Dear MoveOn member,

Donald Trump leads President Biden in key swing states, and now The Washington Post reports that "Republicans' chances at winning the Senate just skyrocketed."^1,2

Our only hope is to invest in efforts to reach voters who agree with us on the issues but may not vote—before it’s too late. Please pitch in $5 a month, or whatever you can, starting NOW.

Or, if you can't pitch in monthly, click here.

MoveOn's entire strategy to win this election is talking to "surge voters"—young voters and voters of color who became more active after Trump's win in 2016 but do not consistently vote—to help prevent the worst-case outcome of a Trump presidency.

And now, recent polling shows it's the strategy we need to win. As veteran Democratic strategist Joe Trippi has noted, "If we're in a dead heat when we've lost 20 points with [young voters, Black voters, and Latino voters], you get 2 points, 3 points, 4 points of them back, and Trump is dead."³

Those are the kinds of margins we can move through targeted voter outreach, IF we can raise the funds.

Click here to donate $5 a month, or whatever you can afford, to help fund our crucial work of contacting young voters and voters of color who do not consistently vote but are with us on critical issues.

Or, if you can't chip in monthly, click here.

As former Labor Secretary Robert Reich recently warned, "Americans are desperately in need of a refresher on how bad the Trump years really were."

That means reminding voters about double-digit unemployment, how the entire economy shut down while Trump told Americans to inject bleach into their bodies, how he refused to leave office peacefully and incited a violent insurrection. And it also means having frank discussions with voters about what Trump would mean going forward, which is far, far worse. Quite simply, a MAGA Republican takeover would dismantle our rights and undermine the pillars of our democracy for a generation.

MoveOn's $32 million election strategy is designed to counteract this threat directly. Can we count on you to donate $5 a month?

Yes, I'll chip in monthly.

No, I'm sorry, I can't make a monthly donation.

Your support will help our efforts to:

Connect with voters through MoveOn member testimonials to personalize election issues. In 2018, our Real Voter Voices project moved tens of thousands of voters to help achieve a blue wave. We are building on that success by creating a new program to collect thousands of testimonial videos from MoveOn members speaking authentically about the stakes of the 2024 election, why they are voting, and candidates they are supporting.
Use the power of social media influencers. Whether it be on TikTok, Discord, or Instagram, microinfluencers—social media personalities with as many as 100,000 followers—are driving major trends. We are building a cadre of 200 microinfluencers ready to share messaging we know will work, each speaking about our issues at least five times during the fall and also collaborating with MoveOn on content. These influencers will also encourage viewers to get involved with our get-out-the-vote activities.
Put boots on the ground. Face-to-face conversations work, which is why we are investing in our on-the-ground canvassing program. We plan to print 250,000 pieces of literature—making a powerful case as to why why defeating MAGA Republicans is incredibly important—to put in our trained canvassers' hands and into the hands of critical voters.
Organize house parties to draw people to our work. We are sponsoring house parties across the nation to gather MoveOn members to write postcards, call voters, and spread the word about the ways that a Democratic Congress and second Biden term will improve our lives—and how a MAGA regime will destroy our democracy.

We can't wait until September to raise this money, John, or it will be too late. We need to know that we can count on your ongoing support starting NOW. Are you with us?

Click here to donate $5 a month, or whatever you can afford.

Or, if you can't chip in monthly, click here.

Together, we can prevent a MAGA future and continue building a country that upholds the values of justice, equality, and democracy. Let's not give Trump and his MAGA Republican Party the chance to dictate our future.

Thanks for all you do.

–Mohammad, Melissa, Nadia, Soraya, and the rest of the team

Sources:

1. "Trump Leads in 5 Key States, as Young and Nonwhite Voters Express Discontent With Biden," The New York Times, May 13, 2024
https://act.moveon.org/go/193177?t=10&akid=389486%2E40999114%2EuDWlgk

2. "Republicans' chances at winning the Senate just skyrocketed," The Washington Post, May 15, 2024
https://act.moveon.org/go/193228?t=12&akid=389486%2E40999114%2EuDWlgk

3. "'The must read of the decade' - exposing Trump's 2025 takeover blueprint," "That Trippi Show," April 5, 2024
https://act.moveon.org/go/193244?t=14&akid=389486%2E40999114%2EuDWlgk

Want to support MoveOn's work? The MAGA movement's book bans have forced teachers and librarians across the country to remove books from their shelves and censor what young people can learn. MoveOn is fighting back, including by filling a "Banned Bookmobile" with books that the far right has banned and driving it to key cities and towns to raise the visibility of book bans, hand out banned books for free, and bring people together to stop censorship. To keep up the fight against book bans and the MAGA politicians who support them, we need your help.

Will you start a monthly gift to power and sustain MoveOn's critical work?

Yes, I'll chip in $5 a month.

No, I'm sorry, I can't make a monthly donation.

PAID FOR BY MOVEON POLITICAL ACTION, https://pol.moveon.org/. Not authorized by any candidate or candidate's committee. MoveOn Political Action - PO Box 96142, Washington, D.C. 20090-6142.

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