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As we close out another fiscal year of progress and innovation, we are excited to welcome social impact leader Tara Walpert Levy, vice president of YouTube Americas, as the new chair of our board of directors. We also announced our 70th Annual Public Service Award Dinner honoree: Bob Iger, CEO of the Walt Disney Company. And on the blog, our chief equity officer talks with trusted DEI experts about managing a multigenerational workforce. We have an exciting year ahead–you won’t want to miss what’s next! |
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Meet Our New Board Chair: Tara Walpert Levy
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We are excited to announce Tara Walpert Levy, vice president of YouTube Americas, is the new Chair of the Ad Council’s Board of Directors. As a respected leader in the marketing and media industries for nearly 30 years, Tara is committed to giving back—advocating for improved diversity and inclusion practices, and driving impactful initiatives that have shaped our industry. We look forward to all that we will accomplish under Tara’s leadership. Get to know our new board chair today! |
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Disney CEO Bob Iger Will Be Honored at Our 70th Annual Dinner
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Each year, the Ad Council brings together leaders from the media, marketing, advertising and technology industries for our largest fundraising event—the Annual Public Service Award Dinner. At this year’s dinner, held on December 5, we will honor Disney’s Bob Iger for his unwavering commitment to corporate citizenship and the wellbeing of children and families. Bob’s leadership has helped Disney to continue its tradition of inclusive storytelling and social impact, providing joy and inspiration to communities worldwide. Learn more about our honoree! |
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New Creative Urges Safe Storage for Hispanic Gun Owners
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Gun ownership among Hispanic adults has increased by 33% since 2017, highlighting a growing need for education and resources. We are proud to partner with Brady to launch the latest iteration of our award-winning “End Family Fire” campaign. Developed pro bono by Casanova//McCann, the creative features Hispanic fathers and gun owners reading heartfelt letters from parents who lost children to gun-related tragedies, underscoring the urgency of secure gun storage to protect families and communities. Watch the powerful creative now! |
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ACRI and Hearst Magazines Explore Consumer Attitudes on Mental Health in New Study
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The Ad Council Research Institute, in collaboration with Hearst Magazines, released a joint study designed to help marketers effectively communicate with audiences about mental health. Drawing insights from more than 4,000 consumers, the research emphasizes the importance of genuine and practical messaging from brands. Key takeaways for marketers include integrating mental health commitments into corporate values, as well as prioritizing prevention-focused messaging. The full study was presented at the Mind Lab Summit, where industry leaders participated in in-depth conversations about marketers’ role in addressing mental health. Download the report to learn more. |
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New Campaign Highlights Firearm Safety in Illinois
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In partnership with the Illinois Department of Public Health and Brady, we are excited to launch new work from "Pause to Heal." This vital campaign is designed to prevent firearm-related suicides and other shootings by raising awareness about Firearm Restraining Orders (FRO) in Illinois—legal measures that can temporarily restrict firearm access for people experiencing a crisis. Developed by our creative partners at McKinney and Caviar, the creative depicts a man showing signs of distress and a sister who steps in to implement an FRO to temporarily remove his access to a firearm—emphasizing the lifesaving and healing impact of community support. We hope to replicate this approach in other states with similar laws to further enhance community safety. Watch the creative today! |
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Teens Create Powerful Creative for Nationwide Distracted Driving Competition
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In our ongoing effort to reduce distracted driving, we are proud to congratulate the winners of our 13th annual Project Yellow Light scholarship competition. Students across the nation created TV, radio and billboard social impact ads to educate their friends and peers about the dangers of distracted driving. Winning content was featured on a digital billboard in Times Square, in space donated by Clear Channel Outdoor. Thanks to our partners at Elephant Insurance, iHeartMedia, the National Highway Traffic Safety Administration, National 4-H Council and PIX 11 for working with us to empower young voices and save lives on the road. Check out the winning creative! |
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