent a lot of time studying the thought processes of undecided voters, as well as the art and science of persuasion.
And one of their key findings boils down to this: what matters is who gets the last word.
With 34 days to go and voting already in progress in Michigan (!), the information that voters are getting now may be the last thing that they hear before casting their ballot – and that information comes in various ways: through TV and digital ads, mailers to their homes, and by volunteers calling, texting, and knocking on their doors.
So with Republicans having already spent or reserved over $38 million dollars on ads in this race, and Mitch McConnell's super PAC announcing $22.5 million in additional spending this week, we have to make sure that our message is the one that breaks through, especially now as voters are casting their ballots.
If you've stored your info with ActBlue, we'll process your contribution instantly:
Thank you,
Elissa
PAID FOR BY ELISSA SLOTKIN FOR MICHIGAN
P.O. Box 4145
East Lansing, MI 48826
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Elissa Slotkin served in the Central Intelligence Agency and the Department of Defense. Use of her job titles and photographs during service do not imply endorsement by the Central Intelligence Agency OR the Department of Defense.