Enhance your Political Consulting Expertise at #Pollies24! |
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#Pollies24 promises to be an unforgettable event filled
with insightful sessions, fun events, and valuable industry connections.
Explore four sessions below offering a comprehensive understanding
of how to leverage CTV and ACR technology, utilize data-driven targeting tactics,
and develop creative strategies to effectively engage voters in the evolving media landscape of political marketing.
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In the dynamic landscape of political
advertising, every impression matters. Connected TV (CTV) advertising has emerged
as a critical component for winning campaigns, offering an unparalleled opportunity
to reach and engage with voters across a diverse media landscape.
Attendees will learn about:
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current political
buyer perspectives on streaming: Is streaming an extension of linear?
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navigating budget
allocations between linear and digital agencies
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the rising influence of FAST (Free Ad-Supported Streaming TV) networks
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With TV time spent with streaming surpassing cable TV for
the first time in the summer of 2022 and broadcast TV even earlier political marketers
face a pivotal moment for 2024.
Attendees will learn about:
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the strategic advantage to prioritize CTV + ACR
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the emergence of the “streaming voter”
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opportunities and
challenges for political marketers
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As CTV continues to play a major role in the political landscape,
learn from experts and thought leaders in the industry.
Attendees will learn how to :
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leverage data and targeting tactics to reach audiences at scale
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mobilize and engage voters with creative strategies
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navigate the complex inventory landscape
so you can build a winning campaign
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CTV offers
political advertisers a new era of choice. In this masterclass session, we’re
busting the “either/or” myth and showing how political advertisers can leverage
programmatic to get more from their TV media.
Attendees will learn how to:
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maximize reach to target voter audiences with precision
- combine your voter files with TV data
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unite cross-channel
data for deeper audience insights
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