From Kristen Hare | Poynter <[email protected]>
Subject What we’ve learned about AI
Date September 18, 2024 12:34 PM
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A few months ago, a group of very smart people gathered at Poynter for a summit on artificial intelligence. I attended with the goal of doing some research for the four-week course ([link removed]) I’m launching in October. And I left feeling like I at least knew the right kinds of questions to be asking about AI, even if I for sure didn’t know all the answers.
You can get a sense for both of those things in our new report on that summit ([link removed]) . Here are the key takeaways from the report:
* There is significant anxiety and distrust among audiences regarding AI in journalism, exacerbated by concerns over job security and the motives behind AI use​.
* Audiences largely want to be told when AI is used in news production.
* There is a need for clear, specific disclosures about how AI is used in news production to avoid label fatigue and maintain audience trust.
* Data privacy is a significantly overlooked concern in the deployment of newsroom AI tools and should be addressed.
* Newsrooms are encouraged to experiment with AI to discover new capabilities and integrate these tools thoughtfully into their workflows.
* Continuous audience feedback and involvement in the AI development process are essential to creating relevant and trustworthy news products​.
* News organizations should invest in AI literacy initiatives to help both journalists and the public understand AI’s capabilities and limitations, fostering a more informed and collaborative environment.

There’s a lot to dig into, including the findings of a focus group. You can check out the full report here ([link removed]) .
While you’re here:
* The Center for Community News has a number of fall events ([link removed]) , including covering elections and how to build successful news-academic partnerships.
* If the concept of the career ladder isn’t working for you, and in this industry it might not be, check out Bridget Thoreson’s Career River framework in a webinar ([link removed]) on navigating roles for journalists. It takes place at 2 p.m. Eastern on Oct. 17.
* In the final session of Beat Academy 2024, experts from KFF and KFF Health News will dig into the health care policies of our two presidential candidates. You can enroll for $18 with code 24healthBA18 ([link removed]) . It takes place Sept. 26.
* Susan Smith Richardson has joined The Pivot Fund ([link removed]) as managing director. Smith Richardson previously worked as the managing editor of Guardian US and CEO of the Center for Public Integrity.
* And there are a few seats left in Level Up: AI for Journalists ([link removed]) , which starts Oct. 1.

That’s it for me. Thanks for reading!

Kristen
Kristen Hare
Faculty
The Poynter Institute
@kristenhare ([link removed])

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