From The Ad Council <[email protected]>
Subject Gun Violence: A Public Health Crisis
Date March 21, 2024 8:01 PM
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CREATE + CHANGE=20

MARCH 2024

As we step into spring, we=E2=80=99re excited to announce inspiring new ini=
tiatives that stir inspiration and drive meaningful change, from gun violen=
ce prevention to a special mental health message from Elmo. Next, we break =
bread and build bonds in new creative designed to promote acceptance, commu=
nity and belonging. We also share insights on the evolving influencer marke=
ting landscape, plus more!


Healthcare Leaders Invest $10M for Youth Gun Violence Prevention Initiative

In partnership with a coalition of healthcare leaders and organizations, we=
are proud to announce a groundbreaking initiative to address gun violence =
and its impact on America=E2=80=99s youth. Funded by members of the Nationa=
l Health Care CEO Council on Gun Violence Prevention and Safety, with a see=
d donation of $10 million, this initiative marks a significant investment i=
n our shared mission to develop and implement innovative solutions to reduc=
e firearm-related deaths and injuries.Read the release to learn more!=20

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Elmo and Friends Supoort Emotional Well-Being

In an exciting partnership with Sesame Workshop, we've launched new creativ=
e for our =E2=80=9CLove, Your Mind=E2=80=9D campaign=E2=80=94created in col=
laboration with Huntsman Mental Health Institute=E2=80=94featuring Elmo and=
friends. Available in English and Spanish, Elmo shares helpful tips like h=
umming to help children manage their emotional well-being. Watch the creati=
ve =C2=A0and stay tuned for more from Elmo in May for Mental Health Awarene=
ss Month.
=20
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Communities Across America Break And Build Bonds

Nearly two-thirds of Americans report feeling a lack of belonging in at lea=
st one life setting. In response to this very common reality, we partnered =
with the Team Up Project to introduce =E2=80=9CShared Table=E2=80=9D=E2=80=
=94a part of our =E2=80=9CBelonging Begins With Us=E2=80=9D campaign that i=
nvites viewers to embrace connection and community. Developed by Avoq, this=
heartfelt video serves as a reminder of the transformative power of belong=
ing and reflects our commitment to foster environments where everyone feels=
valued and included. Watch the creative today!

[link removed]
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=
=20
More news: =20

- On the blog,our chief campaign development officer discusses how and why =
we're reframing the issue of gun violence as a public health crisis.

[link removed]
DYyNTQxMDI1Njk3S0&b=3D2&j=3DMjYyMzkzMzUwMwS2&mt=3D1&rt=3D0=20

- Also on the blog, we share insights fromour Creators for Good program on =
the evolving influencer marketing landscape.=20

[link removed]
DYyNTQxMDI1Njk3S0&b=3D2&j=3DMjYyMzkzMzUwMwS2&mt=3D1&rt=3D0=20

- Check out Al Roker discussing our latest Smokey Bear creative, developed =
for Smokey=E2=80=99s 80th birthday, during an exclusive segment on TODAY!

[link removed]
DYyNTQxMDI1Njk3S0&b=3D2&j=3DMjYyMzkzMzUwMwS2&mt=3D1&rt=3D0=20

- We're honored to receive the Bronze Award for the Most Culturally Inclusi=
ve Brand of 2023 in the multicultural and inclusive category at the ANA All=
iance for Inclusive and Multicultural Marketing Forum=E2=80=94big thanks to=
ANA AIMM for the recognition!

[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjYyMzkzMzUwMwS2&mt=3D1&rt=3D0=20
=C2=A0 =20

