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CREATE+CHANGE
JULY 2024 =20

As we close out another fiscal year of progress and innovation, we are exci=
ted to welcome social impact leader Tara Walpert Levy, vice president of Yo=
uTube Americas, as the new chair of our board of directors. We also announc=
ed our 70th Annual Public Service Award Dinner honoree: Bob Iger, CEO of th=
e Walt Disney Company. And on the blog, our chief equity officer talks with=
trusted DEI experts about managing a multigenerational workforce. We have =
an exciting year ahead=E2=80=93you won=E2=80=99t want to miss what=E2=80=99=
s next!
=
=20
Meet Our New Board Chair: Tara Walpert Levy

We are excited to announce Tara Walpert Levy, vice president of YouTube Ame=
ricas, is the new Chair of the Ad Council=E2=80=99s Board of Directors. As =
a respected leader in the marketing and media industries for nearly 30 year=
s, Tara is committed to giving back=E2=80=94advocating for improved diversi=
ty and inclusion practices, and driving impactful initiatives that have sha=
ped our industry. We look forward to all that we will accomplish under Tara=
=E2=80=99s leadership! Get to know our new board chair today!

[link removed]
DYyNTQxMDI1Njk3S0&b=3D2&j=3DMjcwNDAyMTAwNwS2&mt=3D1&rt=3D0! =
=
=20
Disney CEO Bob Iger Will Be Honored at Our 70th Annual Dinner=20

Each year, the Ad Council brings together leaders from the media, marketing=
, advertising and technology industries for our largest fundraising event=
=E2=80=94the Annual Public Service Award Dinner. At this year=E2=80=99s din=
ner, held on December 5, we will honor Disney=E2=80=99s Bob Iger for his un=
wavering commitment to corporate citizenship and the wellbeing of children =
and families. Bob=E2=80=99s leadership has helped Disney to continue its tr=
adition of inclusive storytelling and social impact, providing joy and insp=
iration to communities worldwide. Learn more about our honoree!

[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjcwNDAyMTAwNwS2&mt=3D1&rt=3D0 =
=
=20
New Creative Urges Safe Storage for Hispanic Gun Owners

Gun ownership among Hispanic adults has increased by 33% since 2017, highli=
ghting a growing need for education and resources. We are proud to partner=
with Brady to launch the latest iteration of our award-winning =E2=80=9CEn=
d Family Fire=E2=80=9D campaign. Developed pro bono by Casanova//McCann, th=
e creative features Hispanic fathers and gun owners reading heartfelt lette=
rs from parents who lost children to gun-related tragedies, underscoring th=
e urgency of secure gun storage to protect families and communities. Watch =
the powerful creative now!

[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjcwNDAyMTAwNwS2&mt=3D1&rt=3D0=20

ACRI and Hearst Magazines Explore Consumer Attitudes on Mental Health in Ne=
w Study

The Ad Council Research Institute, in collaboration with Hearst Magazines, =
released a joint study designed to help marketers effectively communicate w=
ith audiences about mental health. Drawing insights from more than 4,000 co=
nsumers, the research emphasizes the importance of genuine and practical me=
ssaging from brands. Key takeaways for marketers include integrating mental=
health commitments into corporate values, as well as prioritizing preventi=
on-focused messaging. The full study was presented at the Mind Lab Summit,=
where industry leaders participated in in-depth conversations about market=
ers=E2=80=99 role in addressing mental health. Download the report to learn=
more.

[link removed]
DYyNTQxMDI1Njk3S0&b=3D2&j=3DMjcwNDAyMTAwNwS2&mt=3D1&rt=3D0 =
=
=20
New Campaign Highlights Firearm Safety in Illinois

In partnership with the Illinois Department of Public Health and Brady, we =
are excited to launch new work from "Pause to Heal." This vital campaign is=
designed to prevent firearm-related suicides and other shootings by raisin=
g awareness about Firearm Restraining Orders (FRO) in Illinois=E2=80=94lega=
l measures that can temporarily restrict firearm access for people experien=
cing a crisis. Developed by our creative partners at McKinney and Caviar, t=
he creative depicts a man showing signs of distress and a sister who steps =
in to implement an FRO to temporarily remove his access to a firearm=E2=80=
=94emphasizing the lifesaving and healing impact of community support. We h=
ope to replicate this approach in other states with similar laws to further=
enhance community safety. Watch the creative today!

