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CREATE+CHANGE
SEPTEMBER 2024

It=E2=80=99s been a busy month of creative launches, all focused on address=
ing the most pressing issues impacting our country. From promoting safe gun=
storage in partnership with Brady to collaborating with the American Lung =
Association on youth vaping prevention, our new work is driving critical co=
nversations around public health and safety. Next, the Ad Council Research =
Institute releases new research on chronic absenteeism in schools, offering=
guidance to help reduce student absences and support educational success. =
Plus, our voter registration effort with Paramount aired during the MTV Vid=
eo Music Awards and so much more!=20

Stop the Threat: New Work Calls for Safe Gun Storage

In partnership with Brady, we are proud to share new creative from our awar=
d-winning =E2=80=9CEnd Family Fire=E2=80=9D campaign, designed to raise awa=
reness among new gun owners about the life-saving importance of securely st=
oring firearms. Firearms are now the number one killer of children and teen=
s in the U.S., making secure storage critical to preventing gun-related inj=
uries and deaths. Developed by advertising agency Pereira O'Dell, "The Thre=
at" uses powerful visual storytelling to highlight the dangers of improperl=
y stored firearms=E2=80=94explaining how guns intended to protect can quick=
ly become threats when left accessible to children or others in the home. W=
atch the hard-hitting creative today!

[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjc0MzgxNTc5NgS2&mt=3D1&rt=3D0=20

One in 10 Kids Vape, and Our New Creative Highlights this National Issue

With one in 10 kids and teens vaping, youth vaping has become a growing pub=
lic health issue in the U.S. In partnership with the American Lung Associat=
ion, we=E2=80=99ve launched new creative to help parents of kids aged 10 to=
14 understand that they are the best person to talk to their children abou=
t the dangers of vaping. Our new work, "You=E2=80=99re the Best Person," de=
veloped pro bono by Hill Holliday, uses humor and nostalgia to encourage pa=
rents to start these important conversations. Check out the creative today!

[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjc0MzgxNTc5NgS2&mt=3D1&rt=3D0=20

New Research Addresses Chronic Absenteeism in Schools

The Ad Council Research Institute recently launched a new report and toolki=
t addressing the growing issue of chronic student absenteeism in U.S. schoo=
ls. Since the COVID-19 pandemic, one out of four students are chronically a=
bsent from school. With funding from the Overdeck Family Foundation and key=
insights from Attendance Works, this mixed-methods research study was desi=
gned to understand the best messaging to encourage parents to prioritize co=
nsistent in-person attendance to support their child=E2=80=99s development =
and long-term success. Download the full report and toolkit for more!

[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjc0MzgxNTc5NgS2&mt=3D1&rt=3D0=20

New Creative Inspires Adults to Finish Their Diploma

We=E2=80=99re proud to partner with the Dollar General Literacy Foundation =
to support the 30 million adults in the U.S. without a high school diploma.=
The latest creative from our "Finish Your Diploma" campaign encourages adu=
lts to take the first step toward earning their high school equivalency. De=
veloped pro bono by creative agency Mofilm, this powerful campaign shares i=
nspiring, real-life stories of individuals whose lives have been transforme=
d through education=E2=80=94highlighting the free resources available to he=
lp adults succeed. Hear their stories and watch the inspiring new creative!

[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjc0MzgxNTc5NgS2&mt=3D1&rt=3D0=20

Redefining Bravery: New Work Encourages Veterans to Reach Out

This Suicide Prevention Month, we=E2=80=99re proud to partner with the U.S.=
Department of Veterans Affairs to launch two powerful new pieces of creati=
ve content from our =E2=80=9CDon=E2=80=99t Wait. Reach Out.=E2=80=9D campai=
gn. Created pro bono by GSD&M, both spots underscore the same vital message=
: seeking help is an act of bravery, and Veterans don=E2=80=99t have to fac=
e challenges alone. "The Bravest Thing" highlights how loved ones see askin=
g for help as a courageous step, while "Five More Minutes" features Grammy-=
nominated husband and wife duo The War and Treaty sharing their personal jo=
urney of support and healing. Get inspired and check out the creative today=
!

