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It’s been a busy month of creative launches, all focused on addressing the most pressing issues impacting our country. From promoting safe gun storage in partnership with Brady to collaborating with the American Lung Association on youth vaping prevention, our new work is driving critical conversations around public health and safety. Next, the Ad Council Research Institute releases new research on chronic absenteeism in schools, offering guidance to help reduce student absences and support educational success. Plus, our voter registration effort with Paramount aired during the MTV Video Music Awards and so much more! |
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Stop the Threat: New Work Calls for Safe Gun Storage
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In partnership with Brady, we are proud to share new creative from our award-winning “End Family Fire” campaign, designed to raise awareness among new gun owners about the life-saving importance of securely storing firearms. Firearms are now the number one killer of children and teens in the U.S., making secure storage critical to preventing gun-related injuries and deaths. Developed by advertising agency Pereira O'Dell, "The Threat" uses powerful visual storytelling to highlight the dangers of improperly stored firearms—explaining how guns intended to protect can quickly become threats when left accessible to children or others in the home. Watch the hard-hitting creative today! |
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One in 10 Kids Vape, and Our New Creative Highlights this National Issue
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With one in 10 kids and teens vaping, youth vaping has become a growing public health issue in the U.S. In partnership with the American Lung Association, we’ve launched new creative to help parents of kids aged 10 to 14 understand that they are the best person to talk to their children about the dangers of vaping. Our new work, "You’re the Best Person," developed pro bono by Hill Holliday, uses humor and nostalgia to encourage parents to start these important conversations. Check out the creative! |
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New Research Addresses Chronic Absenteeism in Schools
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The Ad Council Research Institute recently launched a new report and toolkit addressing the growing issue of chronic student absenteeism in U.S. schools. Since the COVID-19 pandemic, one out of four students are chronically absent from school. With funding from the Overdeck Family Foundation and key insights from Attendance Works, this mixed-methods research study was designed to understand the best messaging to encourage parents to prioritize consistent in-person attendance to support their child’s development and long-term success. Download the full report and toolkit for more! |
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New Creative Inspires Adults to Finish Their Diploma
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We’re proud to partner with the Dollar General Literacy Foundation to support the 30 million adults in the U.S. without a high school diploma. The latest creative from our "Finish Your Diploma" campaign encourages adults to take the first step toward earning their high school equivalency. Developed pro bono by creative agency Mofilm, this powerful campaign shares inspiring, real-life stories of individuals whose lives have been transformed through education—highlighting the free resources available to help adults succeed. Hear their stories and watch the inspiring new creative! |
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Redefining Bravery: New Work Encourages Veterans to Reach Out
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