[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjcwNDAyMTAwNwS2&mt=3D1&rt=3D0=20

Teens Create Powerful Creative for Nationwide Distracted Driving Competitio=
n

In our ongoing effort to reduce distracted driving, we are proud to congrat=
ulate the winners of our 13th annual Project Yellow Light scholarship compe=
tition. Students across the nation created TV, radio and billboard social i=
mpact ads to educate their friends and peers about the dangers of distracte=
d driving. Winning content was featured on a digital billboard in Times Squ=
are, in space donated by Clear Channel Outdoor. Thanks to our partners at E=
lephant Insurance, iHeartMedia, the National Highway Traffic Safety Adminis=
tration, National 4-H Council and PIX 11 for working with us to empower you=
ng voices and save lives on the road. Check out the winning creative!

[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjcwNDAyMTAwNwS2&mt=3D1&rt=3D0! =
=20

Roundup: =20

- On the blog, our chief equity officer interviews trusted DEI partners to =
discuss the evolving needs of a multigenerational workforce and strategies =
to create a more inclusive workplace.

[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjcwNDAyMTAwNwS2&mt=3D1&rt=3D0=20

- Also on the blog, our vice president of emerging media and technology sha=
res takeaways from her first time at Cannes Lions, where we had our biggest=
-ever presence with over 20 panels and activations addressing critical issu=
es facing our nation.

[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjcwNDAyMTAwNwS2&mt=3D1&rt=3D0=20

- This BIPOC Mental Health Month, revisit a Hue study on workplace inequiti=
es, featuring insights from founder Fahad Khawaja on how to build a more in=
clusive environment for BIPOC employees.

[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjcwNDAyMTAwNwS2&mt=3D1&rt=3D0=20



The Ad Council
815 Second Avenue, 9th Floor
New York, NY 10017

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<div id=3D"mktcloud-preheader" key=3D"preheader" style=3D"display:none;max-=
height:0px;overflow:hidden;"><p id=3D"mktcloud-preheader-text">Tara Walpert=
Levy drives our mission forward.</p><div style=3D"display:none;max-height:=
0px;overflow:hidden;">&#847; &#847; &#847; &#847; &#847; &#847; &#847; &#84=
7; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#=
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&#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#84=
7; &#847; &#847; &#847; &#847; &#847; &#847;</div></div>
<table class=3D"layout-table" key=3D"3" align=3D"center" style=3D"table-lay=
out:fixed;height:auto;width:100% !important;background-color:#ebebeb;" cell=
spacing=3D"0" cellpadding=3D"0">
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<col width=3D"105px" key=3D"6">
<col class=3D"align-center-column" key=3D"7">
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=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c">
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ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
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da-d0b1345a388c">
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=20
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=20
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</div>

</div>
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=20
=20
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t:100%;background-color:transparent;" data-content-item-id=3D"088396e7-fae4=
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=20
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=20
<tr>
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=20
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<td>
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pacing=3D"0" style=3D"width:100%;border-spacing:0 !important;padding-top:=
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=20
<tr>
<td align=3D"center"> =
<a name=3D"AC logo" href=3D"[link removed]
tt?ms=3DMzU1NTY2NTAS1&kn=3D14&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjcwNDAyMTAw=
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=20
</table>
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=20
</table>
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=20
</table>