[link removed]
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Roundup: =20

- In partnership with Canva, we=E2=80=99re teaming up with Health Action Al=
liance for their Mental Health Equity at Work Summit on World Mental Health=
Day on October 10, a meaningful opportunity to explore mental health in th=
e workplace=E2=80=94register today to learn more!

[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjc0MzgxNTc5NgS2&mt=3D1&rt=3D0=20

- We recently premiered new work from our Vote '24 campaign with Paramount =
at the MTV Video Music Awards. Learn more about our voting effort and make =
sure you're registered to vote today!

[link removed]
DYyNTQxMDI1Njk3S0&b=3D2&j=3DMjc0MzgxNTc5NgS2&mt=3D1&rt=3D0=20

- In case you missed it, The War and Treaty sat down with Fox & Friends to =
share their mental health journey and highlight how our =E2=80=9CDon=E2=80=
=99t Wait. Reach Out.=E2=80=9D campaign empowers Veterans to seek help.

[link removed]
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The Ad Council
815 Second Avenue, 9th Floor
New York, NY 10017

Opt Out:
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Privacy Policy: [link removed]
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=20

Terms of Use: [link removed]
1&kn=3D3&r=3DNDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjc0MzgxNTc5NgS2&mt=3D1&rt=3D0=20

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7; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#=
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=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75">
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95-8fb5d3412a75">
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=20
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=20
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=20
</table>
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=20
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t:100%;background-color:transparent;" data-content-item-id=3D"00dfcf55-1c9f=
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=20
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
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=20
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<td>
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yle=3D"width:100%;border-spacing:0 !important;background-color:transparent;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0 !important;padding-top:=
20px;padding-bottom:20px;box-sizing:border-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"AC logo" href=3D"[link removed]
tt?ms=3DMzU2MzkwMDcS1&kn=3D13&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjc0MzgxNTc5=
NgS2&mt=3D1&rt=3D0" target=3D"_blank" >
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/>
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</tr>
=20
</table>
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=20
</table>
</td>
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=20
</table>

</div>

</div>
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<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"3" width=3D"320" valign=3D"top" style=3D"width:320px; height:100%;vert=
ical-align:top;padding-right:0px; background-color:#ffffff;
">
<![endif]-->
<!--[if !gte mso 9]><!-->
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ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
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" data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75">
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:32=
0px;
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c9f-4587-8295-8fb5d3412a75">
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<table data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" border=
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=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:transparent;=
">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:10px=
;padding-top:50px;padding-bottom:10px;padding-left:10px;">
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]>
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ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
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color:transparent;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #000000;background-color:tra=
nsparent;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p styl=
e=3D"text-align:center">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &n=
bsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SEPTEMBER 2024</p></d=
iv>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
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=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75">
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ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
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lor:#ebebeb;" data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75"=
>
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"00dfcf55-1=
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<div>
<table data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"00dfcf55-1=
c9f-4587-8295-8fb5d3412a75">
<div>
<table data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">It=E2=80=99s bee=
n a busy month of creative launches, all focused on addressing the most pre=
ssing issues impacting our country. From promoting safe gun storage in part=
nership with Brady to collaborating with the American Lung Association on y=
outh vaping prevention, our new work is driving critical conversations arou=
nd public health and safety. Next, the Ad Council Research Institute releas=
es new research on chronic absenteeism in schools, offering guidance to hel=
p reduce student absences and support educational success. Plus, our voter =
registration effort with Paramount aired during the <i>MTV Video Music Awar=
ds</i> and so much more!</span></p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"00dfcf55-1=
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<div>
<table data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" style=
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round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"00dfcf55-1=
c9f-4587-8295-8fb5d3412a75">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
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=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:transparent;=
">
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0 !important;box-sizing:b=
order-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"SafeGunStorage_IMG" href=3D"[link removed]
ials1.com/ctt?ms=3DMzU2MzkwMDcS1&kn=3D18&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DM=
jc0MzgxNTc5NgS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/6f9a4a56-25bc-4c3=
0-9202-42415069c0b6.jpg" alt=3D"Stop the Threat: New Work Calls for Safe Gu=
n Storage" border=3D"0" style=3D"width:100%;display:block;max-width:640px =
!important;" width=3D"640"/>
</a>
</td>
</tr>
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</div>

