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0Mc=3D.
MARCH 28, 2024=20
Check out our new site!
Folks!
It=E2=80=99s here, it=E2=80=99s here, it=E2=80=99s here! After months of be=
hind-the-scenes work we are THRILLED to show off our new site and brand at =
www.checkmyads.org!
As the adtech industry=E2=80=99s only watchdog, Check My Ads is forging a p=
ermanent path to a safe and democratic process by advocating for industry s=
tandards built on transparency, integrity, and collaboration with citizens,=
advertisers, and regulators.
Sometimes that work takes the form of forcing Google to stop funding scamme=
rs. Other times it=E2=80=99s showing how keyword blocklists hurt journalism=
, filing complaints with the FTC, or preparing reports for the UN.
Restoring trust and stewardship to the ad ecosystem is required to safeguar=
d the democratic process. Thank you for working toward that goal with us.
Head on over to www.checkmyads.org, click around, and let us know what you =
think by sending an email to
[email protected]!=20
And if you=E2=80=99ve ever wanted to tell a friend about us, there=E2=80=99=
s no better time than now.
Bonus reading: Check out the About page and meet all of us!
=20
=E2=88=B7 WHAT WE'RE READING
=E2=9A=A1=EF=B8=8F
ChatGPT=E2=80=99s boss claims nuclear fusion is the answer to AI=E2=80=99s =
soaring energy needs. Not so fast, experts say.
AI consumes so much energy it threatens to make climate change worse, so it=
=E2=80=99s no surprise that big names in AI are pitching pie-in-the-sky cle=
aner energy alternatives. But solutions need to be grounded in reality, as =
CNN details. How AI is used is something we=E2=80=99re concerned about =E2=
=80=94 we recently published a report about its climate threats, and our re=
porter Rachel Gilmore broke it all down here in a video.
=F0=9F=90=B4
Inside marketing=E2=80=99s elusive Quixote quest for digital ad transparenc=
y
Is the ad industry actually changing and getting more transparent after a b=
rutal year? Digiday=E2=80=99s Seb Joseph says =E2=80=9Cthere are indeed gli=
mmers of real change. It may not be much, admittedly, but it=E2=80=99s a st=
art =E2=80=94 one that=E2=80=99s long overdue.=E2=80=9D
=F0=9F=91=8E
Google continues to run advertising on Russian disinformation sites
The headline says it all. A NewsGuard report found Google monetizing sites =
that spread disinformation, in violation of its own policies. Oh yeah, and =
it=E2=80=99s a problem we reported on in 2022.
=20
Whether this is a long weekend or a short weekend for you, we hope you get =
to make the most of it. See you next week!
Hugs,
=20
Follow us on socials
=20
=20
Fund the work
DONATE
=20
Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699
Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org
This email was sent to
[email protected]. Click here to [link removed]
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<!--[if mso]><center><![end-if]-->
<img class=3D"align-center" src=3D"[link removed]
eoncrm.com/neon/resource/checkmyads/images/CMA_Logo_45_4x.png" alt=3D"CMA_L=
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0; margin: 0; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; backgrou=
nd: #f8f5ee; padding: 10px 0px 0px; color: #013b5c; font-family: Roboto, sa=
ns-serif; font-size: 9pt; line-height: 12pt; text-align: center;"><strong>M=
ARCH 28, 2024 </strong></p></th>=20
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<th class=3D"columns small-12 large-12 first last default" st=
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break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
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tom: 10px; Margin-bottom: 10px; background: #F8F5EE; padding: 15px 12px 20p=
x; max-width: 480px; margin: 0px auto 10px;">Folks!<br><br>It=E2=80=99s her=
e, it=E2=80=99s here, it=E2=80=99s here! After months of behind-the-scenes =
work we are THRILLED to show off our new site and brand at <a title=3D"www.=
checkmyads.org" href=3D"[link removed]