</div>

</div>
</td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
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ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
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" data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c">
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:32=
0px;
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ae4-4a9a-adda-d0b1345a388c">
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=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:transparent;=
">
=20
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:10px=
;padding-top:50px;padding-bottom:10px;padding-left:10px;">
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]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #000000;background-=
color:transparent;line-height: 100%;" class=3D"kc7p0hb">
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<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #000000;background-color:tra=
nsparent;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p styl=
e=3D"text-align:center">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &n=
bsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; JULY 2024</p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
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=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
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<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
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lor:#ebebeb;">
<![endif]-->
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ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
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lor:#ebebeb;" data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c"=
>
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
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<div>
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=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
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<div>
<table data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" border=
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">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
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]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">As we close out =
another fiscal year of progress and innovation, we are excited to welcome s=
ocial impact leader Tara Walpert Levy, vice president of YouTube Americas, =
as the new chair of our board of directors. We also announced our 70th Annu=
al Public Service Award Dinner honoree: Bob Iger, CEO of the Walt Disney Co=
mpany. And on the blog, our chief equity officer talks with trusted DEI exp=
erts about managing a multigenerational workforce. We have an exciting year=
ahead=E2=80=93you won=E2=80=99t want to miss what=E2=80=99s next!</span></=
p></div>
</td>
</tr>
=20
</table>
</td>
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=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
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pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"088396e7-f=
ae4-4a9a-adda-d0b1345a388c">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=3D"width:100%;border-spac=
ing:0 !important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:transparent;=
">
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0 !important;box-sizing:b=
order-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"BoardChairTara_IMG" href=3D"[link removed]
ials1.com/ctt?ms=3DMzU1NTY2NTAS1&kn=3D33&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DM=
jcwNDAyMTAwNwS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/0b27bf42-1530-48e=
6-9da1-c65a0e872031.jpg" alt=3D"Meet Our New Board Chair: Tara Walpert Levy=
" border=3D"0" style=3D"width:100%;display:block;max-width:640px !importan=
t;" width=3D"640"/>
</a>
</td>
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</div>

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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"088396e7-f=
ae4-4a9a-adda-d0b1345a388c">
<div>
<table data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
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yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
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<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>Meet Our New Board Chair: Tara Walpert Levy&nbsp;</str=
ong></span></h1></div>
</td>
</tr>
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</table>
</td>
</tr>
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</table>
</td>
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</div>