</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"00dfcf55-1=
c9f-4587-8295-8fb5d3412a75">
<div>
<table data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>Stop the Threat: New Work Calls for Safe Gun Storage</=
strong></span></h1></div>
</td>
</tr>
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</table>
</td>
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</table>
</td>
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</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"00dfcf55-1=
c9f-4587-8295-8fb5d3412a75">
<div>
<table data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 140%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.4;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif">In partnership with Brady, we a=
re proud to share new creative from our award-winning =E2=80=9CEnd Family F=
ire=E2=80=9D campaign, designed to raise awareness among new gun owners abo=
ut the life-saving importance of securely storing firearms. Firearms are no=
w the number one killer of children and teens in the U.S., making secure st=
orage critical to preventing gun-related injuries and deaths. Developed by =
advertising agency Pereira O'Dell, "The Threat" uses powerful visual storyt=
elling to highlight the dangers of improperly stored firearms=E2=80=94expla=
ining how guns intended to protect can quickly become threats when left acc=
essible to children or others in the home. </span><a style=3D"color:#1b78a0=
;text-decoration:underline" href=3D"[link removed]
ctt?ms=3DMzU2MzkwMDcS1&kn=3D28&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjc0MzgxNTc=
5NgS2&mt=3D1&rt=3D0" name=3D"SafeGunStorage_Creative" data-key=3D"07059145=
-63d2-4713-a531-2ee812d2c4f5:1c99b390-0317-46a2-bc5f-5a03fe5c3379" target=
=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noopener norefer=
rer noopener noreferrer noopener noreferrer noopener noreferrer noopener no=
referrer noopener noreferrer noopener noreferrer noopener noreferrer noopen=
er noreferrer noopener noreferrer noopener noreferrer"><span style=3D"font-=
family:'roboto' , sans-serif">Watch the hard-hitting creative today</span><=
/a><span style=3D"font-family:'roboto' , sans-serif">!</span></p></div>
</td>
</tr>
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</td>
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</td>
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</div>

</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"00dfcf55-1=
c9f-4587-8295-8fb5d3412a75">
<div>
<table data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
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</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"00dfcf55-1=
c9f-4587-8295-8fb5d3412a75">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" style=3D"width:100%;border-spac=
ing:0 !important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0 !important;box-sizing:b=
order-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"Vape_IMG" href=3D"[link removed]
ctt?ms=3DMzU2MzkwMDcS1&kn=3D17&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjc0MzgxNTc=
5NgS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/d987d3a9-d6e0-42a=
f-bb15-dad928b73d5e.jpg" alt=3D"One in 10 Kids Vape, and Our New Creative H=
ighlights this National Issue" border=3D"0" style=3D"width:100%;display:bl=
ock;max-width:640px !important;" width=3D"640"/>
</a>
</td>
</tr>
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</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"00dfcf55-1=
c9f-4587-8295-8fb5d3412a75">
<div>
<table data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>One in 10 Kids Vape, and Our New Creative Highlights this =
National Issue</strong></h1></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
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</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"00dfcf55-1=
c9f-4587-8295-8fb5d3412a75">
<div>
<table data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 140%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.4;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p>With o=
ne in 10 kids and teens vaping, youth vaping has become a growing public he=
alth issue in the U.S. In partnership with the American Lung Association, w=
e=E2=80=99ve launched new creative to help parents of kids aged 10 to 14 un=
derstand that they are the best person to talk to their children about the =
dangers of vaping. Our new work, "You=E2=80=99re the Best Person," develope=
d pro bono by Hill Holliday, uses humor and nostalgia to encourage parents =
to start these important conversations. <a style=3D"color:#1b78a0;text-deco=
ration:underline" href=3D"[link removed]
zU2MzkwMDcS1&kn=3D26&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjc0MzgxNTc5NgS2&mt=
=3D1&rt=3D0" name=3D"Vape_Creative" data-key=3D"ff2cf19d-3667-4acc-8018-af=
5b9fb3633f:53734187-87b1-41ca-ae01-fda76931f97f" target=3D"_blank" rel=3D"n=
oopener noreferrer noopener noreferrer noopener noreferrer noopener norefer=
rer noopener noreferrer noopener noreferrer"><u>Check out the creative</u><=
/a>!</p></div>
</td>
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</td>
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</td>
</tr>
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</div>

