Learn more April 16-18th in DC

American Association of Political Consultants
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Enhance your Political Consulting Expertise at #Pollies24!

#Pollies24 promises to be an unforgettable event filled with insightful sessions, fun events, and valuable industry connections.
 
Explore four sessions below offering a comprehensive understanding of how to leverage CTV and ACR technology, utilize data-driven targeting tactics, and develop creative strategies to effectively engage voters in the evolving media landscape of political marketing.

REGISTER NOW
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In the dynamic landscape of political advertising, every impression matters. Connected TV (CTV) advertising has emerged as a critical component for winning campaigns, offering an unparalleled opportunity to reach and engage with voters across a diverse media landscape.
 
Attendees will learn about:
 • current political buyer perspectives on streaming: Is streaming an extension of linear?
 • navigating budget allocations between linear and digital agencies
 • the rising influence of FAST (Free Ad-Supported Streaming TV) networks

With TV time spent with streaming surpassing cable TV for the first time in the summer of 2022 and broadcast TV even earlier political marketers face a pivotal moment for 2024.
 
Attendees will learn about:
 • the strategic advantage to prioritize CTV + ACR
 • the emergence of the “streaming voter”
 • opportunities and challenges for political marketers

As CTV continues to play a major role in the political landscape, learn from experts and thought leaders in the industry.
 
Attendees will learn how to :
 • leverage data and targeting tactics to reach audiences at scale
 • mobilize and engage voters with creative strategies
 • navigate the complex inventory landscape so you can build a winning campaign

CTV offers political advertisers a new era of choice. In this masterclass session, we’re busting the “either/or” myth and showing how political advertisers can leverage programmatic to get more from their TV media.
 
Attendees will learn how to:
 • maximize reach to target voter audiences with precision
 • combine your voter files with TV data
 • unite cross-channel data for deeper audience insights

REGISTER NOW
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The American Association of Political Consultants
1750 Tysons Boulevard, Suite 1500, McLean, VA, 22102
703-245-8020
 
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