</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"088396e7-f=
ae4-4a9a-adda-d0b1345a388c">
<div>
<table data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 140%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.4;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif">We are excited to announce Tara=
Walpert Levy, vice president of YouTube Americas, is the new Chair of the =
Ad Council=E2=80=99s Board of Directors. As a respected leader in the marke=
ting and media industries for nearly 30 years, Tara is committed to giving =
back=E2=80=94advocating for improved diversity and inclusion practices, and=
driving impactful initiatives that have shaped our industry. We look forwa=
rd to all that we will accomplish under Tara=E2=80=99s leadership. </span><=
a style=3D"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
il1.spopessentials1.com/ctt?ms=3DMzU1NTY2NTAS1&kn=3D10&r=3DNDYyNTQxMDI1Njk3=
S0&b=3D0&j=3DMjcwNDAyMTAwNwS2&mt=3D1&rt=3D0" name=3D"BoardChairTara" data-=
key=3D"bb640b4b-9e16-462b-aec8-562b1bc8bca0:429a914b-9a31-4a39-ab0a-a544bb8=
336f5" target=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noo=
pener noreferrer noopener noreferrer noopener noreferrer noopener noreferre=
r noopener noreferrer"><span style=3D"font-family:'roboto' , sans-serif"><u=
>Get to know our new board chair today</u></span></a><span style=3D"font-fa=
mily:'roboto' , sans-serif">!</span></p></div>
</td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"088396e7-f=
ae4-4a9a-adda-d0b1345a388c">
<div>
<table data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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--[if (gte mso 9)]><br /><![endif]--></td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"088396e7-f=
ae4-4a9a-adda-d0b1345a388c">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=3D"width:100%;border-spac=
ing:0 !important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0 !important;box-sizing:b=
order-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"BobIger_IMG" href=3D"[link removed]
om/ctt?ms=3DMzU1NTY2NTAS1&kn=3D1&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjcwNDAyM=
TAwNwS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/5adc9f92-dd98-46f=
0-90fa-21ad3929404b.jpg" alt=3D"Disney CEO Bob Iger Will Be Honored at Our =
70th Annual Dinner " border=3D"0" style=3D"width:100%;display:block;max-wi=
dth:640px !important;" width=3D"640"/>
</a>
</td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"088396e7-f=
ae4-4a9a-adda-d0b1345a388c">
<div>
<table data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>Disney CEO Bob Iger Will Be Honored at Our 70th Annual Din=
ner&nbsp;</strong></h1></div>
</td>
</tr>
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</table>
</td>
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</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"088396e7-f=
ae4-4a9a-adda-d0b1345a388c">
<div>
<table data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 140%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.4;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p>Each y=
ear, the Ad Council brings together leaders from the media, marketing, adve=
rtising and technology industries for our largest fundraising event=E2=80=
=94the Annual Public Service Award Dinner. At this year=E2=80=99s dinner, h=
eld on December 5, we will honor Disney=E2=80=99s Bob Iger for his unwaveri=
ng commitment to corporate citizenship and the wellbeing of children and fa=
milies. Bob=E2=80=99s leadership has helped Disney to continue its traditio=
n of inclusive storytelling and social impact, providing joy and inspiratio=
n to communities worldwide. <a style=3D"color:#1b78a0;text-decoration:under=
line" href=3D"[link removed]
&kn=3D6&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjcwNDAyMTAwNwS2&mt=3D1&rt=3D0" na=
me=3D"BobIger" data-key=3D"161457b6-d259-4ec5-a3cc-357919e73293:74606f53-1=
8e1-4f38-9a3e-a0070c7eea19" target=3D"_blank" rel=3D"noopener noreferrer no=
opener noreferrer noopener noreferrer noopener noreferrer noopener noreferr=
er noopener noreferrer noopener noreferrer noopener noreferrer noopener nor=
eferrer noopener noreferrer">Learn more about our honoree</a>!</p></div>
</td>
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</td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"088396e7-f=
ae4-4a9a-adda-d0b1345a388c">
<div>
<table data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
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</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"088396e7-f=
ae4-4a9a-adda-d0b1345a388c">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=3D"width:100%;border-spac=
ing:0 !important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0 !important;box-sizing:b=
order-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"HispanicGunOwners_IMG" href=3D"[link removed]
entials1.com/ctt?ms=3DMzU1NTY2NTAS1&kn=3D23&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=
=3DMjcwNDAyMTAwNwS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/d34d955d-c31a-4d4=
6-b7c5-296f5fee3d85.jpg" alt=3D"New Creative Urges Safe Storage for Hispani=
c Gun Owners" border=3D"0" style=3D"width:100%;display:block;max-width:640=
px !important;" width=3D"640"/>
</a>
</td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"088396e7-f=
ae4-4a9a-adda-d0b1345a388c">
<div>
<table data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
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<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>New Creative Urges Safe Storage for Hispanic Gun Owners&nb=
