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If you're having trouble viewing this email, you can see it online, https:/=
/api.neonemails.com/emails/content/6ZTPBLoICd8xKLdmlzO3smzHGtuRDEaQnzP94Lht=
6cc=3D.
June 14, 2024=20

Hey folks!

First, some big (restful) news: Nandini is taking a six month sabbatical af=
ter a heroic eight years picking =E2=80=94 and winning =E2=80=94 fights tha=
t helped change the world for the better.=20

Nandini, we=E2=80=99re so proud of you and thankful for everything you=E2=
=80=99ve done and the community you=E2=80=99ve built. Now go outside! Touch=
grass! Why did you open this clearly work-related email!=20

To everyone else BUT Nandini, you can read her =E2=9C=A8 some personal news=
=E2=9C=A8 post on LinkedIn about it. Don=E2=80=99t worry (or maybe worry, =
depending?), Check My Ads isn=E2=80=99t going anywhere, and we already have=
stories lined up that will set some people=E2=80=99s hair on fire.=20

And if you have any well wishes for Nandini you want to send along, email h=
[email protected], and we=E2=80=99ll make sure she gets them.=20

Bonus viewing: Nandini on the Coalition of the Sane podcast, talking about =
the work we do!





=20



Google=E2=80=99s breaking down, but we need to keep our eye on the ball

Let=E2=80=99s recap some of Google=E2=80=99s woes over the past few weeks:=
=20

=E2=80=A2 Google=E2=80=99s long-time privacy chief and director of competit=
ion law are leaving.=20

=E2=80=A2 A third of its team that managed law enforcement requests was let=
go.

=E2=80=A2 Its shrinking trust and safety team are working overdrive to cont=
ain the disastrous launch of AI Overviews.

=E2=80=A2 404 Media revealed thousands of internal Google privacy incidents=
.

=E2=80=A2 A major leak divulged over 14,000 of Google=E2=80=99s secret sear=
ch ranking attributes surfaced.

This all ads up to one thing, Director of Intelligence Arielle Garcia says:=
We=E2=80=99re watching a company break down in real time.

Employees don=CA=BCt speak out until they=E2=80=99ve tried everything else.=
Until they=E2=80=99ve been ignored, muzzled, and retaliated against. Until=
they believe that inaction is no longer an option. Until the culture has b=
ecome so broken, so badly, that it has compromised the product, and they be=
lieve wholeheartedly that they=E2=80=99re on a sinking ship.

There=E2=80=99s so much more to say about Google=E2=80=99s collapse that we=
can=E2=80=99t cover it all here. Read Arielle=E2=80=99s full breakdown of =
Google=E2=80=99s break down on our site or on Ricky Sutton=E2=80=99s Future=
Media newsletter, where it was originally published (and maybe subscribe w=
hile you=E2=80=99re there, it=E2=80=99s great).

And if you only have two minutes, catch investigative reporter Rachel Gilmo=
re=E2=80=99s TikTok on the piece!

Arielle, elsewhere:=20

=F0=9F=97=91 Data brokers are selling inaccurate trash. Just ask Arielle, w=
ho was identified as a Southeast Asian single mother of two (she is none of=
those things).=20

=F0=9F=A4=91Arielle popped up on The Data Diva podcast with Debbie Reynolds=
to talk about how broken the ad industry=E2=80=99s incentives are, and the=
problems it creates.

=F0=9F=91=81Political campaigns can now see what you watch on TV, and Ariel=
le has some thoughts about that.

=F0=9F=94=AEOracle Advertising is shutting down, and Arielle told The Regis=
ter what's what.



=20



Sorry to this anonymous man

=E2=80=9CThe powers that be in advertising are struggling with the unapolog=
etic tactics of new industry watchdogs: namely, Adalytics and Check My Ads.=
=E2=80=9D What a beautiful sentence from AdExchanger, which wrote up a litt=
le blurb about us and how we=E2=80=99re disrupting adtech in last Friday=E2=
=80=99s newsletter.

=E2=80=9CIt=E2=80=99s just not how this is done=E2=80=9D =E2=80=94 a quote =
from an anonymous ad industry trade org leader that I=E2=80=99m going to ge=
t engraved on a little brass plaque.