The Ad Council
815 Second Avenue, 9th Floor
New York, NY 10017

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<div id=3D"mktcloud-preheader" key=3D"preheader" style=3D"display:none;max-=
height:0px;overflow:hidden;"><p id=3D"mktcloud-preheader-text">Our groundbr=
eaking initiative to combat gun violence in America.</p><div style=3D"displ=
ay:none;max-height:0px;overflow:hidden;">&#847; &#847; &#847; &#847; &#847;=
&#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#84=
7; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#=
847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; =
&#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847=
; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#8=
47; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &=
#847;</div></div>
<table class=3D"layout-table" key=3D"3" align=3D"center" style=3D"table-lay=
out:fixed;height:auto;width:100% !important;background-color:#ebebeb;" cell=
spacing=3D"0" cellpadding=3D"0">
<colgroup class=3D"displayNone" key=3D"1">
<col class=3D"align-center-column" key=3D"0">
<col width=3D"107px" key=3D"1">
<col width=3D"107px" key=3D"2">
<col width=3D"107px" key=3D"3">
<col width=3D"107px" key=3D"4">
<col width=3D"107px" key=3D"5">
<col width=3D"107px" key=3D"6">
<col class=3D"align-center-column" key=3D"7">
</colgroup>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"05661661-ed59-44c3-89de-9204ad605a3e">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-top:0px;padding-left:0px;padding-right:0px; =
background-color:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-top:0px;padding-left:0px;padding-right:0px; =
background-color:#ebebeb;" data-content-item-id=3D"05661661-ed59-44c3-89=
de-9204ad605a3e">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"05661661-e=
d59-44c3-89de-9204ad605a3e">
<div>
<table data-content-item-id=3D"05661661-ed59-44c3-89de-9204ad605a3e" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;background-color:transparent;" data-content-item-id=3D"05661661-ed59=
-44c3-89de-9204ad605a3e">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"3" width=3D"320" valign=3D"top" style=3D"width:320px; height:100%;vert=
ical-align:top;padding-left:0px; background-color:#ffffff;
">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
cal-align:top;padding-left:0px; background-color:#ffffff;
" data-content-item-id=3D"05661661-ed59-44c3-89de-9204ad605a3e">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:320px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"05661661-e=
d59-44c3-89de-9204ad605a3e">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"05661661-ed59-44c3-89de-9204ad605a3e" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;padding-top:2=
0px;padding-bottom:20px;box-sizing:border-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"AC logo" href=3D"[link removed]
tt?ms=3DMzU0MDY1NjIS1&kn=3D14&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjYyMzkzMzUw=
MwS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"05661661-ed59-44c3-89de-9204ad605a3e" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/ea77acb3-ffb1-462=
3-85c8-5b938992b392.png" alt=3D"Ad Council Create + Change" border=3D"0" s=
tyle=3D"width:100%;display:block;max-width:255px!important;" width=3D"255"/=
>
</a>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
</td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"3" width=3D"320" valign=3D"top" style=3D"width:320px; height:100%;vert=
ical-align:top;padding-right:0px; background-color:#ffffff;
">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
cal-align:top;padding-right:0px; background-color:#ffffff;
" data-content-item-id=3D"05661661-ed59-44c3-89de-9204ad605a3e">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:32=
0px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"05661661-e=
d59-44c3-89de-9204ad605a3e">
<div>
<table data-content-item-id=3D"05661661-ed59-44c3-89de-9204ad605a3e" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:10px;padding-bottom:10px;padding-left:10px;padd=
ing-right:10px;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:10px=
;padding-top:50px;padding-bottom:10px;padding-left:10px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #000000;background-=
color:transparent;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"05661661-ed59-44c3-89de-9204ad605a3e" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #000000;background-color:tra=
nsparent;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p styl=
e=3D"text-align:center">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &n=
bsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; MARCH 2024</p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"05661661-ed59-44c3-89de-9204ad605a3e">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"05661661-ed59-44c3-89de-9204ad605a3e"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"05661661-e=
d59-44c3-89de-9204ad605a3e">
<div>
<table data-content-item-id=3D"05661661-ed59-44c3-89de-9204ad605a3e" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"05661661-e=
d59-44c3-89de-9204ad605a3e">
<div>
<table data-content-item-id=3D"05661661-ed59-44c3-89de-9204ad605a3e" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"05661661-ed59-44c3-89de-9204ad605a3e" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">As we step into =
spring, we=E2=80=99re excited to announce inspiring new initiatives that st=
ir inspiration and drive meaningful change, from gun violence prevention to=
a special mental health message from Elmo. Next, we break bread and build =
bonds in new creative designed to promote acceptance, community and belongi=
ng. We also share insights on the evolving influencer marketing landscape, =
plus more!</span></p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"05661661-e=
d59-44c3-89de-9204ad605a3e">
