A few months ago, a group of very smart people gathered at Poynter for a summit on artificial intelligence. I attended with the goal of doing some research for the four-week course I’m launching in October. And I left feeling like I at least knew the right kinds of questions to be asking about AI, even if I for sure didn’t know all the answers.  
 
You can get a sense for both of those things in our new report on that summit. Here are the key takeaways from the report:  
	- 
	
There is significant anxiety and distrust among audiences regarding AI in journalism, exacerbated by concerns over job security and the motives behind AI use. 
	 
	- 
	
Audiences largely want to be told when AI is used in news production. 
	 
	- 
	
There is a need for clear, specific disclosures about how AI is used in news production to avoid label fatigue and maintain audience trust. 
	 
	- 
	
Data privacy is a significantly overlooked concern in the deployment of newsroom AI tools and should be addressed. 
	 
	- 
	
Newsrooms are encouraged to experiment with AI to discover new capabilities and integrate these tools thoughtfully into their workflows. 
	 
	- 
	
Continuous audience feedback and involvement in the AI development process are essential to creating relevant and trustworthy news products. 
	 
	- 
	
News organizations should invest in AI literacy initiatives to help both journalists and the public understand AI’s capabilities and limitations, fostering a more informed and collaborative environment. 
	 
 
There’s a lot to dig into, including the findings of a focus group. You can check out the full report here.  
 
While you’re here: 
That’s it for me. Thanks for reading! 
Kristen 
 |