=20





WTF, TAG x X?

Somehow, X is brand safety certified by TAG again, three months after we re=
ported the platform lost that very same certification. What the heck is goi=
ng on?

The restoration of X's TAG Certification should make it clear as day that T=
AG's pay-to-play model is meaningless at best, and harmful at worst.

The silver lining of this action is that marketers can now fully understand=
why they should not look to these rubber stamps to ensure that their ads w=
ill be run in environments that meet their quality standards. You can read =
the rest of our statement here, and would you believe Rachel made a TikTok =
all about it?=20



=20



That=E2=80=99s all for this week. Thank you, as ever, for clicking open on =
this email and maybe forwarding it to a friend. Have a great weekend and se=
e you soon!

Hugs,




=20



Follow us on socials

=20











=20

Fund the work

DONATE

=20

Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699

Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org

This email was sent to [email protected]. Click here to [link removed]
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<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA_Logo_45_4x.png" alt=3D"CMA_L=
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0; margin: 0; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; backgrou=
nd: #f8f5ee; padding: 10px 0px 0px; color: #013b5c; font-family: Roboto, sa=
ns-serif; font-size: 9pt; line-height: 12pt; text-align: center;"><strong>J=
une 14, 2024&nbsp;</strong></p></th>=20
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=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #F8F5EE; padding: 15px 12px 20p=
x; max-width: 480px; margin: 0px auto 10px;">Hey folks!<br><br><span class=
=3D"discussion-id-b6ecdcc9-94e2-41b1-8ab4-b8b55b3bf0a1 notion-enable-hover"=
data-token-index=3D"1">First, some big (restful) news: Nandini is taking a=
six month sabbatical after a heroic eight years picking =E2=80=94 and winn=
ing =E2=80=94 fights that helped change the world for the better.&nbsp;<br>=
<br>Nandini, we=E2=80=99re so proud of you and thankful for everything you=
=E2=80=99ve done and the community you=E2=80=99ve built. Now go outside! To=
uch grass! Why did you open this clearly work-related email! <br><br>To eve=
ryone else BUT Nandini, you can read her&nbsp;<span role=3D"img" aria-label=
=3D"=E2=9C=A8">=E2=9C=A8</span> <a class=3D"notion-link-token notion-focusa=
ble-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
s.com/emails/tracking/click-link/6ZTPBLoICd8xKLdmlzO3smzHGtuRDEaQnzP94Lht6c=
c=3D/DfBVSV-WfImq7uyN9oYHy5FsYWrMeI-0HKf1JWhewws=3D" rel=3D"noopener norefe=
rrer" data-token-index=3D"1" style=3D"color: #0074d9; text-decoration: none=
; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><s=
pan class=3D"link-annotation-unknown-block-id--240829434">some personal new=
s</span></a> <span role=3D"img" aria-label=3D"=E2=9C=A8">=E2=9C=A8</span> p=
ost on LinkedIn about it. Don=E2=80=99t worry (or maybe worry, depending?),=
Check My Ads isn=E2=80=99t going anywhere, and we already have stories lin=
ed up that will set some people=E2=80=99s hair on fire. <br><br>And if you =
have any well wishes for Nandini you want to send along, email <a title=3D"=
[email protected]" href=3D"mailto:[email protected]" target=3D"_blank=
" rel=3D"noopener" style=3D"color: #0074d9; text-decoration: none; font-wei=
ght: inherit; padding: 0; text-align: left; line-height: 1.5;">hello@checkm=
yads.org</a>, and we=E2=80=99ll make sure she gets them. <br><br><strong><s=
pan class=3D"notion-enable-hover" data-token-index=3D"3">Bonus viewing:</sp=
an></strong> Nandini on the Coalition of the Sane podcast, <a class=3D"noti=
on-link-token notion-focusable-token notion-enable-hover" tabindex=3D"0" hr=
ef=3D"[link removed]
mlzO3smzHGtuRDEaQnzP94Lht6cc=3D/DfBVSV-WfImq7uyN9oYHy5-kQSpO3N67QV1lE15WEWQ=
=3D" rel=3D"noopener noreferrer" data-token-index=3D"5" style=3D"color: #00=
74d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: =
left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id--5=
00450473">talking about the work we do</span></a>!</span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-br=
