Friend,

I almost didn't send you this email. But we're just hours from
midnight, and I thought that you'd want to know that we haven't yet
reached our goal of 200 new monthly supporters. You're such an
important part of our community, and I'm hoping you'll demonstrate
your dedication to our fight and take your commitment to the next
level now. Will you join the Summer Supporter 12X Match Challenge
while you can make 12X the impact with your first monthly gift?

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When you do, you'll know that your
support is working year-round to advance Alzheimer's research and
provide care and support for people affected by this cruel disease.
Thank you for being someone I can count on now and in the future.

With hope and gratitude,
Michael Reich

Chief Marketing Officer

---------- Forwarded message
----------

From: Michael Reich, Alzheimer's
Association
Sent: Monday, June 24, 2024

To: You


Subject: Midnight deadline in this 12X
Match.

We're so close to our goal of 200
new monthly supporters.

Alzheimer's Association

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DONATE NOW

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Summer Supporter 12X Match
Challenge

You Can Make 12X the Impact. GIVE MONTHLY NOW

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LAST DAY to make 12X the
difference.

BECOME A MONTHLY SUPPORTER >>

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Dear Friend,

Our Summer Supporter 12X Match
Challenge ends at midnight tonight - and this is my last chance
to tell you how urgently we need your support.

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We're just shy of the 200 new
supporters we need to energize our efforts this Alzheimer's & Brain
Awareness Month. I'm personally asking you,
friend, to
please become a monthly supporter now while your first gift can be
matched 12X to advance research and provide care and support.

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Donate Now

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The Charles D. Berry Foundation has
pledged to match your first monthly gift 12X - up to $30,000
- if you become a monthly donor by midnight tonight. Their
generous gift will go towards local chapter programs, while your gift
will help advance critical research and help provide care and support.
I don't want you to miss this extraordinary opportunity to take a
powerful step in the fight to end Alzheimer's disease - and to
start that journey with 12X the impact by becoming our newest
supporter.

Every day, you'll be providing help and offering hope to those
affected by this heartbreaking disease while advancing research and
funding our visionary and impactful work toward ending Alzheimer's.
Each person who joins as a monthly supporter today is changing the
future of Alzheimer's one month at a time. Please don't wait another
minute to take your commitment to the next level, while your first
monthly gift can still be matched 12X.

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Donate Now

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The need for more support in the fight to end Alzheimer's has
never been more urgent. Overwhelmed loved ones and caregivers need
more robust resources and support. The Food and Drug Administration
has approved treatments that could meaningfully change the course of
the disease for people living with early Alzheimer's, but there are
barriers to accessing these treatments, like cost, coverage, logistics
and lack of knowledge. While these breakthrough treatments bring hope
for some, they are not the answer for everyone. So our work is far
from done. We will not rest until everyone living with dementia of any
kind - at any stage - can get the treatment, care and
support they need and deserve.

Every month, Alzheimer's threatens more of our friends and
families. This fight requires all our effort, every day - and
today, we need the steady support of monthly donors to continue
driving progress toward Alzheimer's prevention and treatment forward
and to help provide care and support.

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Our dedicated community of monthly donors is the backbone of
the Alzheimer's Association. Joining our community of monthly
supporters is easy. It's efficient. Most importantly, it's one of the
most impactful ways to support our mission to lead the way to end
Alzheimer's and all other dementia - by accelerating global
research, driving risk reduction and early detection, and maximizing
quality care and support. On top of all that, this may be your last
chance to make

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one gift go 12X as far when you join our community of monthly donors.
Please don't miss it.

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Make 12X the impact right now.

$10 can become $120.

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$20 can become $240.

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$40 can become $480.

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Match my gift 12X.

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We only have until midnight to reach
our goal, but I know we can get there with your help. We are so close
to this goal that will make an incredible difference in this critical
fight. Please don't let us fall short. Can I count on you to take your
commitment to the next level in a powerful new way by joining our
dedicated giving community of monthly supporters now?

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Donate Now

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Every month, the number of people
living with Alzheimer's increases. Every month, Alzheimer's threatens
more of our friends and families. But every month - with your
generous support - we make critical progress. Your first monthly
gift can still go 12X as far toward putting an end to this disease,
but time is running out. Thank you for deepening your support during
Alzheimer's & Brain Awareness Month.

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Gratefully,

Michael Reich
Chief Marketing Officer

Facebook

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Twitter

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P.S. Your impact can go so much
further when you make a monthly gift - in fact, for that first
month, it can go 12X further - but only until midnight tonight.
Please don't miss the chance to make 12X the impact with your first
monthly gift. Join as a monthly supporter today.

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Your donation will strengthen our efforts
to advance Alzheimer's care, support and research. From face-to-face
support to online education programs and promising global research
initiatives, your gift makes a difference in the lives of all those
affected by Alzheimer's and other dementias in your community and
across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225
N. Michigan Ave., Fl. 17, Chicago, IL 60601

© 2024 Alzheimer's
Association. All rights reserved.
800.272.3900 | alz.org

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