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0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-align=
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ustry=E2=80=99s only watchdog, Check My Ads is forging a permanent path to =
a safe and democratic process by advocating for industry standards built on=
transparency, integrity, and collaboration with citizens, advertisers, and=
regulators.<br><br>Sometimes that work takes the form of <a title=3D"forci=
ng Google to stop funding scammers" href=3D"[link removed]
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locklists hurt journalism" href=3D"[link removed]
ng/click-link/xXtSo4ejOblsJ8JnsbPwKDoIKKWpq6HamGKaQrFX0Mc=3D/bfGcTyXorBadB4=
aivdqyuLYt4Mox5zfMvEfWdDDrmJU=3D" target=3D"_blank" rel=3D"noopener" style=
=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: 0=
; text-align: left; line-height: 1.5;">how keyword blocklists hurt journali=
sm</a>, <a title=3D"filing complaints with the FTC" href=3D"[link removed]
nemails.com/emails/tracking/click-link/xXtSo4ejOblsJ8JnsbPwKDoIKKWpq6HamGKa=
QrFX0Mc=3D/bfGcTyXorBadB4aivdqyuJmlLv5fmKZsfmjdRDYIHgE=3D" target=3D"_blank=
" rel=3D"noopener" style=3D"color: #0074d9; text-decoration: none; font-wei=
ght: inherit; padding: 0; text-align: left; line-height: 1.5;">filing compl=
aints with the FTC</a>, or <a title=3D"preparing reports for the UN" href=
=3D"[link removed]
bPwKDoIKKWpq6HamGKaQrFX0Mc=3D/bfGcTyXorBadB4aivdqyuHPIMS0iEnv0gn-gyrwP6y4=
=3D" target=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9; text-decor=
ation: none; font-weight: inherit; padding: 0; text-align: left; line-heigh=
t: 1.5;">preparing reports for the UN</a>.<br><br>Restoring trust and stewa=
rdship to the ad ecosystem is required to safeguard the democratic process.=
Thank you for working toward that goal with us.<br><br>Head on over to <a =
title=3D"www.checkmyads.org" href=3D"[link removed]
king/click-link/xXtSo4ejOblsJ8JnsbPwKDoIKKWpq6HamGKaQrFX0Mc=3D/bfGcTyXorBad=
B4aivdqyuHdAjLT_FlJOEhi8MEdw0TA=3D" target=3D"_blank" rel=3D"noopener" styl=
e=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding: =
0; text-align: left; line-height: 1.5;">www.checkmyads.org</a>, click aroun=
d, and let us know what you think by sending an email to <a title=3D"hello@=
checkmyads.org" href=3D"mailto:
[email protected]" target=3D"_blank" rel=
=3D"noopener" style=3D"color: #0074d9; text-decoration: none; font-weight: =
inherit; padding: 0; text-align: left; line-height: 1.5;">hello@checkmyads.=
org</a>! <br><br>And if you=E2=80=99ve ever wanted to tell a friend about u=
s, there=E2=80=99s no better time than now.<br><br><strong>Bonus reading:</=
strong> <a title=3D"Check out the About page" href=3D"[link removed]
s.com/emails/tracking/click-link/xXtSo4ejOblsJ8JnsbPwKDoIKKWpq6HamGKaQrFX0M=
c=3D/bfGcTyXorBadB4aivdqyuO6Kh51z09bbiC9g1tHz4hk=3D" target=3D"_blank" rel=
=3D"noopener" style=3D"color: #0074d9; text-decoration: none; font-weight: =
inherit; padding: 0; text-align: left; line-height: 1.5;">Check out the Abo=
ut page</a> and meet all of us!</p></th>=20
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acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
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rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
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<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
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<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"font-family: Roboto,Arial,sans-serif; Margin: 0; text-align: left; marg=
in-bottom: 10px; Margin-bottom: 10px; padding: 20px 10px 0px; color: #fd483=
b; font-size: 9pt; line-height: 16pt; max-width: 480px; margin: 5px auto 10=
px; font-weight: bold;"><span style=3D"font-size: 12pt;">=E2=88=B7 </span>W=
HAT WE'RE READING</p></th>=20
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</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
max-width: 480px; margin: 0px auto; border-style: solid; border-color: #ff=
ffff; width: 87.591241%; height: 30px;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left; height: 30px;">=20