</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"00dfcf55-1=
c9f-4587-8295-8fb5d3412a75">
<div>
<table data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
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</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"00dfcf55-1=
c9f-4587-8295-8fb5d3412a75">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" style=3D"width:100%;border-spac=
ing:0 !important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0 !important;box-sizing:b=
order-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"ChronicAbsenteeism_IMG" href=3D"[link removed]
sentials1.com/ctt?ms=3DMzU2MzkwMDcS1&kn=3D23&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=
=3DMjc0MzgxNTc5NgS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/cbc0d3ad-eb42-40d=
1-ab2e-0ea7a447104a.jpg" alt=3D"New Research Addresses Chronic Absenteeism =
in Schools" border=3D"0" style=3D"width:100%;display:block;max-width:100% =
!important;" width=3D"640"/>
</a>
</td>
</tr>
=20
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</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"00dfcf55-1=
c9f-4587-8295-8fb5d3412a75">
<div>
<table data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>New Research Addresses Chronic Absenteeism in Schools</str=
ong></h1></div>
</td>
</tr>
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</table>
</td>
</tr>
=20
</table>
</td>
</tr>
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</div>

</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"00dfcf55-1=
c9f-4587-8295-8fb5d3412a75">
<div>
<table data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">The Ad Council R=
esearch Institute recently launched a new report and toolkit addressing the=
growing issue of chronic student absenteeism in U.S. schools. Since the CO=
VID-19 pandemic, one out of four students are chronically absent from schoo=
l. With funding from the Overdeck Family Foundation and key insights from A=
ttendance Works, this mixed-methods research study was designed to understa=
nd the best messaging to encourage parents to prioritize consistent in-pers=
on attendance to support their child=E2=80=99s development and long-term su=
ccess. </span><a style=3D"color:#1b78a0;text-decoration:underline" href=3D"=
[link removed]
YyNTQxMDI1Njk3S0&b=3D0&j=3DMjc0MzgxNTc5NgS2&mt=3D1&rt=3D0" name=3D"ChronicA=
bsenteeism_Toolkit" data-key=3D"ccf0604a-076b-4cab-bee8-bb25c165c70d:15a2f=
cf4-87fd-4a98-9002-fb9cd6ccce26" target=3D"_blank" rel=3D"noopener noreferr=
er noopener noreferrer noopener noreferrer noopener noreferrer noopener nor=
eferrer noopener noreferrer noopener noreferrer"><span style=3D"font-family=
:'roboto' , sans-serif;font-size:16px"><u>Download the full report and tool=
kit for more</u></span></a><span style=3D"font-family:'roboto' , sans-serif=
;font-size:16px">!</span></p></div>
</td>
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"00dfcf55-1=
c9f-4587-8295-8fb5d3412a75">
<div>
<table data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"00dfcf55-1=
c9f-4587-8295-8fb5d3412a75">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" style=3D"width:100%;border-spac=
ing:0 !important;box-sizing:border-box;">
=20
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0 !important;box-sizing:b=
order-box;">
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<tr>
<td align=3D"center"> =
<a name=3D"HighSchoolEqui_IMG2" href=3D"[link removed]
tials1.com/ctt?ms=3DMzU2MzkwMDcS1&kn=3D15&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3D=
Mjc0MzgxNTc5NgS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/f7c635b9-efae-49e=
f-9ce9-d942c614afbd.jpg" alt=3D"New Creative Inspires Adults to Finish Thei=
r Diploma" border=3D"0" style=3D"width:100%;display:block;max-width:100% !=
important;" width=3D"640"/>
</a>
</td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"00dfcf55-1=
c9f-4587-8295-8fb5d3412a75">
<div>
<table data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
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<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>New Creative Inspires Adults to Finish Their Diploma</stro=
ng></h1></div>
</td>
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</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"00dfcf55-1=
c9f-4587-8295-8fb5d3412a75">
<div>
<table data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">We=E2=80=99re pr=
oud to partner with the Dollar General Literacy Foundation to support the 3=
0 million adults in the U.S. without a high school diploma. The latest crea=
tive from our "Finish Your Diploma" campaign encourages adults to take the =
first step toward earning their high school equivalency. Developed pro bono=
by creative agency Mofilm, this powerful campaign shares inspiring, real-l=
ife stories of individuals whose lives have been transformed through educat=
