Friend, 

We almost hate to say it…

Who are we kidding? We totally love it. Trump’s campaign is a total train wreck. Demoting Chris and Susie for Corey Lewandowski has gone… exactly how we said it would. 

More anger. More rage-posting. More calling in to Fox News to rant. More JD attempting to be normal and failing miserably. Watch the donut shop video. Just watch it.

More… illegal photo ops taking advantage of fallen soldiers (OK, we didn’t have that on our bingo card). 

And less... winning?

Seriously. Point us to one thing Team Trump has done in the past couple weeks that has people saying, “oh, what a brilliant strategy.” We’ll wait. It’s because it doesn’t exist.

Our team at The Lincoln Project has won (and lost) enough presidential campaigns over the last 40 years that we tend to know when something’s a good idea. Trump on Twitter in 2016? Really smart. Trump on Twitter in 2024? Not so much.

Great presidential campaigns understand their candidates’ strengths, and yes, their weaknesses. Raging Trump is a weakness. Everything about JD is a weakness. How do they not see it? (They probably do and they’re just happy to cash their checks…)

Look across at the Kamala Harris campaign and they keep hitting. Picking maybe the nicest dad in America who happens to be a veteran football coach as VP. And when you contrast that with whatever JD Vance is… yeah, they’re crushing him.

And now CNN has him surrendering his lead in the last swing state he was winning (Nevada).

That said: this thing’s gonna be really close either way. Despite all the buffoonery on Team Trump and all the energy around Team Democracy, Trump could still win. This isn’t to scare you. It’s the truth.

Joe Biden won by roughly 70,000 votes in three swing states in 2020. Every swing state right now is well within the margin of error. Trump will get around 45-47% of the vote. It could be enough. That’s why every vote and every attempt to reach out to a voter matters.

A good campaign matters. Getting out there matters. Connecting with voters matters. Trump is doing none of those things. He is in hiding. But just remember that unless we do everything we possibly can, he could still win.

Let’s not let that happen >> <[link removed]>

<[link removed]>DON'T LET UP ON TRUMP <[link removed]>

-The Lincoln Project



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