eak: break-word; width: 564px; padding-left: 24px; padding-right: 24px; bor=
der-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/1717794586257.jpg" alt=3D"171779=
4586257.jpg" width=3D"550" align=3D"center" style=3D"outline: none; text-de=
coration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: bo=
th; display: block; margin: 0 auto; Margin: 0 auto; float: none; text-align=
: center; height: auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 20=
pt; color: #013b5c;"><span class=3D"notion-enable-hover" data-token-index=
=3D"0">Google=E2=80=99s breaking down, but we need to keep our eye on the b=
all</span></span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 5px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin:=
0px auto 10px;">Let=E2=80=99s recap some of Google=E2=80=99s woes over the=
past few weeks:&nbsp;</p> <p style=3D"color: #3c4144; font-family: Roboto,=
Arial,sans-serif; font-weight: 400; padding: 0; Margin: 0; text-align: left=
; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10=
px; background: #ffffff; padding-top: 5px; padding-right: 10px; padding-bot=
tom: 0px; max-width: 480px; margin: 0px auto 10px;"><span class=3D"link-ann=
otation-unknown-block-id-872594069">=E2=80=A2 <a title=3D"Google=E2=80=99s =
long-time privacy chief" href=3D"[link removed]
/click-link/6ZTPBLoICd8xKLdmlzO3smzHGtuRDEaQnzP94Lht6cc=3D/DfBVSV-WfImq7uyN=
9oYHywAX3fs-uMLEmlNOg-49Ouk=3D" target=3D"_blank" rel=3D"noopener" style=3D=
"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; t=
ext-align: left; line-height: 1.5;">Google=E2=80=99s long-time privacy chie=
f</a></span>&nbsp;and director of competition law are leaving.&nbsp;</p> <p=
style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight=
: 400; padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-heigh=
t: 1.5; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padd=
ing-top: 5px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; m=
argin: 0px auto 10px;">=E2=80=A2 A<a class=3D"notion-link-token notion-focu=
sable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
ils.com/emails/tracking/click-link/6ZTPBLoICd8xKLdmlzO3smzHGtuRDEaQnzP94Lht=
6cc=3D/DfBVSV-WfImq7uyN9oYHy0V_Cer_XwpUv_OiYhzEkjk=3D" rel=3D"noopener nore=
ferrer" data-token-index=3D"3" style=3D"color: #0074d9; text-decoration: no=
ne; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">=
<span class=3D"link-annotation-unknown-block-id--1409185860"> third of its =
team that managed law enforcement requests</span></a> was let go.</p> <p st=
yle=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 4=
00; padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: =
1.5; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding=
-top: 5px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; marg=
in: 0px auto 10px;">=E2=80=A2 Its&nbsp;<a class=3D"notion-link-token notion=
-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
onemails.com/emails/tracking/click-link/6ZTPBLoICd8xKLdmlzO3smzHGtuRDEaQnzP=
94Lht6cc=3D/DfBVSV-WfImq7uyN9oYHyzYo1x_PyEM93lveqXe-_zU=3D" rel=3D"noopener=
noreferrer" data-token-index=3D"5" style=3D"color: #0074d9; text-decoratio=
n: none; font-weight: inherit; padding: 0; text-align: left; line-height: 1=
.5;"><span class=3D"link-annotation-unknown-block-id-1392286216">shrinking =
trust and safety team are working overdrive</span></a>&nbsp;to contain the =
disastrous launch of AI Overviews.</p> <p style=3D"color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px; background: #ffffff; padding-top: 5px; padding-right: 10px;=
padding-bottom: 0px; max-width: 480px; margin: 0px auto 10px;">=E2=80=A2 <=
a class=3D"notion-link-token notion-focusable-token notion-enable-hover" ta=
bindex=3D"0" href=3D"[link removed]
6ZTPBLoICd8xKLdmlzO3smzHGtuRDEaQnzP94Lht6cc=3D/DfBVSV-WfImq7uyN9oYHy5gULIaU=
wCD5nNhc3lVipYI=3D" rel=3D"noopener noreferrer" data-token-index=3D"7" styl=
e=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: =
0; text-align: left; line-height: 1.5;"><span class=3D"link-annotation-unkn=
own-block-id--1369276147">404 Media</span></a>&nbsp;revealed thousands of i=
nternal Google privacy incidents.</p> <p style=3D"color: #3c4144; font-fami=
ly: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; Margin: 0; text-=
align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin=