sp;</strong></h1></div>
</td>
</tr>
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</td>
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</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"088396e7-f=
ae4-4a9a-adda-d0b1345a388c">
<div>
<table data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
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<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">Gun ownership am=
ong Hispanic adults has increased by 33% since 2017, highlighting a growing=
need for education and resources. We are proud to partner with Brady to la=
unch the latest iteration of our award-winning =E2=80=9CEnd Family Fire=E2=
=80=9D campaign. Developed pro bono by Casanova//McCann, the creative featu=
res Hispanic fathers and gun owners reading heartfelt letters from parents =
who lost children to gun-related tragedies, underscoring the urgency of sec=
ure gun storage to protect families and communities. </span><a style=3D"col=
or:#1b78a0;text-decoration:underline" href=3D"[link removed]
ials1.com/ctt?ms=3DMzU1NTY2NTAS1&kn=3D25&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DM=
jcwNDAyMTAwNwS2&mt=3D1&rt=3D0" name=3D"HispanicGunOwner" data-key=3D"9c6bb=
79a-7049-4a0e-a56e-0ccd18651f55:2fc5f1c2-73d8-4fda-9a48-dfea968cb222" targe=
t=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noopener norefe=
rrer noopener noreferrer noopener noreferrer"><span style=3D"font-family:'r=
oboto' , sans-serif;font-size:16px"><u>Watch the powerful creative now</u><=
/span></a><span style=3D"font-family:'roboto' , sans-serif;font-size:16px">=
!</span></p></div>
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"088396e7-f=
ae4-4a9a-adda-d0b1345a388c">
<div>
<table data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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=3D"after"></td>
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t:100%;" data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c"=
>
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"088396e7-f=
ae4-4a9a-adda-d0b1345a388c">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=3D"width:100%;border-spac=
ing:0 !important;box-sizing:border-box;">
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:transparent;=
">
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<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0 !important;box-sizing:b=
order-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"GunViolenceReport_IMG" href=3D"[link removed]
entials1.com/ctt?ms=3DMzU1NTY2NTAS1&kn=3D13&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=
=3DMjcwNDAyMTAwNwS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/3ea62936-d711-414=
f-8c1a-ba184a717146.jpg" alt=3D"Americans Agree on the Importance of Reduci=
ng Gun Violence in New Report" border=3D"0" style=3D"width:100%;display:bl=
ock;max-width:640px !important;" width=3D"640"/>
</a>
</td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"088396e7-f=
ae4-4a9a-adda-d0b1345a388c">
<div>
<table data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
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<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>ACRI and Hearst Magazines Explore Consumer Attitudes on Me=
ntal Health in New Study</strong></h1></div>
</td>
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</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"088396e7-f=
ae4-4a9a-adda-d0b1345a388c">
<div>
<table data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
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<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">The Ad Council R=
esearch Institute, in collaboration with Hearst Magazines, released a joint=
study designed to help marketers effectively communicate with audiences ab=
out mental health. Drawing insights from more than 4,000 consumers, the res=
earch emphasizes the importance of genuine and practical messaging from bra=
nds. Key takeaways for marketers include integrating mental health commitme=
nts into corporate values, as well as prioritizing prevention-focused messa=
ging. The full study was presented at the Mind Lab Summit, where industry l=
eaders participated in in-depth conversations about marketers=E2=80=99 role=
in addressing mental health. </span><a style=3D"color:#1b78a0;text-decorat=
ion:underline" href=3D"[link removed]
NTY2NTAS1&kn=3D24&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjcwNDAyMTAwNwS2&mt=3D1&=
rt=3D0" name=3D"MentalHealthStudy" data-key=3D"82f5b045-6d45-4803-82aa-071=
5ba58cbf7:dcaab063-834e-4ada-b2cb-eca67189c473" target=3D"_blank" rel=3D"no=
opener noreferrer noopener noreferrer noopener noreferrer noopener noreferr=
er noopener noreferrer noopener noreferrer noopener noreferrer"><span style=
=3D"font-family:'roboto' , sans-serif;font-size:16px"><u>Download the repor=
t to learn more</u></span></a><span style=3D"font-family:'roboto' , sans-se=
rif;font-size:16px">.</span></p></div>
</td>
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"088396e7-f=
ae4-4a9a-adda-d0b1345a388c">
<div>
<table data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"088396e7-f=
ae4-4a9a-adda-d0b1345a388c">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=3D"width:100%;border-spac=
ing:0 !important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0 !important;box-sizing:b=
order-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"FirearmSafetyIllinois_IMG" href=3D"[link removed]
pessentials1.com/ctt?ms=3DMzU1NTY2NTAS1&kn=3D32&r=3DNDYyNTQxMDI1Njk3S0&b=3D=
0&j=3DMjcwNDAyMTAwNwS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/745af198-bd8a-450=
