From Harris for President (via MoveOn) <[email protected]>
Subject Kamala Harris's biggest challenge
Date August 24, 2024 4:12 PM
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Dear MoveOn member,

The Democratic National Convention is over, and now we have to do
something not attempted in modern politics before:

Introduce Vice President Kamala Harris to the public and convince them to
vote for her in just 70 days.

Don't forget, John, the 2020 presidential election kicked off
nearly two years before Election Day, giving us plenty of time to get to
know the candidates and solidify Joe Biden as our choice. Now, the
Democratic Party has just 11 weeks to do that work for Vice President
Harris.

The plain truth is they can't do it alone—there are just too many people
to reach with too much information in too short a time. The party will be
focused on telling Vice President Harris's story and making the case for
why she is the best candidate to lead the nation forward.

Meanwhile, MoveOn will be playing a critical role—reaching out to 1.5
million surge voters in critical swing states, leaning into our proven
election program to talk about the issues that we know matter most to
them. This election is going to come down to who works harder, and no one
works harder than MoveOn. We need you with us in this all-important
moment.



[ [link removed] ]It's go time, John. Please rush a $9 donation
to help MoveOn turn out Democratic-leaning voters in the seven
battleground states who do not consistently vote.



We are totally fired up after Vice President Harris's powerful speech on
Thursday night. Whether it was hearing her so plainly lay out how she will
fight for us and our rights or how she has taken on bullies like Donald
Trump before and won, we are full of optimism for America's future.

This election is far from over, however.

The race is basically deadlocked.^1 And Robert F. Kennedy Jr. dropped out
of the race yesterday, throwing his support behind Trump.^2 Even the small
percentages of voters he was drawing are enough to swing many of the
battleground states.

And then there are the voters in swing states who still don't believe
Trump would sign a national abortion ban, despite what he has told
supporters and what is written in his own playbook, Project 2025.^3

More worrisome, Trump still leads Vice President Harris in who voters
think will better handle the economy, the top issue for many voters after
abortion.^4



[ [link removed] ]If voters don't understand how Vice President Harris will truly make a
difference in the issues they care about, they may just stay home on
Election Day. We can't let that happen. Will you donate $9
today?



The Democratic Party will continue to tell the public about Vice President
Harris, her incredible story, and her record.

But when it comes to issues like abortion and the economy, we know from
extensive research that voters don't want to hear from the party—they want
to hear from their trusted friends and family.

MoveOn has pioneered a way to make that happen: vote tripling. Vote
tripling is based on relational organizing—the idea that people are much
more likely to listen to their friends and social networks than to
anonymous outreach efforts. Relational organizing has been proven to be
the absolute best way, by orders of magnitude, to not only inform people
but turn them into likely voters who will show up on Election Day.^5

MoveOn has taken relational organizing and super-powered it by providing
an easy way to reach out to friends and family, talk to them about the
issues they care about the most, and help them make a plan to get to the
polls. Not only did MoveOn's vote tripling result in 50,000 unlikely
voters casting a ballot in 2020 in key states and districts, it's been
proven to be as much as five times more effective than other methods. (In
other words, if you give $9 to us, it's worth five times
more!)

So here's the plan: Our analytics team has identified 1.5 million surge
voters in battleground states and districts who might not go to the polls.
We've been reaching out to these voters through postcards from volunteers,
targeted ads, on the phone, at the door, and more, about Trump's fascist
plans, Project 2025, and the hope and promise of a better future with
Harris as president. Soon, we will kick off vote tripling and get them to
the polls!



[ [link removed] ]But we're still raising the money to be able to fully execute our plan.
So with just weeks left, will you "do something," as Michelle Obama
implored us all, and rush a $9 donation to help MoveOn turn
out voters in battleground states?



Thanks for all you do.

–Mohammad, Soraya, Cheryl, Nakia, and the rest of the team

Sources:

1. "Latest Polls," FiveThirtyEight, August 23, 2024
[link removed]

2. "RFK Jr. Drops Out and Endorses Trump, Leaving Politicos Confused and
Supporters Upset," U.S. News & World Report, August 23, 2024
[link removed]

3. "Two Years Since Dobbs, Voters Are Concerned About New Abortion
Restrictions and Support Expanding Access," Data for Progress, June 20,
2024
[link removed]

4. "Harris leads Trump overall but not on handling of the economy: POLL,"
ABC News, August 18, 2024
[link removed]

5. "How Much Do Campaign Ads Matter?" Kellogg Insight, November 1, 2021
[link removed]


Want to support MoveOn? The MAGA right is declaring war, and Project 2025
is their battle plan. Project 2025 threatens our rights, attacks
communities of color, hurts middle- and working-class families, and
undermines our democracy. But we will not back down or let Trump steamroll
our nation.

Will you donate to power MoveOn's election plan, stop Trump, and ensure
Project 2025 is never enacted? 



[ [link removed] ]Yes, I'll chip in.





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