-bottom: 10px; background: #ffffff; padding-top: 5px; padding-right: 10px; =
padding-bottom: 0px; max-width: 480px; margin: 0px auto 10px;">=E2=80=A2 A&=
nbsp;<a class=3D"notion-link-token notion-focusable-token notion-enable-hov=
er" tabindex=3D"0" href=3D"[link removed]
-link/6ZTPBLoICd8xKLdmlzO3smzHGtuRDEaQnzP94Lht6cc=3D/DfBVSV-WfImq7uyN9oYHy4=
uF77b4qAo9xF_qY4253ys=3D" rel=3D"noopener noreferrer" data-token-index=3D"9=
" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; pad=
ding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-annotatio=
n-unknown-block-id-1494274376">major leak divulged over 14,000 of Google=E2=
=80=99s secret search ranking attributes</span></a>&nbsp;surfaced.</p> <p s=
tyle=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: =
400; padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; paddin=
g-top: 5px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; mar=
gin: 0px auto 10px;">This all ads up to one thing, Director of Intelligence=
Arielle Garcia says: We=E2=80=99re watching a company break down in real t=
ime.</p> <p style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; =
font-weight: 400; padding: 0; Margin: 0; text-align: left; font-size: 12pt;=
line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px; background: #f=
fffff; padding-top: 5px; padding-right: 10px; padding-bottom: 0px; max-widt=
h: 480px; margin: 0px auto 10px;">Employees don=CA=BCt speak out until they=
=E2=80=99ve tried everything else. Until they=E2=80=99ve been ignored, muzz=
led, and retaliated against. Until they believe that inaction is no longer =
an option. Until the culture has become <span class=3D"discussion-id-45cb46=
b0-9f28-4256-9ceb-8a989b93d655 notion-enable-hover" data-token-index=3D"11"=
>so broken, so badly, </span>that it has compromised the product, and they =
believe wholeheartedly that they=E2=80=99re on a sinking ship.</p> <p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 5px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin:=
0px auto 10px;">There=E2=80=99s so much more to say about Google=E2=80=99s=
collapse that we can=E2=80=99t cover it all here. Read Arielle=E2=80=99s f=
ull breakdown of Google=E2=80=99s break down&nbsp;<a class=3D"notion-link-t=
oken notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"htt=
ps://api.neonemails.com/emails/tracking/click-link/6ZTPBLoICd8xKLdmlzO3smzH=
GtuRDEaQnzP94Lht6cc=3D/DfBVSV-WfImq7uyN9oYHyxpYeGj91WiH4BuseRgElXI=3D" rel=
=3D"noopener noreferrer" data-token-index=3D"13" style=3D"color: #0074d9; t=
ext-decoration: none; font-weight: inherit; padding: 0; text-align: left; l=
ine-height: 1.5;"><span class=3D"link-annotation-unknown-block-id--15163523=
09">on our site</span></a> or on Ricky Sutton=E2=80=99s Future Media newsle=
tter, <a class=3D"discussion-id-a5197024-01c5-499f-8174-b6385f11a1e2 notion=
-link-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=
=3D"[link removed]
zO3smzHGtuRDEaQnzP94Lht6cc=3D/DfBVSV-WfImq7uyN9oYHy4XPEuFmifvmXFt5ThUe7XU=
=3D" rel=3D"noopener noreferrer" data-token-index=3D"15" style=3D"color: #0=
074d9; text-decoration: none; font-weight: inherit; padding: 0; text-align:=
left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id--=
2105783644">where it was originally published</span></a> (and maybe subscri=
be while you=E2=80=99re there, it=E2=80=99s great).</p> <p style=3D"color: =
#3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; padding: 0=
; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bo=
ttom: 10px; Margin-bottom: 10px; background: #ffffff; padding-top: 5px; pad=
ding-right: 10px; padding-bottom: 0px; max-width: 480px; margin: 0px auto 1=
0px;">And if you only have two minutes,&nbsp;<span class=3D"discussion-id-3=
bebb8b5-d96f-4a7b-8a8c-2da89c045e28 notion-enable-hover" data-token-index=
=3D"17">c</span>atch investigative reporter <a class=3D"notion-link-token n=
otion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/6ZTPBLoICd8xKLdmlzO3smzHGtuRDE=
aQnzP94Lht6cc=3D/DfBVSV-WfImq7uyN9oYHy1F5EiRvJGLbapHGThxdkvM=3D" rel=3D"noo=
pener noreferrer" data-token-index=3D"19" style=3D"color: #0074d9; text-dec=
oration: none; font-weight: inherit; padding: 0; text-align: left; line-hei=
