Dear MoveOn member,

Donald Trump leads President Biden in key swing states, and now The
Washington Post reports that "Republicans' chances at winning the Senate
just skyrocketed."^1,2



[ [link removed] ]Our only hope is to invest in efforts to reach voters who agree with us
on the issues but may not vote—before it’s too late. Please pitch in
$5 a month, or whatever you can, starting NOW.

[ [link removed] ]Or, if you can't pitch in monthly, click here.



MoveOn's entire strategy to win this election is talking to "surge
voters"—young voters and voters of color who became more active after
Trump's win in 2016 but do not consistently vote—to help prevent the
worst-case outcome of a Trump presidency.

And now, recent polling shows it's the strategy we need to win. As veteran
Democratic strategist Joe Trippi has noted, "If we're in a dead heat when
we've lost 20 points with [young voters, Black voters, and Latino voters],
you get 2 points, 3 points, 4 points of them back, and Trump is dead."^3

Those are the kinds of margins we can move through targeted voter
outreach, IF we can raise the funds.



[ [link removed] ]Click here to donate $5 a month, or whatever you can
afford, to help fund our crucial work of contacting young voters and
voters of color who do not consistently vote but are with us on critical
issues.

[ [link removed] ]Or, if you can't chip in monthly, click here.



As former Labor Secretary Robert Reich recently warned, "Americans are
desperately in need of a refresher on how bad the Trump years really
were."

That means reminding voters about double-digit unemployment, how the
entire economy shut down while Trump told Americans to inject bleach into
their bodies, how he refused to leave office peacefully and incited a
violent insurrection. And it also means having frank discussions with
voters about what Trump would mean going forward, which is far, far worse.
Quite simply, a MAGA Republican takeover would dismantle our rights and
undermine the pillars of our democracy for a generation.



MoveOn's $32 million election strategy is designed to counteract this
threat directly. Can we count on you to donate $5 a month?

[ [link removed] ]Yes, I'll chip in monthly.

[ [link removed] ]No, I'm sorry, I can't make a monthly donation.



Your support will help our efforts to:

* Connect with voters through MoveOn member testimonials to personalize
election issues. In 2018, our Real Voter Voices project moved tens of
thousands of voters to help achieve a blue wave. We are building on
that success by creating a new program to collect thousands of
testimonial videos from MoveOn members speaking authentically about
the stakes of the 2024 election, why they are voting, and candidates
they are supporting.
* Use the power of social media influencers. Whether it be on TikTok,
Discord, or Instagram, microinfluencers—social media personalities
with as many as 100,000 followers—are driving major trends. We are
building a cadre of 200 microinfluencers ready to share messaging we
know will work, each speaking about our issues at least five times
during the fall and also collaborating with MoveOn on content. These
influencers will also encourage viewers to get involved with our
get-out-the-vote activities.
* Put boots on the ground. Face-to-face conversations work, which is why
we are investing in our on-the-ground canvassing program. We plan to
print 250,000 pieces of literature—making a powerful case as to why
why defeating MAGA Republicans is incredibly important—to put in our
trained canvassers' hands and into the hands of critical voters.
* Organize house parties to draw people to our work. We are sponsoring
house parties across the nation to gather MoveOn members to write
postcards, call voters, and spread the word about the ways that a
Democratic Congress and second Biden term will improve our lives—and
how a MAGA regime will destroy our democracy.



We can't wait until September to raise this money, John, or it
will be too late. We need to know that we can count on your ongoing
support starting NOW. Are you with us?

[ [link removed] ]Click here to donate $5 a month, or whatever you can
afford.

[ [link removed] ]Or, if you can't chip in monthly, click here.



Together, we can prevent a MAGA future and continue building a country
that upholds the values of justice, equality, and democracy. Let's not
give Trump and his MAGA Republican Party the chance to dictate our future.

Thanks for all you do.

–Mohammad, Melissa, Nadia, Soraya, and the rest of the team

Sources:

1. "Trump Leads in 5 Key States, as Young and Nonwhite Voters Express
Discontent With Biden," The New York Times, May 13, 2024
[link removed]

2. "Republicans' chances at winning the Senate just skyrocketed," The
Washington Post, May 15, 2024
[link removed]

3. "'The must read of the decade' - exposing Trump's 2025 takeover
blueprint," "That Trippi Show," April 5, 2024
[link removed]



Want to support MoveOn's work? The MAGA movement's book bans have forced
teachers and librarians across the country to remove books from their
shelves and censor what young people can learn. MoveOn is fighting back,
including by filling a "Banned Bookmobile" with books that the far right
has banned and driving it to key cities and towns to raise the visibility
of book bans, hand out banned books for free, and bring people together to
stop censorship. To keep up the fight against book bans and the MAGA
politicians who support them, we need your help.

Will you start a monthly gift to power and sustain MoveOn's critical
work? 



[ [link removed] ]Yes, I'll chip in $5 a month.

[ [link removed] ]No, I'm sorry, I can't make a monthly donation.





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