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As we step into spring, we’re excited to announce inspiring new initiatives that stir inspiration and drive meaningful change, from gun violence prevention to a special mental health message from Elmo. Next, we break bread and build bonds in new creative designed to promote acceptance, community and belonging. We also share insights on the evolving influencer marketing landscape, plus more! |
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Healthcare Leaders Invest $10M for Youth Gun Violence Prevention Initiative
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In partnership with a coalition of healthcare leaders and organizations, we are proud to announce a groundbreaking initiative to address gun violence and its impact on America’s youth. Funded by members of the National Health Care CEO Council on Gun Violence Prevention and Safety, with a seed donation of $10 million, this initiative marks a significant investment in our shared mission to develop and implement innovative solutions to reduce firearm-related deaths and injuries. Read the release to learn more! |
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Elmo and Friends Support Emotional Well-Being
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In an exciting partnership with Sesame Workshop, we've launched new creative for our “Love, Your Mind” campaign—created in collaboration with Huntsman Mental Health Institute—featuring Elmo and friends. Available in English and Spanish, Elmo shares helpful tips like humming to help children manage their emotional well-being. Watch the creative and stay tuned for more from Elmo in May for Mental Health Awareness Month. |
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Communities Across America Break Bread and Build Bonds
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Nearly two-thirds of Americans report feeling a lack of belonging in at least one life setting. In response to this very common reality, we partnered with the Team Up Project to introduce “Shared Table”—a part of our “Belonging Begins With Us” campaign that invites viewers to embrace connection and community. Developed by Avoq, this heartfelt video serves as a reminder of the transformative power of belonging and reflects our commitment to foster environments where everyone feels valued and included. Watch the creative today! |
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