ght: 1.5;"><span class=3D"link-annotation-unknown-block-id--2124694848">Rac=
hel Gilmore=E2=80=99s TikTok on the piece</span></a>!</p> <p style=3D"color=
: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; padding:=
0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-=
bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-top: 5px; p=
adding-right: 10px; padding-bottom: 0px; max-width: 480px; margin: 0px auto=
10px;"><strong><span class=3D"notion-enable-hover" data-token-index=3D"21"=
>Arielle, elsewhere:&nbsp;</span></strong></p> <p style=3D"color: #3c4144; =
font-family: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; Margin:=
0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10p=
x; Margin-bottom: 10px; background: #ffffff; padding-top: 5px; padding-righ=
t: 10px; padding-bottom: 0px; max-width: 480px; margin: 0px auto 10px;">=F0=
=9F=97=91 <a class=3D"discussion-id-ab7c2c2a-b962-4a41-8458-9469927a3856 no=
tion-link-token notion-focusable-token notion-enable-hover" tabindex=3D"0" =
href=3D"[link removed]
LdmlzO3smzHGtuRDEaQnzP94Lht6cc=3D/DfBVSV-WfImq7uyN9oYHyz9pPYJpYrMftlM8RhIa8=
dI=3D" rel=3D"noopener noreferrer" data-token-index=3D"22" style=3D"color: =
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-alig=
n: left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id=
-563448203">Data brokers are selling inaccurate trash.</span></a> J<span cl=
ass=3D"discussion-id-ea4d5da3-43cf-435e-959c-c8d1faffcf96 notion-enable-hov=
er" data-token-index=3D"24">ust ask Arielle, who was identified as a Southe=
ast Asian single mother of two (she is none of those things). </span></p> <=
p style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weigh=
t: 400; padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; pad=
ding-top: 5px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; =
margin: 0px auto 10px;">=F0=9F=A4=91Arielle popped up on&nbsp;<a class=3D"n=
otion-link-token notion-focusable-token notion-enable-hover" tabindex=3D"0"=
href=3D"[link removed]
KLdmlzO3smzHGtuRDEaQnzP94Lht6cc=3D/DfBVSV-WfImq7uyN9oYHy5_HfYWo2uo6WJFJ2oOo=
39c=3D" rel=3D"noopener noreferrer" data-token-index=3D"26" style=3D"color:=
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-ali=
gn: left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-i=
d-466108447">The Data Diva podcast with Debbie Reynolds</span></a> to talk =
about how broken the ad industry=E2=80=99s incentives are, and the problems=
it creates.</p> <p style=3D"color: #3c4144; font-family: Roboto,Arial,sans=
-serif; font-weight: 400; padding: 0; Margin: 0; text-align: left; font-siz=
e: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px; backgr=
ound: #ffffff; padding-top: 5px; padding-right: 10px; padding-bottom: 0px; =
max-width: 480px; margin: 0px auto 10px;">=F0=9F=91=81Political campaigns c=
an now see what you watch on TV, and Arielle&nbsp;<a class=3D"notion-link-t=
oken notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"htt=
ps://api.neonemails.com/emails/tracking/click-link/6ZTPBLoICd8xKLdmlzO3smzH=
GtuRDEaQnzP94Lht6cc=3D/DfBVSV-WfImq7uyN9oYHy8gMx34JOoOc8PUZ77MSPnc=3D" rel=
=3D"noopener noreferrer" data-token-index=3D"28" style=3D"color: #0074d9; t=
ext-decoration: none; font-weight: inherit; padding: 0; text-align: left; l=
ine-height: 1.5;"><span class=3D"link-annotation-unknown-block-id-538028028=
">has some thoughts</span></a> about that.</p> <p style=3D"color: #3c4144; =
font-family: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; Margin:=
0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10p=
x; Margin-bottom: 10px; background: #ffffff; padding-top: 5px; padding-righ=
t: 10px; padding-bottom: 0px; max-width: 480px; margin: 0px auto 10px;">=F0=
=9F=94=AEOracle Advertising is shutting down, and Arielle&nbsp;<a class=3D"=
notion-link-token notion-focusable-token notion-enable-hover" tabindex=3D"0=
" href=3D"[link removed]
xKLdmlzO3smzHGtuRDEaQnzP94Lht6cc=3D/DfBVSV-WfImq7uyN9oYHy9Jj2zkt0Xwsbl83gWs=
BwI0=3D" rel=3D"noopener noreferrer" data-token-index=3D"30" style=3D"color=
: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-al=
ign: left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-=
id--737818065">told The Register</span></a> what's what.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 20=
