From Team NPP <[email protected]>
Subject “We go to barbershops and beauty salons.”
Date May 16, 2024 5:00 PM
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This is how we will combat voter apathy.

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Fellow activist,

With Pennsylvania being a key battleground state, our staff are out on the ground in our centered communities, working to ensure that voters have what they need to make their voices heard. But as a recent article published by Capital B News points out, “voter apathy is real,” especially among Black voters and other marginalized communities who have the power to decide the outcome of the November elections.

One reason for this apathy may be a lack of civic education in the classroom. This is partly because of a coordinated effort by groups such as Moms for Liberty that have set out to disrupt how and what our children are taught in schools. That’s why team NPP meets people where they are: in places of recreation, worship, educational institutions, social and fraternal clubs, frequented retail establishments, and community events year-round and engages in meaningful conversations around the issues that matter most.

Here’s what our CEO Kadida has to say: “People concentrate their efforts on college campuses, but most young folks don’t go to college. We go to barbershops and beauty salons. We go to trade centers and trade schools and community colleges.”

This work is essential because, as the article also points out, voter apathy will present a major problem heading into November. “Presidential and statewide races are routinely decided by razor-thin margins…Organizers are worried that a combination of exasperation with the political system and intensifying anti-Black voting legislation might throttle turnout during a critical election year.”

We are fighting back. Will you help us continue to expand the Pennsylvania electorate, centering Black, Indigenous, and other people of color, immigrant communities, and the youth (17-35-year-olds) and ensure those voters know what’s at stake by rushing $25 or more today? ([link removed])

We are actively engaging and mobilizing voters in key counties across the commonwealth to ensure that voters are ready to turn out this November. But we cannot do this alone.

Together,

Team NPP

The New Pennsylvania Project (NPP) is a voting rights organization with a year-round primary focus on voter registration, civic education, and mobilization. NPP centers historically disenfranchised and often neglected Black, Indigenous and other people of color, immigrant communities and the youth in our work. Through civic engagement, we ensure all eligible voters feel compelled to exercise their freedom to vote in the Commonwealth.

Will you support us with a monthly contribution today?

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New Pennsylvania Project
PO Box 443
West Chester, PA 19381
United States

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