DON’T WORRY SHE’S COMING BACK
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June 14, 2024 

Hey folks!

First, some big (restful) news: Nandini is taking a six month sabbatical after a heroic eight years picking — and winning — fights that helped change the world for the better. 

Nandini, we’re so proud of you and thankful for everything you’ve done and the community you’ve built. Now go outside! Touch grass! Why did you open this clearly work-related email!

To everyone else BUT Nandini, you can read her  some personal news post on LinkedIn about it. Don’t worry (or maybe worry, depending?), Check My Ads isn’t going anywhere, and we already have stories lined up that will set some people’s hair on fire.

And if you have any well wishes for Nandini you want to send along, email [email protected], and we’ll make sure she gets them.

Bonus viewing: Nandini on the Coalition of the Sane podcast, talking about the work we do!

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Google’s breaking down, but we need to keep our eye on the ball

Let’s recap some of Google’s woes over the past few weeks: 

Google’s long-time privacy chief and director of competition law are leaving. 

• A third of its team that managed law enforcement requests was let go.

• Its shrinking trust and safety team are working overdrive to contain the disastrous launch of AI Overviews.

404 Media revealed thousands of internal Google privacy incidents.

• A major leak divulged over 14,000 of Google’s secret search ranking attributes surfaced.

This all ads up to one thing, Director of Intelligence Arielle Garcia says: We’re watching a company break down in real time.

Employees donʼt speak out until they’ve tried everything else. Until they’ve been ignored, muzzled, and retaliated against. Until they believe that inaction is no longer an option. Until the culture has become so broken, so badly, that it has compromised the product, and they believe wholeheartedly that they’re on a sinking ship.

There’s so much more to say about Google’s collapse that we can’t cover it all here. Read Arielle’s full breakdown of Google’s break down on our site or on Ricky Sutton’s Future Media newsletter, where it was originally published (and maybe subscribe while you’re there, it’s great).

And if you only have two minutes, catch investigative reporter Rachel Gilmore’s TikTok on the piece!

Arielle, elsewhere: 

🗑 Data brokers are selling inaccurate trash. Just ask Arielle, who was identified as a Southeast Asian single mother of two (she is none of those things).

🤑Arielle popped up on The Data Diva podcast with Debbie Reynolds to talk about how broken the ad industry’s incentives are, and the problems it creates.

👁Political campaigns can now see what you watch on TV, and Arielle has some thoughts about that.

🔮Oracle Advertising is shutting down, and Arielle told The Register what's what.

Sorry to this anonymous man

“The powers that be in advertising are struggling with the unapologetic tactics of new industry watchdogs: namely, Adalytics and Check My Ads.” What a beautiful sentence from AdExchanger, which wrote up a little blurb about us and how we’re disrupting adtech in last Friday’s newsletter.

“It’s just not how this is done” — a quote from an anonymous ad industry trade org leader that I’m going to get engraved on a little brass plaque.

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WTF, TAG x X?

Somehow, X is brand safety certified by TAG again, three months after we reported the platform lost that very same certification. What the heck is going on?

The restoration of X's TAG Certification should make it clear as day that TAG's pay-to-play model is meaningless at best, and harmful at worst.

The silver lining of this action is that marketers can now fully understand why they should not look to these rubber stamps to ensure that their ads will be run in environments that meet their quality standards. You can read the rest of our statement here, and would you believe Rachel made a TikTok all about it

That’s all for this week. Thank you, as ever, for clicking open on this email and maybe forwarding it to a friend. Have a great weekend and see you soon!

Hugs,
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