1-b02f-2e414f7e80db.jpg" alt=3D"New Campaign Highlights Firearm Safety in I=
llinois" border=3D"0" style=3D"width:100%;display:block;max-width:640px !i=
mportant;" width=3D"640"/>
</a>
</td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"088396e7-f=
ae4-4a9a-adda-d0b1345a388c">
<div>
<table data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
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<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>New Campaign Highlights Firearm Safety in Illinois</strong=
></h1></div>
</td>
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</td>
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</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"088396e7-f=
ae4-4a9a-adda-d0b1345a388c">
<div>
<table data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
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<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"color:black;font-family:'roboto' , sans-serif;font-size:16px">In p=
artnership with the Illinois Department of Public Health and Brady, we are =
excited to launch new work from "Pause to Heal." This vital campaign is des=
igned to prevent firearm-related suicides and other shootings by raising aw=
areness about Firearm Restraining Orders (FRO) in Illinois=E2=80=94legal me=
asures that can temporarily restrict firearm access for people experiencing=
a crisis. Developed by our creative partners at McKinney and Caviar, the c=
reative depicts a man showing signs of distress and a sister who steps in t=
o implement an FRO to temporarily remove his access to a firearm=E2=80=94em=
phasizing the lifesaving and healing impact of community support. We hope t=
o replicate this approach in other states with similar laws to further enha=
nce community safety. </span><a style=3D"color:#1b78a0;text-decoration:unde=
rline" href=3D"[link removed]
1&kn=3D8&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjcwNDAyMTAwNwS2&mt=3D1&rt=3D0" n=
ame=3D"FROIllinoisCreative" data-key=3D"ddaefdfa-76a1-425e-9413-77e704bd57=
a9:b2310220-0e5b-46f9-ac32-89a86878963d" target=3D"_blank" rel=3D"noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer"><span style=3D"color:#1b78a0;font=
-family:'roboto' , sans-serif;font-size:16px"><u>Watch the creative today</=
u></span></a><span style=3D"color:#000000;font-family:'roboto' , sans-serif=
;font-size:16px">!</span></p></div>
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ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"088396e7-f=
ae4-4a9a-adda-d0b1345a388c">
<div>
<table data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"088396e7-f=
ae4-4a9a-adda-d0b1345a388c">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=3D"width:100%;border-spac=
ing:0 !important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0 !important;box-sizing:b=
order-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"ProjectYellowLight_IMG" href=3D"[link removed]
sentials1.com/ctt?ms=3DMzU1NTY2NTAS1&kn=3D31&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=
=3DMjcwNDAyMTAwNwS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/6ea3b89a-d93a-483=
c-a978-90db1aaf281c.jpg" alt=3D"Teens Create Powerful Creative for Nationwi=
de Distracted Driving Competition" border=3D"0" style=3D"width:100%;displa=
y:block;max-width:640px !important;" width=3D"640"/>
</a>
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</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"088396e7-f=
ae4-4a9a-adda-d0b1345a388c">
<div>
<table data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
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<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>Teens Create Powerful Creative for Nationwide Distracted D=
riving Competition</strong></h1></div>
</td>
</tr>
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</table>
</td>
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</table>
</td>
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</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"088396e7-f=
ae4-4a9a-adda-d0b1345a388c">
<div>
<table data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">In our ongoing e=
ffort to reduce distracted driving, we are proud to congratulate the winner=
s of our 13th annual Project Yellow Light scholarship competition. Students=
across the nation created TV, radio and billboard social impact ads to edu=
cate their friends and peers about the dangers of distracted driving. Winni=
ng content was featured on a digital billboard in Times Square, in space do=
nated by Clear Channel Outdoor. Thanks to our partners at Elephant Insuranc=
e, iHeartMedia, the National Highway Traffic Safety Administration, Nationa=
l 4-H Council and PIX 11 for working with us to empower young voices and sa=
ve lives on the road. </span><a style=3D"color:#1b78a0;text-decoration:unde=
rline" href=3D"[link removed]
1&kn=3D11&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjcwNDAyMTAwNwS2&mt=3D1&rt=3D0" =
name=3D"ProjectYellowLight" data-key=3D"9617614b-2c9a-46e4-8bef-97246a77d3=
4b:145a3bc1-d9f5-4439-b640-9f661b1bd7a0" target=3D"_blank" rel=3D"noopener =
noreferrer noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer"><span style=3D"font-family:'robot=
o' , sans-serif;font-size:16px">Check out the winning creative</span></a><s=
pan style=3D"font-family:'roboto' , sans-serif;font-size:16px">!</span></p>=
</div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"088396e7-f=
ae4-4a9a-adda-d0b1345a388c">
<div>
<table data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
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</div>