<td class=3D"align-center" style=3D"word-wrap: break-word=
; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-serif=
; font-weight: 400; padding: 0; margin: 0; Margin: 0; font-size: 12pt; line=
-height: 1.5; width: 9.656709%; text-align: center; height: 30px; border-co=
llapse: collapse;"><span style=3D"padding: 20px 10px 5px; font-size: 16pt; =
line-height: 22pt;">=E2=9A=A1=EF=B8=8F</span></td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 90.762579%; height: 30px; border-collapse: collapse;"> <h4 =
style=3D"padding: 0; margin: 0; Margin: 0; text-align: left; line-height: 1=
30%; color: inherit; word-wrap: normal; font-weight: 400; margin-bottom: 10=
px; Margin-bottom: 10px; font-size: 24px; font-family: Georgia, serif;"><a =
title=3D"ChatGPT=E2=80=99s boss claims nuclear fusion is the answer to AI=
=E2=80=99s soaring energy needs. Not so fast, experts say." href=3D"https:/=
/api.neonemails.com/emails/tracking/click-link/xXtSo4ejOblsJ8JnsbPwKDoIKKWp=
q6HamGKaQrFX0Mc=3D/bfGcTyXorBadB4aivdqyuPUoNTI5Tp9x5noMd0BSVeM=3D" target=
=3D"_blank" rel=3D"noopener" style=3D"text-decoration: none; font-weight: i=
nherit; padding: 0; text-align: left; line-height: 1.5; color: #0074d9;">Ch=
atGPT=E2=80=99s boss claims nuclear fusion is the answer to AI=E2=80=99s so=
aring energy needs. Not so fast, experts say.</a></h4> <p style=3D"color: #=
3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; margin: 0; =
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bott=
om: 10px; Margin-bottom: 10px; background: #ffffff; padding: 5px 0px 10px;"=
>AI consumes so much energy<span class=3D"discussion-id-2a9c8b15-640e-49fd-=
8962-4622b929973f notion-enable-hover" data-token-index=3D"1"> it threatens=
to make climate change worse, so it=E2=80=99s no surprise that big names i=
n AI are pitching pie-in-the-sky cleaner energy alternatives. But solutions=
need to be grounded in reality, as CNN details. How AI is used is somethin=
g we=E2=80=99re concerned about =E2=80=94 we recently </span><a class=3D"di=
scussion-id-2a9c8b15-640e-49fd-8962-4622b929973f notion-link-token notion-f=
ocusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
emails.com/emails/tracking/click-link/xXtSo4ejOblsJ8JnsbPwKDoIKKWpq6HamGKaQ=
rFX0Mc=3D/bfGcTyXorBadB4aivdqyuPRxmpfdM5sJCKHUTih7j80=3D" rel=3D"noopener n=
oreferrer" data-token-index=3D"2" style=3D"color: #0074d9; text-decoration:=
none; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5=
;"><span class=3D"link-annotation-unknown-block-id--1859244309">published a=
report about its climate threats</span></a><span class=3D"discussion-id-2a=
9c8b15-640e-49fd-8962-4622b929973f notion-enable-hover" data-token-index=3D=
"3">, </span>and our reporter <a class=3D"notion-link-token notion-focusabl=
e-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
com/emails/tracking/click-link/xXtSo4ejOblsJ8JnsbPwKDoIKKWpq6HamGKaQrFX0Mc=
=3D/bfGcTyXorBadB4aivdqyuLVBBz0WrpdrJPbaA2XSMno=3D" rel=3D"noopener norefer=
rer" data-token-index=3D"5" style=3D"color: #0074d9; text-decoration: none;=
font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><sp=
an class=3D"link-annotation-unknown-block-id--1159981535">Rachel Gilmore br=
oke it all down here in a video.</span></a></p> </td>=20
</tr>=20
</tbody>=20
</table></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
max-width: 480px; margin: 0px auto; border-style: solid; border-color: #ff=
ffff; width: 87.591241%; height: 30px;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left; height: 30px;">=20
<td class=3D"align-center" style=3D"word-wrap: break-word=
; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-serif=
; font-weight: 400; padding: 0; margin: 0; Margin: 0; font-size: 12pt; line=
-height: 1.5; width: 9.656709%; text-align: center; height: 30px; border-co=
llapse: collapse;"><span style=3D"padding: 20px 10px 5px; font-size: 16pt; =
line-height: 22pt;">=F0=9F=90=B4</span></td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 90.762579%; height: 30px; border-collapse: collapse;"><span=