ion=E2=80=94highlighting the free resources available to help adults succee=
d. Hear their stories and </span><a style=3D"color:#1b78a0;text-decoration:=
underline" href=3D"[link removed]
MDcS1&kn=3D6&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjc0MzgxNTc5NgS2&mt=3D1&rt=3D=
0" name=3D"HighSchoolEqui_IMG" data-key=3D"3b1149ec-738b-421a-a3b1-fc62f9d=
2f838:76f5a583-63ff-47cc-96bf-eca26cb2fef7" target=3D"_blank" rel=3D"noopen=
er noreferrer noopener noreferrer noopener noreferrer noopener noreferrer n=
oopener noreferrer noopener noreferrer noopener noreferrer noopener norefer=
rer noopener noreferrer noopener noreferrer noopener noreferrer noopener no=
referrer noopener noreferrer"><span style=3D"font-family:'roboto' , sans-se=
rif;font-size:16px">watch the inspiring new creative</span></a><span style=
=3D"font-family:'roboto' , sans-serif;font-size:16px">!</span></p></div>
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"00dfcf55-1=
c9f-4587-8295-8fb5d3412a75">
<div>
<table data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"00dfcf55-1=
c9f-4587-8295-8fb5d3412a75">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" style=3D"width:100%;border-spac=
ing:0 !important;box-sizing:border-box;">
=20
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0 !important;box-sizing:b=
order-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"VeteransCrisisPrevention_IMG" href=3D"[link removed]
spopessentials1.com/ctt?ms=3DMzU2MzkwMDcS1&kn=3D5&r=3DNDYyNTQxMDI1Njk3S0&b=
=3D0&j=3DMjc0MzgxNTc5NgS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/561e6080-54f0-4c2=
c-9ab7-3f3344ac7884.jpg" alt=3D"New Creative Inspires Adults to Finish Thei=
r Diploma" border=3D"0" style=3D"width:100%;display:block;max-width:100% !=
important;" width=3D"640"/>
</a>
</td>
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"00dfcf55-1=
c9f-4587-8295-8fb5d3412a75">
<div>
<table data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
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<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>Redefining Bravery: New Work Encourages Veterans to Reach =
Out</strong></h1></div>
</td>
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</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
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<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
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<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"00dfcf55-1=
c9f-4587-8295-8fb5d3412a75">
<div>
<table data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">This Suicide Pre=
vention Month, we=E2=80=99re proud to partner with the U.S. Department of V=
eterans Affairs to launch two powerful new pieces of creative content from =
our =E2=80=9CDon=E2=80=99t Wait. Reach Out.=E2=80=9D campaign. Created pro =
bono by GSD&amp;M, both spots underscore the same vital message: seeking he=
lp is an act of bravery, and Veterans don=E2=80=99t have to face challenges=
alone. "The Bravest Thing" highlights how loved ones see asking for help a=
s a courageous step, while "Five More Minutes" features Grammy-nominated hu=
sband and wife duo The War and Treaty sharing their personal journey of sup=
port and healing. Get inspired and </span><a style=3D"color:#1b78a0;text-de=
coration:underline" href=3D"[link removed]
=3DMzU2MzkwMDcS1&kn=3D27&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjc0MzgxNTc5NgS2&=
mt=3D1&rt=3D0" name=3D"VeteransCrisisPrevention_Creative" data-key=3D"7eed=
1202-add3-4d65-b685-e4d0775baa11:e2a31664-3227-4803-8687-dd88083ccf1d" targ=
et=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer"><span style=3D"font-family:'=
roboto' , sans-serif;font-size:16px"><u>check out the new work today</u></s=
pan></a><span style=3D"font-family:'roboto' , sans-serif;font-size:16px">!<=
/span></p></div>
</td>
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"00dfcf55-1=
c9f-4587-8295-8fb5d3412a75">
<div>
<table data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"00dfcf55-1=
c9f-4587-8295-8fb5d3412a75">
<div>
<table data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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--[if (gte mso 9)]><br /><![endif]--></td>
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"00dfcf55-1=
c9f-4587-8295-8fb5d3412a75">
<div>
<table data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:5px;padding-left:30px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 120%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1.2;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>Roundup:</strong></span></h1></div>
</td>
</tr>
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</table>
</td>
</tr>
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</table>
</td>
</tr>
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</div>

