In today's New York Times Morning [ [link removed] ]newsletter, David Leonhardt features
the PCCC's work to help Democratic leaders improve economic messaging
strategy. We call it Fight Theory. With the presidential debate this
month, the timing is spot on.

"Polls show that many of the policies enacted by President Biden are
popular...Still, many of these policies receive relatively little
attention...

"Adam Green, co-founder of Progressive Change Campaign Committee, a
Democratic-aligned group, blames what he calls fight theory. 'It’s not
enough to have positive messaging,' Green said. 'Voters must see drama,
clash, and an ongoing saga in order for our message to break through a
cluttered news environment.'"

We are engaging the White House and congressional leaders -- including on
our weekly polling with our partners at Data for Progress -- and
strategizing with them on leveraging fight theory to win this election.

[ [link removed] ]If you read this and think "YES!" can you chip in $3 so we can do more
of what President Obama's former Communications Director Dan Pfeiffer
calls "very, very, very useful" polling and messaging work?

The Times cites a recent fight that we worked with Democratic leaders to
put into the national conversations:

"Biden’s campaign and other Democrats are likely to emphasize the contrast
as the campaign picks up. They will try to pick more fights. One example:
After Senator Tim Scott, a potential Trump running mate, introduced a
measure this spring to repeal Biden’s limit on credit-card late fees,
prominent Democrats like Chuck Schumer and Elizabeth Warren highlighted
the issue."

[ [link removed] ]Jen Psaki

[ [link removed] ]Sheldon Whitehouse tweet

[ [link removed] ]Elizabeth Warren highlights our video.

[ [link removed] ]Chip in here so we can do more polling and engagement with Democratic
leaders to improve economic messaging strategy.

Similarly, before the State of the Union, [ [link removed] ]Politico previewed the PCCC's
"biggest recommendation" to the White House based on months of polling
with Data For Progress: "The single line there is: 'Republicans want to
cut taxes for billionaires and cut Social Security. Democrats want to
protect Social Security from cuts and ensure billionaires pay their fair
share in taxes,'" Green said.

Politico's Eugene Daniels [ [link removed] ]reported that Biden used this fight language
"nearly verbatim" in the State of the Union. Blue Rose Research and Data
For Progress independently tested 36 messages President Biden used in the
State Of The Union and found that ours was "[ [link removed] ]the most effective
message" of them all. Biden has continued to use it on the campaign trail
in swing states like Wisconsin, Pennsylvania, North Carolina. See it here:

[ [link removed] ]President Biden at the State of the Union

This election is too important for Democrats to just highlight our
achievements and hope voters notice. We need to get in the ring and make
Republicans answer for their stances.

[ [link removed] ]Donate

Thanks for being a bold progressive.

-- The PCCC Team

 

 

 


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