<div>
<table data-content-item-id=3D"05661661-ed59-44c3-89de-9204ad605a3e" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"05661661-e=
d59-44c3-89de-9204ad605a3e">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"05661661-ed59-44c3-89de-9204ad605a3e" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"GunViolenceIMG" href=3D"[link removed]
1.com/ctt?ms=3DMzU0MDY1NjIS1&kn=3D23&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjYyM=
zkzMzUwMwS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"05661661-ed59-44c3-89de-9204ad605a3e" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/1988710d-2e8b-4b7=
1-b2eb-5aa70e15b465.jpg" alt=3D"Healthcare Leaders Invest $10M for Youth Gu=
n Violence Prevention Initiative" border=3D"0" style=3D"width:100%;display=
:block;max-width:640px!important;" width=3D"640"/>
</a>
</td>
</tr>
=20
</table>
</td>
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=20
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</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"05661661-e=
d59-44c3-89de-9204ad605a3e">
<div>
<table data-content-item-id=3D"05661661-ed59-44c3-89de-9204ad605a3e" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"05661661-ed59-44c3-89de-9204ad605a3e" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>Healthcare Leaders Invest $10M for Youth Gun Violence =
Prevention Initiative</strong></span></h1></div>
</td>
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</table>
</td>
</tr>
=20
</table>
</td>
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</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"05661661-e=
d59-44c3-89de-9204ad605a3e">
<div>
<table data-content-item-id=3D"05661661-ed59-44c3-89de-9204ad605a3e" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 140%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"05661661-ed59-44c3-89de-9204ad605a3e" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.4;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif">In partnership with a coalition=
of healthcare leaders and organizations, we are proud to announce a ground=
breaking initiative to address gun violence and its impact on America=E2=80=
=99s youth. Funded by members of the National Health Care CEO Council on Gu=
n Violence Prevention and Safety, with a seed donation of $10 million, this=
initiative marks a significant investment in our shared mission to develop=
and implement innovative solutions to reduce firearm-related deaths and in=
juries. </span><a style=3D"color:#1b78a0;text-decoration:underline" href=3D=
"[link removed]
DYyNTQxMDI1Njk3S0&b=3D0&j=3DMjYyMzkzMzUwMwS2&mt=3D1&rt=3D0" name=3D"GunViol=
ence_Article" data-key=3D"d724777e-c5fd-41d3-953f-fbc0b914d3a2:e8fe938f-67=
a0-41bc-b8a3-6db34f49d5d7" target=3D"_self" rel=3D"noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer"><span style=3D"font-family:'=
roboto' , sans-serif">Read the release to learn more</span></a><span style=
=3D"font-family:'roboto' , sans-serif">!</span></p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
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</td>
</tr>
=20
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</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"05661661-e=
d59-44c3-89de-9204ad605a3e">
<div>
<table data-content-item-id=3D"05661661-ed59-44c3-89de-9204ad605a3e" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
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</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"05661661-e=
d59-44c3-89de-9204ad605a3e">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"05661661-ed59-44c3-89de-9204ad605a3e" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"ElmoandFriends_IMG" href=3D"[link removed]
ials1.com/ctt?ms=3DMzU0MDY1NjIS1&kn=3D18&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DM=
jYyMzkzMzUwMwS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"05661661-ed59-44c3-89de-9204ad605a3e" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dab6c793-d9da-443=
a-95f0-c676a1a94e26.jpg" alt=3D"Elmo and Friends Support Emotional Well-Bei=
ng" border=3D"0" style=3D"width:100%;display:block;max-width:640px!importa=
nt;" width=3D"640"/>
</a>
</td>
</tr>
=20
</table>
</td>
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</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"05661661-e=
d59-44c3-89de-9204ad605a3e">
<div>
<table data-content-item-id=3D"05661661-ed59-44c3-89de-9204ad605a3e" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"05661661-ed59-44c3-89de-9204ad605a3e" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>Elmo and Friends Support Emotional Well-Being</strong></h1=
></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"05661661-e=
d59-44c3-89de-9204ad605a3e">
<div>
<table data-content-item-id=3D"05661661-ed59-44c3-89de-9204ad605a3e" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 140%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"05661661-ed59-44c3-89de-9204ad605a3e" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.4;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p>In an =
exciting partnership with Sesame Workshop, we've launched new creative for =
our =E2=80=9CLove, Your Mind=E2=80=9D campaign=E2=80=94created in collabora=
tion with Huntsman Mental Health Institute=E2=80=94featuring Elmo and frien=
ds. Available in English and Spanish, Elmo shares helpful tips like humming=
to help children manage their emotional well-being. <a style=3D"color:#1b7=
8a0;text-decoration:underline" href=3D"[link removed]
om/ctt?ms=3DMzU0MDY1NjIS1&kn=3D11&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjYyMzkz=
MzUwMwS2&mt=3D1&rt=3D0" name=3D"ElmoCreative" data-key=3D"ac0ed469-0a2f-42=
c5-9800-6b48884f880f:ac60ae32-d90f-4834-8f1f-88169d5e1d7c" target=3D"_blank=