style=3D"font-family: Georgia, serif; font-size: 16pt;"><a title=3D"Inside=
marketing=E2=80=99s elusive Quixote quest for digital ad transparency" hre=
f=3D"[link removed]
sbPwKDoIKKWpq6HamGKaQrFX0Mc=3D/bfGcTyXorBadB4aivdqyuAkL4j-vndpI6ddS5-GL4Gs=
=3D" target=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9; text-decor=
ation: none; font-weight: inherit; padding: 0; text-align: left; line-heigh=
t: 1.5;">Inside marketing=E2=80=99s elusive Quixote quest for digital ad tr=
ansparency</a></span> <p style=3D"color: #3c4144; font-family: Roboto,Arial=
,sans-serif; font-weight: 400; margin: 0; Margin: 0; text-align: left; font=
-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px; ba=
ckground: #ffffff; padding: 5px 0px 10px;">Is the ad industry actually chan=
ging and getting more transparent after <a class=3D"notion-link-token notio=
n-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
eonemails.com/emails/tracking/click-link/xXtSo4ejOblsJ8JnsbPwKDoIKKWpq6HamG=
KaQrFX0Mc=3D/bfGcTyXorBadB4aivdqyuPd3tqXq_LdokYhYZE6zzEA=3D" rel=3D"noopene=
r noreferrer" data-token-index=3D"1" style=3D"color: #0074d9; text-decorati=
on: none; font-weight: inherit; padding: 0; text-align: left; line-height: =
1.5;"><span class=3D"link-annotation-unknown-block-id--8637978">a brutal ye=
ar</span></a>? Digiday=E2=80=99s Seb Joseph says =E2=80=9Cthere are indeed =
glimmers of real change. It may not be much, admittedly, but it=E2=80=99s a=
start =E2=80=94 one that=E2=80=99s long overdue.=E2=80=9D</p> </td>=20
</tr>=20
</tbody>=20
</table></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
max-width: 480px; margin: 0px auto; border-style: solid; border-color: #ff=
ffff; width: 87.591241%; height: 30px;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left; height: 30px;">=20
<td class=3D"align-center" style=3D"word-wrap: break-word=
; vertical-align: top; color: #3c4144; font-family: Roboto,Arial,sans-serif=
; font-weight: 400; padding: 0; margin: 0; Margin: 0; font-size: 12pt; line=
-height: 1.5; width: 9.656709%; text-align: center; height: 30px; border-co=
llapse: collapse;"><span style=3D"padding: 20px 10px 5px; font-size: 16pt; =
line-height: 22pt;">=F0=9F=91=8E</span></td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 90.762579%; height: 30px; border-collapse: collapse;"><span=
style=3D"font-family: Georgia, serif; font-size: 16pt;"><a class=3D"notion=
-link-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=
=3D"[link removed]
bPwKDoIKKWpq6HamGKaQrFX0Mc=3D/bfGcTyXorBadB4aivdqyuJiyph3vL1vlFx9zIxy1Nw8=
=3D" rel=3D"noopener noreferrer" data-token-index=3D"0" style=3D"color: #00=
74d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: =
left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id-12=
46744145">Google continues to run advertising on Russian disinformation sit=
es</span></a></span> <p style=3D"color: #3c4144; font-family: Roboto,Arial,=
sans-serif; font-weight: 400; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px; bac=
kground: #ffffff; padding: 5px 0px 10px;">The headline says it all. A NewsG=
uard report found Google monetizing sites that spread disinformation, in vi=
olation of its own policies. Oh yeah, and it=E2=80=99s a problem <a href=3D=
"[link removed]
KDoIKKWpq6HamGKaQrFX0Mc=3D/bfGcTyXorBadB4aivdqyuMrdKxo7vHcdY4hlCVNZv3I=3D" =
style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; paddi=
ng: 0; text-align: left; line-height: 1.5;">we reported on in 2022</a>.</p>=
</td>=20
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</table></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400;=
Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bot=
tom: 10px; Margin-bottom: 10px; background: #ffffff; padding: 5px 10px 20px=
; max-width: 480px; margin: auto;">Whether this is a long weekend or a shor=
t weekend for you, we hope you get to make the most of it. See you next wee=
k!</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p style=
=3D"font-family: Roboto,Arial,sans-serif; font-weight: 400; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px; background: #ffffff; color: #013b5c; padding: 30px 0px 20px=