pt; color: #013b5c;">Sorry to this anonymous man</span><br><br>=E2=80=9CThe=
powers that be in advertising are struggling with the unapologetic tactics=
of new industry watchdogs: namely, Adalytics and Check My Ads.=E2=80=9D Wh=
at a <a class=3D"notion-link-token notion-focusable-token notion-enable-hov=
er" tabindex=3D"0" href=3D"[link removed]
-link/6ZTPBLoICd8xKLdmlzO3smzHGtuRDEaQnzP94Lht6cc=3D/DfBVSV-WfImq7uyN9oYHyy=
DH9fts3ejh9HZpJcv9w4Y=3D" rel=3D"noopener noreferrer" data-token-index=3D"1=
" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; pad=
ding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-annotatio=
n-unknown-block-id--362935894">beautiful sentence from AdExchanger</span></=
a>, which wrote up a little blurb about us and how we=E2=80=99re disrupting=
adtech in last Friday=E2=80=99s newsletter.</p> <p style=3D"color: #3c4144=
; font-family: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; Margi=
n: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 1=
0px; Margin-bottom: 10px; background: #ffffff; padding-top: 15px; padding-r=
ight: 10px; padding-bottom: 0px; max-width: 480px; margin: 0px auto 10px;">=
=E2=80=9CIt=E2=80=99s just not how this is done=E2=80=9D =E2=80=94 a quote =
from an anonymous ad industry trade org leader that I=E2=80=99m going to ge=
t engraved on a little brass plaque.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #282968; margin-top: 12px; margin-bo=
ttom: 12px;" data-color=3D"#282968" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"12" data-bottomnum=3D"12" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last image" styl=
e=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-famil=
y: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-br=
eak: break-word; width: 564px; padding-left: 24px; padding-right: 24px; bor=
der-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/6boomu.jpg" alt=3D"6boomu.jpg" w=
idth=3D"550" align=3D"center" style=3D"outline: none; text-decoration: none=
; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: b=
lock; margin: 0 auto; Margin: 0 auto; float: none; text-align: center; heig=
ht: auto;"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
padding: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px; background: #ffffff; padding-to=
p: 15px; padding-right: 10px; padding-bottom: 0px; max-width: 480px; margin=
: 0px auto 10px;"><span style=3D"font-family: Georgia, serif; font-size: 20=
pt; color: #013b5c;"><span class=3D"notion-enable-hover" data-token-index=
=3D"0">WTF, TAG x X?</span></span><br><br>Somehow, X is brand safety certif=
ied by TAG again, three months after&nbsp;<a class=3D"notion-link-token not=
ion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
.neonemails.com/emails/tracking/click-link/6ZTPBLoICd8xKLdmlzO3smzHGtuRDEaQ=
nzP94Lht6cc=3D/DfBVSV-WfImq7uyN9oYHy2xA2TRZYY8JXl6OkqzdskU=3D" rel=3D"noope=
ner noreferrer" data-token-index=3D"1" style=3D"color: #0074d9; text-decora=
tion: none; font-weight: inherit; padding: 0; text-align: left; line-height=
: 1.5;"><span class=3D"link-annotation-unknown-block-id--1336609341">we rep=
orted the platform lost that very same certification</span></a>. What the h=
eck is going on?</p> <p style=3D"color: #3c4144; font-family: Roboto,Arial,=
sans-serif; font-weight: 400; padding: 0; Margin: 0; text-align: left; font=
-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px; ba=
ckground: #ffffff; padding-top: 15px; padding-right: 10px; padding-bottom: =
0px; max-width: 480px; margin: 0px auto 10px;">The restoration of X's TAG C=
ertification should make it clear as day that TAG's pay-to-play model is me=
aningless at best, and harmful at worst.</p> <p style=3D"color: #3c4144; fo=
nt-family: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; Margin: 0=
; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px;=
Margin-bottom: 10px; background: #ffffff; padding-top: 15px; padding-right=
: 10px; padding-bottom: 0px; max-width: 480px; margin: 0px auto 10px;">The =
silver lining of this action is that marketers can now fully understand why=
they should not look to these rubber stamps to ensure that their ads will =
be run in environments that meet their quality standards. You can read <a c=
lass=3D"discussion-id-c7c427d1-0b1d-4084-a558-47380611166d notion-link-toke=
n notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"https:=
//api.neonemails.com/emails/tracking/click-link/6ZTPBLoICd8xKLdmlzO3smzHGtu=
RDEaQnzP94Lht6cc=3D/DfBVSV-WfImq7uyN9oYHy0e_hVi8HmWa3GQgq5TrTuk=3D" rel=3D"=
noopener noreferrer" data-token-index=3D"4" style=3D"color: #0074d9; text-d=
ecoration: none; font-weight: inherit; padding: 0; text-align: left; line-h=
eight: 1.5;"><span class=3D"link-annotation-unknown-block-id--1872406540">t=
he rest of our statement here, </span></a>and would you believe <a title=3D=
"Rachel made a TikTok all about it" href=3D"[link removed]
ls/tracking/click-link/6ZTPBLoICd8xKLdmlzO3smzHGtuRDEaQnzP94Lht6cc=3D/DfBVS=
V-WfImq7uyN9oYHyzW-mJv3jqgWAeSSHpqvO4g=3D" target=3D"_blank" rel=3D"noopene=
r" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; pa=
dding: 0; text-align: left; line-height: 1.5;">Rachel made a TikTok all abo=
ut it</a>?&nbsp;</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #ffffff; padding: 5px 10px 20px=
; max-width: 480px; margin: auto;">That=E2=80=99s all for this week. Thank =
you, as ever, for clicking open on this email and maybe forwarding it to a =
friend. Have a great weekend and see you soon!</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px; background: #ffffff; color: #013b5c; padding: 30px 0px 20px=
; max-width: 480px; margin: auto;"><span style=3D"font-family: 'Roboto', sa=
ns-serif; font-size: 12pt; line-height: 10px;"> Hugs,</span><br><img class=
=3D"align-center" src=3D"[link removed]
heckmyads/images/CN_Sig2(1).png" alt=3D"CN_Sig2(1).png" width=3D"600" align=
=3D"center" style=3D"outline: none; text-decoration: none; -ms-interpolatio=
n-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 au=
to; Margin: 0 auto; float: none; text-align: center; height: auto;"></p></t=
h>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 40px auto 0px; border-style: solid;=
border-color: #013B5C;" border=3D"2">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 99.817518%; border-collapse: collapse;"> <p style=3D"font-w=
eight: 400; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; background=
: #ffffff; padding: 20px 10px 20px; font-family: Georgia, serif; font-size:=
22pt; line-height: 24pt; color: #013b5c; max-width: 480px; text-align: cen=
ter; margin: auto;">Follow us on socials</p> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 0px auto 40px; background: #013B5C;=
border-style: solid; border-color: #013B5C;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;">&nbsp;</td>=20
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rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
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<tr style=3D"padding: 0; vertical-align: top; text-align: left=
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yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p class=
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amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
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op; font-family: Roboto,Arial,sans-serif; padding: 0; margin: 0; Margin: 0;=
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center; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px;=
font-size: 16pt;" title=3D"DONATE" href=3D"[link removed]
ls/tracking/click-link/6ZTPBLoICd8xKLdmlzO3smzHGtuRDEaQnzP94Lht6cc=3D/DfBVS=
V-WfImq7uyN9oYHy8EGqCMt90nJtA_cTUDW0KM=3D" target=3D"_blank" rel=3D"noopene=
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ht: 1.5; width: 49.908759%; height: 123px; border-collapse: collapse;"> <p =
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400; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px; padding: 10px 10px 10px;"><=
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on-profit 501(c)3 organization. <br>=E2=80=A8Tax ID/EIN: 87-1895699</span><=
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ht: 1.5; width: 49.908759%; height: 183px; border-collapse: collapse;"> <p =
style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight:=
400; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px; padding: 10px 10px 10px;"><=
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If you're having trouble viewing this email, you can see it online, [link removed].
June 14, 2024