</div>
</td>
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=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"00dfcf55-1=
c9f-4587-8295-8fb5d3412a75">
<div>
<table data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:5px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><ul><li>I=
n partnership with Canva, we=E2=80=99re teaming up with Health Action Allia=
nce for their Mental Health Equity at Work Summit on World Mental Health Da=
y on October 10, a meaningful opportunity to explore mental health in the w=
orkplace=E2=80=94<a style=3D"color:#1b78a0;text-decoration:underline" href=
=3D"[link removed]
=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjc0MzgxNTc5NgS2&mt=3D1&rt=3D0" name=3D"Wor=
ldMentalHealthCanva" data-key=3D"1b6b72d3-de76-4549-8551-c85b82bb2bd3:5e43=
b614-a9b5-4d50-9ad3-1e7286b12117" target=3D"_blank" rel=3D"noopener norefer=
rer noopener noreferrer noopener noreferrer noopener noreferrer noopener no=
referrer noopener noreferrer"><u>register today to learn more</u></a>!</li>=
<li>We recently premiered <a style=3D"color:#1b78a0;text-decoration:underli=
ne" href=3D"[link removed]
n=3D25&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjc0MzgxNTc5NgS2&mt=3D1&rt=3D0" nam=
e=3D"Vote24Campaign" data-key=3D"69e9fa1c-5672-44aa-88a9-d473d9f70aa9:3960=
be49-a975-4b46-b606-e463df7828cc" target=3D"_blank" rel=3D"noopener norefer=
rer noopener noreferrer noopener noreferrer noopener noreferrer noopener no=
referrer noopener noreferrer"><u>new work from our Vote '24 campaign</u></a=
> with Paramount at the <i>MTV Video Music Awards</i>. Learn more about our=
voting effort and make sure you're registered to vote today!</li><li>In ca=
se you missed it, <a style=3D"color:#1b78a0;text-decoration:underline" href=
=3D"[link removed]
=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjc0MzgxNTc5NgS2&mt=3D1&rt=3D0" name=3D"Fox=
Friends" data-key=3D"0718fe49-afa2-4692-a21b-78ec7a2584e6:2472e583-4099-43=
05-87e1-3c92c3b7fd3a" target=3D"_blank" rel=3D"noopener noreferrer noopener=
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noo=
pener noreferrer"><u>The War and Treaty sat down with Fox &amp; Friends</u>=
</a> to share their mental health journey and highlight how our =E2=80=9CDo=
n=E2=80=99t Wait. Reach Out.=E2=80=9D campaign empowers Veterans to seek he=
lp.</li></ul></div>
</td>
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</td>
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=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px;padding-bottom:0px; =
background-color:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px;padding-bottom:0px; =
background-color:#ebebeb;" data-content-item-id=3D"00dfcf55-1c9f-4587=
-8295-8fb5d3412a75">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"00dfcf55-1=
c9f-4587-8295-8fb5d3412a75">
<div>
<table data-content-item-id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:transparent;=
">
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<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:50px=
;padding-top:40px;padding-bottom:60px;padding-left:50px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:transparent;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"00dfcf55-1c9f-4587-8295-8fb5d3412a75" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:tra=
nsparent;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p styl=
e=3D"text-align:center"><span style=3D"color:#2a2f31;font-family:'roboto' ,=
sans-serif;font-size:14px">The Ad Council</span></p><p style=3D"text-align=
:center"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:14px">815 Second Avenue, 9th Floor</span></p><p style=3D"text-align:=
center"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;font=