; max-width: 480px; margin: auto;"><span style=3D"font-family: 'Roboto', sa=
ns-serif; font-size: 12pt; line-height: 10px;"> Hugs,</span><br><img class=
=3D"align-center" src=3D"[link removed]
heckmyads/images/CN_Sig2(1).png" alt=3D"CN_Sig2(1).png" width=3D"600" align=
=3D"center" style=3D"outline: none; text-decoration: none; -ms-interpolatio=
n-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 au=
to; Margin: 0 auto; float: none; text-align: center; height: auto;"></p></t=
h>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 2px; bord=
er-top-style: solid; border-top-color: #E3DFD9; margin-top: 40px; margin-bo=
ttom: 30px;" data-color=3D"#E3DFD9" data-thicknessnum=3D"2" data-dividersty=
le=3D"solid" data-topnum=3D"40" data-bottomnum=3D"30" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 40px auto 0px; border-style: solid;=
border-color: #013B5C;" border=3D"2">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 99.817518%; border-collapse: collapse;"> <p style=3D"font-w=
eight: 400; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; background=
: #ffffff; padding: 20px 10px 20px; font-family: Georgia, serif; font-size:=
22pt; line-height: 24pt; color: #013b5c; max-width: 480px; text-align: cen=
ter; margin: auto;">Follow us on socials</p> </td>=20
</tr>=20
</tbody>=20
</table>=20
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
width: 100%; max-width: 480px; margin: 0px auto 40px; background: #013B5C;=
border-style: solid; border-color: #013B5C;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;"> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1=
rem;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/xXtSo4ejOblsJ8JnsbPwKDoIKKWpq=
6HamGKaQrFX0Mc=3D/bfGcTyXorBadB4aivdqyuNihbDwQoi5qGWHl46LIpTU=3D" data-link=
type=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;=
"><img class=3D"align-center" src=3D"[link removed]
n/resource/checkmyads/images/Instagram_Glyph_White%20copy.png" alt=3D"Insta=
gram_Glyph_White%20copy.png" width=3D"30" align=3D"center" style=3D"outline=
: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: =
100%; clear: both; border: none; display: block; margin: 0 auto; Margin: 0 =
auto; float: none; text-align: center; height: auto;"></a><!--[if mso]></ce=
nter><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/xXtSo4ejOblsJ8JnsbPwKDoIKKWpq6=
HamGKaQrFX0Mc=3D/bfGcTyXorBadB4aivdqyuF8SAMHlJY2lrz5U6RnqHF0=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/LI-In-Bug.png" alt=3D"LI-In-Bug.png" width=3D"3=
0" align=3D"center" style=3D"outline: none; text-decoration: none; -ms-inte=
rpolation-mode: bicubic; max-width: 100%; clear: both; border: none; displa=
y: block; margin: 0 auto; Margin: 0 auto; float: none; text-align: center; =
height: auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/xXtSo4ejOblsJ8JnsbPwKDoIKKWpq6=
HamGKaQrFX0Mc=3D/bfGcTyXorBadB4aivdqyuLvgbCY8wKlGO2sYiIqnva4=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/TikTok-logo.png" alt=3D"TikTok-logo.png" width=
=3D"26" align=3D"center" style=3D"outline: none; text-decoration: none; -ms=
-interpolation-mode: bicubic; max-width: 100%; clear: both; border: none; d=
isplay: block; margin: 0 auto; Margin: 0 auto; float: none; text-align: cen=
ter; height: auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/xXtSo4ejOblsJ8JnsbPwKDoIKKWpq6=
HamGKaQrFX0Mc=3D/bfGcTyXorBadB4aivdqyuLH7MUA5L7s61e9Nx0zSFgE=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/threads.png" alt=3D"threads.png" width=3D"26" a=
lign=3D"center" style=3D"outline: none; text-decoration: none; -ms-interpol=
ation-mode: bicubic; max-width: 100%; clear: both; border: none; display: b=
lock; margin: 0 auto; Margin: 0 auto; float: none; text-align: center; heig=
ht: auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; padding-top: 20px; padding-bottom: 10px; border=
-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1r=
em;">
<!--[if mso]><center><![end-if]--><a href=3D"[link removed]
pi.neonemails.com/emails/tracking/click-link/xXtSo4ejOblsJ8JnsbPwKDoIKKWpq6=