Hey folks!

First, some big (restful) news: Nandini is taking a six month sabbatical after a heroic eight years picking — and winning — fights that helped change the world for the better.

Nandini, we’re so proud of you and thankful for everything you’ve done and the community you’ve built. Now go outside! Touch grass! Why did you open this clearly work-related email!

To everyone else BUT Nandini, you can read her ✨ some personal news ✨ post on LinkedIn about it. Don’t worry (or maybe worry, depending?), Check My Ads isn’t going anywhere, and we already have stories lined up that will set some people’s hair on fire.

And if you have any well wishes for Nandini you want to send along, email [email protected], and we’ll make sure she gets them.

Bonus viewing: Nandini on the Coalition of the Sane podcast, talking about the work we do!









Google’s breaking down, but we need to keep our eye on the ball

Let’s recap some of Google’s woes over the past few weeks:

• Google’s long-time privacy chief and director of competition law are leaving.

• A third of its team that managed law enforcement requests was let go.

• Its shrinking trust and safety team are working overdrive to contain the disastrous launch of AI Overviews.

• 404 Media revealed thousands of internal Google privacy incidents.

• A major leak divulged over 14,000 of Google’s secret search ranking attributes surfaced.

This all ads up to one thing, Director of Intelligence Arielle Garcia says: We’re watching a company break down in real time.

Employees donʼt speak out until they’ve tried everything else. Until they’ve been ignored, muzzled, and retaliated against. Until they believe that inaction is no longer an option. Until the culture has become so broken, so badly, that it has compromised the product, and they believe wholeheartedly that they’re on a sinking ship.

There’s so much more to say about Google’s collapse that we can’t cover it all here. Read Arielle’s full breakdown of Google’s break down on our site or on Ricky Sutton’s Future Media newsletter, where it was originally published (and maybe subscribe while you’re there, it’s great).

And if you only have two minutes, catch investigative reporter Rachel Gilmore’s TikTok on the piece!

Arielle, elsewhere:

🗑 Data brokers are selling inaccurate trash. Just ask Arielle, who was identified as a Southeast Asian single mother of two (she is none of those things).

🤑Arielle popped up on The Data Diva podcast with Debbie Reynolds to talk about how broken the ad industry’s incentives are, and the problems it creates.

👁Political campaigns can now see what you watch on TV, and Arielle has some thoughts about that.

🔮Oracle Advertising is shutting down, and Arielle told The Register what's what.







Sorry to this anonymous man

“The powers that be in advertising are struggling with the unapologetic tactics of new industry watchdogs: namely, Adalytics and Check My Ads.” What a beautiful sentence from AdExchanger, which wrote up a little blurb about us and how we’re disrupting adtech in last Friday’s newsletter.

“It’s just not how this is done” — a quote from an anonymous ad industry trade org leader that I’m going to get engraved on a little brass plaque.









WTF, TAG x X?

Somehow, X is brand safety certified by TAG again, three months after we reported the platform lost that very same certification. What the heck is going on?

The restoration of X's TAG Certification should make it clear as day that TAG's pay-to-play model is meaningless at best, and harmful at worst.

The silver lining of this action is that marketers can now fully understand why they should not look to these rubber stamps to ensure that their ads will be run in environments that meet their quality standards. You can read the rest of our statement here, and would you believe Rachel made a TikTok all about it?







That’s all for this week. Thank you, as ever, for clicking open on this email and maybe forwarding it to a friend. Have a great weekend and see you soon!

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