From Polling Alert! (via Courage California)) <[email protected]>
Subject What politicians are doing wrong with Latina voters
Date April 10, 2024 7:28 PM
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Dear Friend,

Latina women are the powerhouse of their communities -- they decide
everything from what is on the table for dinner to how their families will
spend money to how their communities will come together about issues they
care about.

And when they’re registered to vote, Latina women turn out at an
incredible 84%. This is why California now has Latina legislators in
several seats, and 22 of 80 Assembly districts have majority Latina
voters.(1)

Latina women can drive real progressive wins at the polls this year -- but
there are two barriers to success. First, only about half of eligible
Latina women are registered to vote.(2) And second, these critical voters
are feeling disaffected and ignored, with many turning to Republican
policies as a result.(3)

Courage California, Lúcete/Communities for a New California, and Data for
Social Good unlocked the power of the Latina vote in our recent virtual
town hall, and the session became incredibly popular. So we are taking
this town hall in-person and on the road to help engage thousands of
Latina voters statewide!

[ [link removed] ]We want to be able to include as many Latina community leaders as
possible in our Latina Voter Town Halls in order to create a wave at the
polls in November. Will you chip in to help fund our meeting space,
election materials, and everything we need to make this road show a
success?

[ [link removed] ]Chip In Now

In the last census, Latinxs made up the largest group in California for
the first time ever.

That doesn’t mean this population votes as a bloc or all have the same
interests. Unfortunately, politicians often treat Latinx voters that way
-- swooping into town in the few weeks before an election to talk about
immigration and border issues, even though polls show that Latina voters’
top issues are actually child care, the economy, and inflation -- which
concern all of us.(4)

This ignorance turned Latina voters off in 2022. Voter registration didn't
keep pace with population growth. Worse, GOP candidates gained 10 points
in Latinx-majority districts over 2020.(5) If we have any hope of a more
equitable and just California, we need to get the message out of why
progressive policies meet Latina voters' needs.

Our Primary Power: The Latina Vote town hall changed the narrative. We had
on-the-ground Latina leaders, including from Courage California, talk
about the messages that are resounding most with Latina voters and how we
can best reach them. We talked about Courage Voter Guide and why it’s such
an important tool for turning out voters. And we heard from districts
where Latina powerhouses have won big at the ballot box! In the end, more
than 100 community leaders took away the information they need to engage
Latina voters in their community.

The town hall was so successful that we are taking our show on the road so
that we can engage more grassroots groups from more counties -- from
Riverside to Contra Costa to Ventura to San Diego -- in how to reach the
Latina voters in their districts. This is a critical pipeline of voters
for making real progress in California, and we need your help to make
these town halls a success!

[ [link removed] ]Will you donate to help take our Latina Voter Town Hall on the road?

Yours in the fight for our democracy in 2024!

–Irene, Annie, Angela, Isidra, Mario, Marvin, Alyssa, Jen, and Lindsay
(the Courage team)

[ [link removed] ]DONATE

Footnotes:
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Courage California (formerly Courage Campaign) makes sure our democracy works for ALL of us by fighting corruption in California politics. We believe the solution lies in exposing and solving systemic problems through strategic organizing, enhancing coordination between progressive organizations, and mobilizing civic engagement from our communities, particularly voters of color, young voters, and self-identified progressives.

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