HamGKaQrFX0Mc=3D/bfGcTyXorBadB4aivdqyuM4tFRakxecNnpEfXRmwj4A=3D" data-linkt=
ype=3D"default" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5; margin: 0 auto;"=
><img class=3D"align-center" src=3D"[link removed]
/resource/checkmyads/images/logo-white%20copy.png" alt=3D"logo-white%20copy=
.png" width=3D"29" align=3D"center" style=3D"outline: none; text-decoration=
: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; bord=
er: none; display: block; margin: 0 auto; Margin: 0 auto; float: none; text=
-align: center; height: auto;"></a><!--[if mso]></center><![end-if]-->
</figure> <!--[if mso]></center><![end-if]-->
</figure> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 14.262089%; border-collapse: collapse;"> </td>=20
</tr>=20
</tbody>=20
</table></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Roboto,Arial,sans-serif;">=
=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 8px;"><p class=
=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px=
; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; font-f=
amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
<table class=3D"button expanded email-button mceNonEditable=
" style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertic=
al-align: top; text-align: left; Margin: 0 0 16px; width: 100%; max-width: =
480px; margin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; border-collapse: collapse;">=20
<table class=3D"mceNonEditable" style=3D"border-spacing:=
0; border-collapse: collapse; padding: 0; vertical-align: top; text-align:=
left; max-width: 100%; width: 100%;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-ali=
gn: left;">=20
<td style=3D"word-wrap: break-word; vertical-align: t=
op; font-family: Roboto,Arial,sans-serif; padding: 0; margin: 0; Margin: 0;=
background-color: #fe483a; color: #ffffff; border-collapse: collapse; font=
-size: 18px; font-weight: 400; line-height: 28px; text-align: center; borde=
r: 0 solid #fe483a;">
<center style=3D"width: 100%; min-width: 100%;">
<a class=3D"titan__email-button mceEditable" style=
=3D"box-sizing: border-box; font-family: Roboto,Arial,sans-serif; text-deco=
ration: none; display: inline-block; width: 100%; padding-left: 0; padding-=
right: 0; border-radius: 0; color: #ffffff; line-height: 28px; text-align: =
center; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px;=
font-size: 16pt;" title=3D"DONATE" href=3D"[link removed]
ls/tracking/click-link/xXtSo4ejOblsJ8JnsbPwKDoIKKWpq6HamGKaQrFX0Mc=3D/bfGcT=
yXorBadB4aivdqyuEPl-NSCSQNO6LxfczpQp_w=3D" target=3D"_blank" rel=3D"noopene=
r" data-bgcolor=3D"#fe483a" data-bordercolor=3D"#282968" data-textcolor=3D"=
#FFFFFF" data-url=3D"[link removed]" data-text=3D"DONATE=
" data-borderradius=3D"0">DONATE</a>
</center></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> <p style=3D"color: #3c4144; font-family: Roboto,Ari=
al,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-ali=
gn: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bo=
ttom: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #003B5B; font-family: Roboto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"word-wrap: break-word; vertical-align: top; color: #3c4144; font-fam=
ily: Roboto,Arial,sans-serif; font-weight: 400; padding: 0; text-align: lef=
t; font-size: 12pt; line-height: 1.5; margin: 0 auto; Margin: 0 auto; word-=
break: break-word; width: 564px; padding-left: 24px; padding-right: 24px; b=
order-collapse: collapse; padding-top: 8px; padding-bottom: 24px;">
<table class=3D"editor-table" style=3D"border-spacing: 0; bo=
rder-collapse: collapse; padding: 0; vertical-align: top; text-align: left;=
max-width: 480px; margin: 0 auto; border-style: solid; border-color: #3c41=
44; width: 87.591241%;" border=3D"0">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 49.908759%; height: 123px; border-collapse: collapse;"> <p =
style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight:=
400; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px; padding: 10px 10px 10px;"><=
span style=3D"font-family: arial, helvetica, sans-serif; color: #ecf0f1; fo=