</div>
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<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"088396e7-f=
ae4-4a9a-adda-d0b1345a388c">
<div>
<table data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:5px;padding-left:30px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 120%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1.2;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>Roundup:</strong></span></h1></div>
</td>
</tr>
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</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
</td>
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=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"088396e7-f=
ae4-4a9a-adda-d0b1345a388c">
<div>
<table data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:5px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><ul><li>O=
n the blog, our chief equity officer interviews trusted DEI partners to dis=
cuss the <a style=3D"color:#1b78a0;text-decoration:underline" href=3D"http:=
//links.mail1.spopessentials1.com/ctt?ms=3DMzU1NTY2NTAS1&kn=3D15&r=3DNDYyNT=
QxMDI1Njk3S0&b=3D0&j=3DMjcwNDAyMTAwNwS2&mt=3D1&rt=3D0" name=3D"RoundUp_mult=
igenerationalworkforce" data-key=3D"91b168a8-0dcf-4f52-8ead-4fcce9d90d04:7=
2247313-49fa-4762-8ec3-97635d32abcd" target=3D"_blank" rel=3D"noopener nore=
ferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener=
noreferrer"><u>evolving needs of a multigenerational workforce</u></a> and=
strategies to create a more inclusive workplace.</li><li>Also on the blog,=
our vice president of emerging media and technology shares <a style=3D"col=
or:#1b78a0;text-decoration:underline" href=3D"[link removed]
ials1.com/ctt?ms=3DMzU1NTY2NTAS1&kn=3D27&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DM=
jcwNDAyMTAwNwS2&mt=3D1&rt=3D0" name=3D"RoundUp_CannesLions" data-key=3D"4c=
cb137f-a8fe-47d7-8e5c-b194a348b1d3:d0ef2d99-1336-47e7-851f-b2fdce5961c1" ta=
rget=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noopener nor=
eferrer noopener noreferrer noopener noreferrer"><u>takeaways from her firs=
t time at Cannes Lions</u></a>, where we had our biggest-ever presence with=
over 20 panels and activations addressing critical issues facing our natio=
n.</li><li>This BIPOC Mental Health Month, revisit a Hue study on workplace=
inequities, featuring insights from founder Fahad Khawaja on <a style=3D"c=
olor:#1b78a0;text-decoration:underline" href=3D"[link removed]
ntials1.com/ctt?ms=3DMzU1NTY2NTAS1&kn=3D18&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=
=3DMjcwNDAyMTAwNwS2&mt=3D1&rt=3D0" name=3D"RoundUp_BIPOCEmployees" data-ke=
y=3D"c3ac05ac-e430-4a2b-bc95-cd0c1ad811e5:15a31ce4-56b6-445c-bb77-0c9eee25e=
6b4" target=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noope=
ner noreferrer noopener noreferrer noopener noreferrer"><u>how to build a m=
ore inclusive environment for BIPOC employees</u></a>.</li></ul></div>
</td>
</tr>
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</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px;padding-bottom:0px; =
background-color:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px;padding-bottom:0px; =
background-color:#ebebeb;" data-content-item-id=3D"088396e7-fae4-4a9a=
-adda-d0b1345a388c">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"088396e7-f=
ae4-4a9a-adda-d0b1345a388c">
<div>
<table data-content-item-id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0 !important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;=
">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0 !important;background-color:transparent;=
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<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0 !important;height:100%;">
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<tr>
<td style=3D"padding-right:50px=
;padding-top:40px;padding-bottom:60px;padding-left:50px;">
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]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:transparent;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"088396e7-fae4-4a9a-adda-d0b1345a388c" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:tra=
nsparent;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p styl=
e=3D"text-align:center"><span style=3D"color:#2a2f31;font-family:'roboto' ,=
sans-serif;font-size:14px">The Ad Council</span></p><p style=3D"text-align=
:center"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:14px">815 Second Avenue, 9th Floor</span></p><p style=3D"text-align:=
center"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;font=
-size:14px">New York, NY 10017</span><br><br>&nbsp;<a style=3D"color:#1b78a=
0;text-decoration:underline" href=3D"[link removed]
/ui/modules/display/optOut.jsp?&m=3D35556650&r=3DNDYyNTQxMDI1Njk3S0&j=3DMjc=
wNDAyMTAwNwS2&mt=3D1&rt=3D0" name=3D"OptOut" data-key=3D"4ca93115-8a30-47f=
8-9aa6-f98303c539f3:5cb7a3a9-17b7-4924-8ee0-15e00b50ca7f" target=3D"_blank"=
rel=3D"noopener noreferrer noopener noreferrer noopener noreferrer noopene=
r noreferrer noopener noreferrer noopener noreferrer noopener noreferrer no=
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CREATE+CHANGE
JULY 2024