-size:14px">New York, NY 10017</span><br><br>&nbsp;<a style=3D"color:#1b78a=
0;text-decoration:underline" href=3D"[link removed]
/ui/modules/display/optOut.jsp?&m=3D35639007&r=3DNDYyNTQxMDI1Njk3S0&j=3DMjc=
0MzgxNTc5NgS2&mt=3D1&rt=3D0" name=3D"OptOut" data-key=3D"4ca93115-8a30-47f=
8-9aa6-f98303c539f3:5cb7a3a9-17b7-4924-8ee0-15e00b50ca7f" target=3D"_blank"=
rel=3D"noopener noreferrer noopener noreferrer noopener noreferrer noopene=
r noreferrer noopener noreferrer noopener noreferrer noopener noreferrer no=
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opener noreferrer noopener noreferrer noopener noreferrer noopener noreferr=
er noopener noreferrer noopener noreferrer noopener noreferrer noopener nor=
eferrer noopener noreferrer noopener noreferrer noopener noreferrer noopene=
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opener noreferrer noopener noreferrer noopener noreferrer noopener noreferr=
er noopener noreferrer noopener noreferrer noopener noreferrer noopener nor=
eferrer noopener noreferrer noopener noreferrer noopener noreferrer noopene=
r noreferrer noopener noreferrer noopener noreferrer noopener noreferrer no=
opener noreferrer noopener noreferrer noopener noreferrer noopener noreferr=
er noopener noreferrer noopener noreferrer noopener noreferrer noopener nor=
eferrer noopener noreferrer noopener noreferrer noopener noreferrer noopene=
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opener noreferrer noopener noreferrer noopener noreferrer noopener noreferr=
er noopener noreferrer noopener noreferrer noopener noreferrer noopener nor=
eferrer noopener noreferrer noopener noreferrer noopener noreferrer noopene=
r noreferrer noopener noreferrer noopener noreferrer noopener noreferrer no=
opener noreferrer noopener noreferrer noopener noreferrer noopener noreferr=
er noopener noreferrer noopener noreferrer noopener noreferrer noopener nor=
eferrer noopener noreferrer noopener noreferrer noopener noreferrer noopene=
r noreferrer noopener noreferrer noopener noreferrer"><span style=3D"color:=
#055eab;font-size:12px"><u>O</u></span><span style=3D"color:rgb( 5 , 94 , 1=
71 );font-family:inherit;font-size:12px"><u>pt Out</u></span></a><span styl=
e=3D"color:#000000;font-size:12px"> &nbsp;</span><span style=3D"color:#2a2f=
31;font-size:12px"> |</span><span style=3D"color:#000000;font-size:12px"> &=
nbsp;</span><a style=3D"color:rgb( 223 , 141 , 7 );text-decoration:underlin=
e" href=3D"[link removed]
=3D11&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjc0MzgxNTc5NgS2&mt=3D1&rt=3D0" name=
=3D"Privacy" data-key=3D"ab1232dd-3916-4c56-8c33-ec49065220d5:d3730842-a80=
5-4607-86bd-67f9440af15f" target=3D"_blank" rel=3D"noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer"><span style=3D"color:#055eab;font-size:12px"><u>Priva=
cy Policy</u></span></a><span style=3D"color:#055eab;font-size:12px">&nbsp;=
</span><span style=3D"color:#2a2f31;font-size:12px"> |&nbsp;</span><span st=
yle=3D"color:#055eab;font-size:12px"> </span><a style=3D"color:rgb( 223 , 1=
41 , 7 );text-decoration:underline" href=3D"[link removed]
ls1.com/ctt?ms=3DMzU2MzkwMDcS1&kn=3D20&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjc=
0MzgxNTc5NgS2&mt=3D1&rt=3D0" name=3D"TermsOfUse" data-key=3D"31888298-9bc8=
-4f4d-b60a-72cc7897cad7:ee07caeb-e69b-4210-8bc7-166b13691a6a" target=3D"_bl=
ank" rel=3D"noopener noreferrer noopener noreferrer noopener noreferrer noo=
pener noreferrer noopener noreferrer noopener noreferrer noopener noreferre=
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ferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener=
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CREATE+CHANGE
SEPTEMBER 2024