" rel=3D"noopener noreferrer noopener noreferrer noopener noreferrer noopen=
er noreferrer noopener noreferrer noopener noreferrer noopener noreferrer n=
oopener noreferrer">Watch the creative</a> and stay tuned for more from Elm=
o in May for Mental Health Awareness Month.</p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
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</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"05661661-e=
d59-44c3-89de-9204ad605a3e">
<div>
<table data-content-item-id=3D"05661661-ed59-44c3-89de-9204ad605a3e" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
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</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"05661661-ed59-44c3-89de-9204ad605a3e">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"05661661-ed59-44c3-89de-9204ad605a3e"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"05661661-e=
d59-44c3-89de-9204ad605a3e">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"05661661-ed59-44c3-89de-9204ad605a3e" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"BBWU_ReelIMG" href=3D"[link removed]
com/ctt?ms=3DMzU0MDY1NjIS1&kn=3D12&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjYyMzk=
zMzUwMwS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"05661661-ed59-44c3-89de-9204ad605a3e" src=3D"[link removed]
c.content-cms.com/s3/8420f27f-0ee4-49e5-b4fc-da3d13079abc/9ec8bbb7-c7fd-449=
e-8cdf-8120bc4e77f6.jpg" alt=3D"Communities Across America Break Bread and =
Build Bonds" border=3D"0" style=3D"width:100%;display:block;max-width:640p=
x!important;" width=3D"640"/>
</a>
</td>
</tr>
=20
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</td>
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</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"05661661-e=
d59-44c3-89de-9204ad605a3e">
<div>
<table data-content-item-id=3D"05661661-ed59-44c3-89de-9204ad605a3e" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"05661661-ed59-44c3-89de-9204ad605a3e" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>Communities Across America Break Bread and Build Bonds</st=
rong></h1></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"05661661-e=
d59-44c3-89de-9204ad605a3e">
<div>
<table data-content-item-id=3D"05661661-ed59-44c3-89de-9204ad605a3e" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"05661661-ed59-44c3-89de-9204ad605a3e" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">Nearly two-third=
s of Americans report feeling a lack of belonging in at least one life sett=
ing. In response to this very common reality, we partnered with the Team Up=
Project to introduce =E2=80=9CShared Table=E2=80=9D=E2=80=94a part of our =
=E2=80=9CBelonging Begins With Us=E2=80=9D campaign that invites viewers to=
embrace connection and community. Developed by Avoq, this heartfelt video =
serves as a reminder of the transformative power of belonging and reflects =
our commitment to foster environments where everyone feels valued and inclu=
ded. </span><a style=3D"color:#1b78a0;text-decoration:underline" href=3D"ht=
tp://links.mail1.spopessentials1.com/ctt?ms=3DMzU0MDY1NjIS1&kn=3D19&r=3DNDY=
yNTQxMDI1Njk3S0&b=3D0&j=3DMjYyMzkzMzUwMwS2&mt=3D1&rt=3D0" name=3D"BBWU_Reel=
" data-key=3D"4cdbc87a-4c9a-4365-a6b8-244c2a746a07:7bbd3c2d-6dbe-4f8f-bf62=
-587ceb502411" target=3D"_self" rel=3D"noopener noreferrer noopener norefer=
rer noopener noreferrer noopener noreferrer noopener noreferrer noopener no=
referrer noopener noreferrer noopener noreferrer noopener noreferrer noopen=
er noreferrer noopener noreferrer"><span style=3D"font-family:'roboto' , sa=
ns-serif;font-size:16px">Watch the creative today</span></a><span style=3D"=
font-family:'roboto' , sans-serif;font-size:16px">!</span></p></div>
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lor:#ebebeb;">
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lor:#ebebeb;" data-content-item-id=3D"05661661-ed59-44c3-89de-9204ad605a3e"=
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ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
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d59-44c3-89de-9204ad605a3e">
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<table data-content-item-id=3D"05661661-ed59-44c3-89de-9204ad605a3e" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
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ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 120%;" class=3D"kc7p0hb">
<![endif]-->
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<div data-content-item-=
id=3D"05661661-ed59-44c3-89de-9204ad605a3e" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1.2;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>More news:</strong></span></h1></div>
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lor:#ebebeb;">
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ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
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lor:#ebebeb;" data-content-item-id=3D"05661661-ed59-44c3-89de-9204ad605a3e"=
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d59-44c3-89de-9204ad605a3e">
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<table data-content-item-id=3D"05661661-ed59-44c3-89de-9204ad605a3e" border=
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;padding-top:5px;padding-bottom:20px;padding-left:40px;">
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]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"05661661-ed59-44c3-89de-9204ad605a3e" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><ul><li><=
span style=3D"font-family:'roboto' , sans-serif;font-size:16px">On the blog=
, </span>our chief campaign development officer discusses how and why we're=
<a style=3D"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
mail1.spopessentials1.com/ctt?ms=3DMzU0MDY1NjIS1&kn=3D3&r=3DNDYyNTQxMDI1Njk=