nt-size: 10pt; line-height: 14pt !important;">Check My Ads Institute is a n=
on-profit 501(c)3 organization. <br>=E2=80=A8Tax ID/EIN: 87-1895699</span><=
/p> </td>=20
<td style=3D"word-wrap: break-word; vertical-align: top; =
color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight: 400; pad=
ding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-heig=
ht: 1.5; width: 49.908759%; height: 183px; border-collapse: collapse;"> <p =
style=3D"color: #3c4144; font-family: Roboto,Arial,sans-serif; font-weight:=
400; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px; padding: 10px 10px 10px;"><=
span style=3D"font-family: arial, helvetica, sans-serif; color: #ecf0f1; fo=
nt-size: 10pt; line-height: 14pt !important;">Have any questions or comment=
s? =E2=80=A8Reach out to us at
[email protected]</span></p> </td>=20
</tr>=20
</tbody>=20
</table></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row" style=3D"border-spacing: 0; border-collapse=
: collapse; vertical-align: top; text-align: left; padding: 0; position: re=
lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Rob=
oto,Arial,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns small-12 large-12 first last" style=3D"w=
ord-wrap: break-word; vertical-align: top; color: #3c4144; font-family: Rob=
oto,Arial,sans-serif; font-weight: 400; text-align: left; font-size: 12pt; =
line-height: 1.5; margin: 0 auto; Margin: 0 auto; padding-top: 24px; paddin=
g-bottom: 24px; word-break: break-word; width: 564px; padding-left: 24px; p=
adding-right: 24px; border-collapse: collapse; padding: 0;">=20
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MARCH 28, 2024
Check out our new site!
Folks!
It’s here, it’s here, it’s here! After months of behind-the-scenes work we are THRILLED to show off our new site and brand at www.checkmyads.org!
As the adtech industry’s only watchdog, Check My Ads is forging a permanent path to a safe and democratic process by advocating for industry standards built on transparency, integrity, and collaboration with citizens, advertisers, and regulators.
Sometimes that work takes the form of forcing Google to stop funding scammers. Other times it’s showing how keyword blocklists hurt journalism, filing complaints with the FTC, or preparing reports for the UN.
Restoring trust and stewardship to the ad ecosystem is required to safeguard the democratic process. Thank you for working toward that goal with us.
Head on over to www.checkmyads.org, click around, and let us know what you think by sending an email to
[email protected]!
And if you’ve ever wanted to tell a friend about us, there’s no better time than now.
Bonus reading: Check out the About page and meet all of us!
∷ WHAT WE'RE READING
⚡️
ChatGPT’s boss claims nuclear fusion is the answer to AI’s soaring energy needs. Not so fast, experts say.
AI consumes so much energy it threatens to make climate change worse, so it’s no surprise that big names in AI are pitching pie-in-the-sky cleaner energy alternatives. But solutions need to be grounded in reality, as CNN details. How AI is used is something we’re concerned about — we recently published a report about its climate threats, and our reporter Rachel Gilmore broke it all down here in a video.
🐴
Inside marketing’s elusive Quixote quest for digital ad transparency
Is the ad industry actually changing and getting more transparent after a brutal year? Digiday’s Seb Joseph says “there are indeed glimmers of real change. It may not be much, admittedly, but it’s a start — one that’s long overdue.”
👎
Google continues to run advertising on Russian disinformation sites
The headline says it all. A NewsGuard report found Google monetizing sites that spread disinformation, in violation of its own policies. Oh yeah, and it’s a problem we reported on in 2022.
Whether this is a long weekend or a short weekend for you, we hope you get to make the most of it. See you next week!
Hugs,
Follow us on socials
Fund the work
DONATE
Check My Ads Institute is a non-profit 501(c)3 organization.
Tax ID/EIN: 87-1895699
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