It’s been a busy month of creative launches, all focused on addressing the most pressing issues impacting our country. From promoting safe gun storage in partnership with Brady to collaborating with the American Lung Association on youth vaping prevention, our new work is driving critical conversations around public health and safety. Next, the Ad Council Research Institute releases new research on chronic absenteeism in schools, offering guidance to help reduce student absences and support educational success. Plus, our voter registration effort with Paramount aired during the MTV Video Music Awards and so much more!

Stop the Threat: New Work Calls for Safe Gun Storage

In partnership with Brady, we are proud to share new creative from our award-winning “End Family Fire” campaign, designed to raise awareness among new gun owners about the life-saving importance of securely storing firearms. Firearms are now the number one killer of children and teens in the U.S., making secure storage critical to preventing gun-related injuries and deaths. Developed by advertising agency Pereira O'Dell, "The Threat" uses powerful visual storytelling to highlight the dangers of improperly stored firearms—explaining how guns intended to protect can quickly become threats when left accessible to children or others in the home. Watch the hard-hitting creative today!

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One in 10 Kids Vape, and Our New Creative Highlights this National Issue

With one in 10 kids and teens vaping, youth vaping has become a growing public health issue in the U.S. In partnership with the American Lung Association, we’ve launched new creative to help parents of kids aged 10 to 14 understand that they are the best person to talk to their children about the dangers of vaping. Our new work, "You’re the Best Person," developed pro bono by Hill Holliday, uses humor and nostalgia to encourage parents to start these important conversations. Check out the creative today!

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New Research Addresses Chronic Absenteeism in Schools

The Ad Council Research Institute recently launched a new report and toolkit addressing the growing issue of chronic student absenteeism in U.S. schools. Since the COVID-19 pandemic, one out of four students are chronically absent from school. With funding from the Overdeck Family Foundation and key insights from Attendance Works, this mixed-methods research study was designed to understand the best messaging to encourage parents to prioritize consistent in-person attendance to support their child’s development and long-term success. Download the full report and toolkit for more!

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New Creative Inspires Adults to Finish Their Diploma

We’re proud to partner with the Dollar General Literacy Foundation to support the 30 million adults in the U.S. without a high school diploma. The latest creative from our "Finish Your Diploma" campaign encourages adults to take the first step toward earning their high school equivalency. Developed pro bono by creative agency Mofilm, this powerful campaign shares inspiring, real-life stories of individuals whose lives have been transformed through education—highlighting the free resources available to help adults succeed. Hear their stories and watch the inspiring new creative!

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Redefining Bravery: New Work Encourages Veterans to Reach Out

This Suicide Prevention Month, we’re proud to partner with the U.S. Department of Veterans Affairs to launch two powerful new pieces of creative content from our “Don’t Wait. Reach Out.” campaign. Created pro bono by GSD&M, both spots underscore the same vital message: seeking help is an act of bravery, and Veterans don’t have to face challenges alone. "The Bravest Thing" highlights how loved ones see asking for help as a courageous step, while "Five More Minutes" features Grammy-nominated husband and wife duo The War and Treaty sharing their personal journey of support and healing. Get inspired and check out the creative today!

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Roundup:

- In partnership with Canva, we’re teaming up with Health Action Alliance for their Mental Health Equity at Work Summit on World Mental Health Day on October 10, a meaningful opportunity to explore mental health in the workplace—register today to learn more!

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- We recently premiered new work from our Vote '24 campaign with Paramount at the MTV Video Music Awards. Learn more about our voting effort and make sure you're registered to vote today!

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- In case you missed it, The War and Treaty sat down with Fox & Friends to share their mental health journey and highlight how our “Don’t Wait. Reach Out.” campaign empowers Veterans to seek help.

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