3S0&b=3D0&j=3DMjYyMzkzMzUwMwS2&mt=3D1&rt=3D0" name=3D"RoundUp_GunViolence" =
data-key=3D"acf1b5a3-6c6c-42f6-8045-c8d90c88552a:32050a7d-5265-4faf-bfed-0=
f7bf7b01cd1" target=3D"_self" rel=3D"noopener noreferrer noopener noreferre=
r noopener noreferrer noopener noreferrer noopener noreferrer noopener nore=
ferrer"><u>reframing the issue of gun violence as a public health crisis</u=
></a>.</li><li><span style=3D"font-family:'roboto' , sans-serif;font-size:1=
6px">Also on the blog, we share insights from </span><a style=3D"color:#1b7=
8a0;text-decoration:underline" href=3D"[link removed]
om/ctt?ms=3DMzU0MDY1NjIS1&kn=3D26&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjYyMzkz=
MzUwMwS2&mt=3D1&rt=3D0" name=3D"RoundUp_CreatorsForGood" data-key=3D"99c95=
d52-7901-4a2c-9908-026ee1f516cb:75b39f05-95be-4c10-9c8f-21337486d4c1" targe=
t=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noopener norefe=
rrer noopener noreferrer noopener noreferrer noopener noreferrer"><span sty=
le=3D"font-family:'roboto' , sans-serif;font-size:16px"><u>our Creators for=
Good program on the evolving influencer marketing landscape</u></span></a>=
<span style=3D"font-family:'roboto' , sans-serif;font-size:16px">.</span></=
li><li>Check out Al Roker discussing our latest Smokey Bear creative, devel=
oped for Smokey=E2=80=99s 80th birthday, during an <a style=3D"color:#1b78a=
0;text-decoration:underline" href=3D"[link removed]
/ctt?ms=3DMzU0MDY1NjIS1&kn=3D6&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjYyMzkzMzU=
wMwS2&mt=3D1&rt=3D0" name=3D"RoundUp_SmokeyTODAY" data-key=3D"d0a359ed-27c=
5-433b-970d-30c92c33a508:142e1a24-badd-4d72-9c44-2102e715d3c5" target=3D"_b=
lank" rel=3D"noopener noreferrer noopener noreferrer noopener noreferrer no=
opener noreferrer noopener noreferrer noopener noreferrer"><u>exclusive seg=
ment on TODAY</u></a>!</li><li>We're honored to receive the <a style=3D"col=
or:#1b78a0;text-decoration:underline" href=3D"[link removed]
ials1.com/ctt?ms=3DMzU0MDY1NjIS1&kn=3D15&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DM=
jYyMzkzMzUwMwS2&mt=3D1&rt=3D0" name=3D"RoundUp_BronzeAward" data-key=3D"06=
de100b-6872-43c6-bd3f-9baee68dea66:2ae403e0-9c99-4168-8f6b-4bb4f1201e01" ta=
rget=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noopener nor=
eferrer noopener noreferrer noopener noreferrer noopener noreferrer"><u>Bro=
nze Award for the Most Culturally Inclusive Brand of 2023</u></a> in the mu=
lticultural and inclusive category at the ANA Alliance for Inclusive and Mu=
lticultural Marketing Forum=E2=80=94big thanks to ANA AIMM for the recognit=
ion!<br>&nbsp;</li></ul></div>
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=3D"before"></td>
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n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px;padding-bottom:0px; =
background-color:#ebebeb;">
<![endif]-->
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ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
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background-color:#ebebeb;" data-content-item-id=3D"05661661-ed59-44c3=
-89de-9204ad605a3e">
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ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
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d59-44c3-89de-9204ad605a3e">
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<table data-content-item-id=3D"05661661-ed59-44c3-89de-9204ad605a3e" border=
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ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:transparent;line-height: 100%;" class=3D"kc7p0hb">
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<div data-content-item-=
id=3D"05661661-ed59-44c3-89de-9204ad605a3e" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:tra=
nsparent;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p styl=
e=3D"text-align:center"><span style=3D"color:#2a2f31;font-family:'roboto' ,=
sans-serif;font-size:14px">The Ad Council</span></p><p style=3D"text-align=
:center"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:14px">815 Second Avenue, 9th Floor</span></p><p style=3D"text-align:=
center"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;font=
-size:14px">New York, NY 10017</span><br><br>&nbsp;<a style=3D"color:#1b78a=
0;text-decoration:underline" href=3D"[link removed]
/ui/modules/display/optOut.jsp?&m=3D35406562&r=3DNDYyNTQxMDI1Njk3S0&j=3DMjY=
yMzkzMzUwMwS2&mt=3D1&rt=3D0" name=3D"OptOut" data-key=3D"4ca93115-8a30-47f=
8-9aa6-f98303c539f3:5cb7a3a9-17b7-4924-8ee0-15e00b50ca7f" target=3D"_blank"=
rel=3D"noopener noreferrer noopener noreferrer noopener noreferrer noopene=
r noreferrer noopener noreferrer noopener noreferrer noopener noreferrer no=
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eferrer noopener noreferrer noopener noreferrer noopener noreferrer noopene=
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opener noreferrer noopener noreferrer noopener noreferrer noopener noreferr=
er noopener noreferrer noopener noreferrer noopener noreferrer noopener nor=
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er noopener noreferrer noopener noreferrer noopener noreferrer noopener nor=
eferrer noopener noreferrer"><span style=3D"color:#055eab;font-size:12px"><=
u>O</u></span><span style=3D"color:rgb( 5 , 94 , 171 );font-family:inherit;=
font-size:12px"><u>pt Out</u></span></a><span style=3D"color:#000000;font-s=
ize:12px"> &nbsp;</span><span style=3D"color:#2a2f31;font-size:12px"> |</sp=
an><span style=3D"color:#000000;font-size:12px"> &nbsp;</span><a style=3D"c=
olor:rgb( 223 , 141 , 7 );text-decoration:underline" href=3D"[link removed]
ail1.spopessentials1.com/ctt?ms=3DMzU0MDY1NjIS1&kn=3D10&r=3DNDYyNTQxMDI1Njk=
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CREATE + CHANGE

