From Maxime Bernier <[email protected]>
Subject Do you think the PPC should use ads to spread its message?
Date July 21, 2024 8:12 PM
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John,

I’m often asked why the PPC doesn’t have commercials on TV and radio, or billboards on every street corner, or full-page ads on newspapers, in order to spread its message.

The answer is simple: A single ad campaign on each of these media platforms can cost hundreds of thousands of dollars.

Only ads on social media are cheaper, but of course you can’t reach people who aren’t on social media with them.

Last year, the People’s Party raised $1,6 million.

With this money, we paid our staff, office rent, events and travel, online and telecommunications services, bank fees, and a bunch of other stuff that is necessary to run a national party.

We also put some money aside for the next election campaign.

And we spent $400,000 for advertising during the three by-elections, especially in Portage-Lisgar where I ran.

Compare this to the Conservatives, who raised $35 million. They spent $8.5 million on advertising alone.

The Liberals, who raised $16 million.

The NDP, who raised $7 million.

John, we know the PPC has the best ideas. But unless more Canadians know about them, it’s not going to make much of a difference.

We need to become more competitive with the establishment parties.

We need more advertising everywhere, on social media and on all other platforms.

John, help us reach more Canadians with a $25 donation today that will help us prepare a more ambitious and effective ad campaign at the next election!

<[link removed]>Give $25 <[link removed]>

Thank you,
-Max

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