Friend,

I almost didn't send you this email. But we're just hours from midnight, and I thought that you'd want to know that we haven't yet reached our goal of 200 new monthly supporters. You're such an important part of our community, and I'm hoping you'll demonstrate your dedication to our fight and take your commitment to the next level now. Will you join the Summer Supporter 12X Match Challenge while you can make 12X the impact with your first monthly gift?

When you do, you'll know that your support is working year-round to advance Alzheimer's research and provide care and support for people affected by this cruel disease. Thank you for being someone I can count on now and in the future.

With hope and gratitude,
Michael Reich
Chief Marketing Officer

---------- Forwarded message ----------
From: Michael Reich, Alzheimer's Association
Sent: Monday, June 24, 2024
To: You
Subject: Midnight deadline in this 12X Match.
We're so close to our goal of 200 new monthly supporters.
Alzheimer's Association DONATE NOW
Summer Supporter 12X Match Challenge
You Can Make 12X the Impact. GIVE MONTHLY NOW
LAST DAY to make 12X the difference.
BECOME A MONTHLY SUPPORTER >>
Dear Friend,

Our Summer Supporter 12X Match Challenge ends at midnight tonight — and this is my last chance to tell you how urgently we need your support.

We're just shy of the 200 new supporters we need to energize our efforts this Alzheimer's & Brain Awareness Month. I'm personally asking you, friend, to please become a monthly supporter now while your first gift can be matched 12X to advance research and provide care and support.

Donate Now

The Charles D. Berry Foundation has pledged to match your first monthly gift 12X — up to $30,000 — if you become a monthly donor by midnight tonight. Their generous gift will go towards local chapter programs, while your gift will help advance critical research and help provide care and support. I don't want you to miss this extraordinary opportunity to take a powerful step in the fight to end Alzheimer's disease — and to start that journey with 12X the impact by becoming our newest supporter.

Every day, you'll be providing help and offering hope to those affected by this heartbreaking disease while advancing research and funding our visionary and impactful work toward ending Alzheimer's. Each person who joins as a monthly supporter today is changing the future of Alzheimer's one month at a time. Please don't wait another minute to take your commitment to the next level, while your first monthly gift can still be matched 12X.

Donate Now

The need for more support in the fight to end Alzheimer's has never been more urgent. Overwhelmed loved ones and caregivers need more robust resources and support. The Food and Drug Administration has approved treatments that could meaningfully change the course of the disease for people living with early Alzheimer's, but there are barriers to accessing these treatments, like cost, coverage, logistics and lack of knowledge. While these breakthrough treatments bring hope for some, they are not the answer for everyone. So our work is far from done. We will not rest until everyone living with dementia of any kind — at any stage — can get the treatment, care and support they need and deserve.

Every month, Alzheimer's threatens more of our friends and families. This fight requires all our effort, every day — and today, we need the steady support of monthly donors to continue driving progress toward Alzheimer's prevention and treatment forward and to help provide care and support.

Our dedicated community of monthly donors is the backbone of the Alzheimer's Association. Joining our community of monthly supporters is easy. It's efficient. Most importantly, it's one of the most impactful ways to support our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. On top of all that, this may be your last chance to make one gift go 12X as far when you join our community of monthly donors. Please don't miss it.

Make 12X the impact right now.
$10 can become $120.
$20 can become $240.
$40 can become $480.
Match my gift 12X.

We only have until midnight to reach our goal, but I know we can get there with your help. We are so close to this goal that will make an incredible difference in this critical fight. Please don't let us fall short. Can I count on you to take your commitment to the next level in a powerful new way by joining our dedicated giving community of monthly supporters now?

Donate Now

Every month, the number of people living with Alzheimer's increases. Every month, Alzheimer's threatens more of our friends and families. But every month — with your generous support — we make critical progress. Your first monthly gift can still go 12X as far toward putting an end to this disease, but time is running out. Thank you for deepening your support during Alzheimer's & Brain Awareness Month.

Gratefully,

Michael Reich
Chief Marketing Officer
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P.S. Your impact can go so much further when you make a monthly gift — in fact, for that first month, it can go 12X further — but only until midnight tonight. Please don't miss the chance to make 12X the impact with your first monthly gift. Join as a monthly supporter today.
Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601
© 2024 Alzheimer's Association. All rights reserved.
800.272.3900 | alz.org® | Donate

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