MARCH 2024

As we step into spring, we’re excited to announce inspiring new initiatives that stir inspiration and drive meaningful change, from gun violence prevention to a special mental health message from Elmo. Next, we break bread and build bonds in new creative designed to promote acceptance, community and belonging. We also share insights on the evolving influencer marketing landscape, plus more!


Healthcare Leaders Invest $10M for Youth Gun Violence Prevention Initiative

In partnership with a coalition of healthcare leaders and organizations, we are proud to announce a groundbreaking initiative to address gun violence and its impact on America’s youth. Funded by members of the National Health Care CEO Council on Gun Violence Prevention and Safety, with a seed donation of $10 million, this initiative marks a significant investment in our shared mission to develop and implement innovative solutions to reduce firearm-related deaths and injuries.Read the release to learn more!

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Elmo and Friends Supoort Emotional Well-Being

In an exciting partnership with Sesame Workshop, we've launched new creative for our “Love, Your Mind” campaign—created in collaboration with Huntsman Mental Health Institute—featuring Elmo and friends. Available in English and Spanish, Elmo shares helpful tips like humming to help children manage their emotional well-being. Watch the creative  and stay tuned for more from Elmo in May for Mental Health Awareness Month.

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Communities Across America Break And Build Bonds

Nearly two-thirds of Americans report feeling a lack of belonging in at least one life setting. In response to this very common reality, we partnered with the Team Up Project to introduce “Shared Table”—a part of our “Belonging Begins With Us” campaign that invites viewers to embrace connection and community. Developed by Avoq, this heartfelt video serves as a reminder of the transformative power of belonging and reflects our commitment to foster environments where everyone feels valued and included. Watch the creative today!

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More news:

- On the blog,our chief campaign development officer discusses how and why we're reframing the issue of gun violence as a public health crisis.

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- Also on the blog, we share insights fromour Creators for Good program on the evolving influencer marketing landscape.

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- Check out Al Roker discussing our latest Smokey Bear creative, developed for Smokey’s 80th birthday, during an exclusive segment on TODAY!

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- We're honored to receive the Bronze Award for the Most Culturally Inclusive Brand of 2023 in the multicultural and inclusive category at the ANA Alliance for Inclusive and Multicultural Marketing Forum—big thanks to ANA AIMM for the recognition!

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