As we close out another fiscal year of progress and innovation, we are excited to welcome social impact leader Tara Walpert Levy, vice president of YouTube Americas, as the new chair of our board of directors. We also announced our 70th Annual Public Service Award Dinner honoree: Bob Iger, CEO of the Walt Disney Company. And on the blog, our chief equity officer talks with trusted DEI experts about managing a multigenerational workforce. We have an exciting year ahead–you won’t want to miss what’s next!

Meet Our New Board Chair: Tara Walpert Levy

We are excited to announce Tara Walpert Levy, vice president of YouTube Americas, is the new Chair of the Ad Council’s Board of Directors. As a respected leader in the marketing and media industries for nearly 30 years, Tara is committed to giving back—advocating for improved diversity and inclusion practices, and driving impactful initiatives that have shaped our industry. We look forward to all that we will accomplish under Tara’s leadership! Get to know our new board chair today!

[link removed]!
Disney CEO Bob Iger Will Be Honored at Our 70th Annual Dinner

Each year, the Ad Council brings together leaders from the media, marketing, advertising and technology industries for our largest fundraising event—the Annual Public Service Award Dinner. At this year’s dinner, held on December 5, we will honor Disney’s Bob Iger for his unwavering commitment to corporate citizenship and the wellbeing of children and families. Bob’s leadership has helped Disney to continue its tradition of inclusive storytelling and social impact, providing joy and inspiration to communities worldwide. Learn more about our honoree!

[link removed]
New Creative Urges Safe Storage for Hispanic Gun Owners

Gun ownership among Hispanic adults has increased by 33% since 2017, highlighting a growing need for education and resources. We are proud to partner with Brady to launch the latest iteration of our award-winning “End Family Fire” campaign. Developed pro bono by Casanova//McCann, the creative features Hispanic fathers and gun owners reading heartfelt letters from parents who lost children to gun-related tragedies, underscoring the urgency of secure gun storage to protect families and communities. Watch the powerful creative now!

[link removed]

ACRI and Hearst Magazines Explore Consumer Attitudes on Mental Health in New Study

The Ad Council Research Institute, in collaboration with Hearst Magazines, released a joint study designed to help marketers effectively communicate with audiences about mental health. Drawing insights from more than 4,000 consumers, the research emphasizes the importance of genuine and practical messaging from brands. Key takeaways for marketers include integrating mental health commitments into corporate values, as well as prioritizing prevention-focused messaging. The full study was presented at the Mind Lab Summit, where industry leaders participated in in-depth conversations about marketers’ role in addressing mental health. Download the report to learn more.

[link removed]
New Campaign Highlights Firearm Safety in Illinois

In partnership with the Illinois Department of Public Health and Brady, we are excited to launch new work from "Pause to Heal." This vital campaign is designed to prevent firearm-related suicides and other shootings by raising awareness about Firearm Restraining Orders (FRO) in Illinois—legal measures that can temporarily restrict firearm access for people experiencing a crisis. Developed by our creative partners at McKinney and Caviar, the creative depicts a man showing signs of distress and a sister who steps in to implement an FRO to temporarily remove his access to a firearm—emphasizing the lifesaving and healing impact of community support. We hope to replicate this approach in other states with similar laws to further enhance community safety. Watch the creative today!

[link removed]

Teens Create Powerful Creative for Nationwide Distracted Driving Competition

In our ongoing effort to reduce distracted driving, we are proud to congratulate the winners of our 13th annual Project Yellow Light scholarship competition. Students across the nation created TV, radio and billboard social impact ads to educate their friends and peers about the dangers of distracted driving. Winning content was featured on a digital billboard in Times Square, in space donated by Clear Channel Outdoor. Thanks to our partners at Elephant Insurance, iHeartMedia, the National Highway Traffic Safety Administration, National 4-H Council and PIX 11 for working with us to empower young voices and save lives on the road. Check out the winning creative!

[link removed]!

Roundup:

- On the blog, our chief equity officer interviews trusted DEI partners to discuss the evolving needs of a multigenerational workforce and strategies to create a more inclusive workplace.

[link removed]

- Also on the blog, our vice president of emerging media and technology shares takeaways from her first time at Cannes Lions, where we had our biggest-ever presence with over 20 panels and activations addressing critical issues facing our nation.

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- This BIPOC Mental Health Month, revisit a Hue study on workplace inequities, featuring insights from founder Fahad Khawaja on how to build a more inclusive environment for BIPOC employees.

[link removed]



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