Indivisibles,

I don’t write a ton of fundraising emails, but this is one of them. 

This is not a “GIVE NOW OR WE’LL LOSE” kind of email. I know those clog
your inbox -- they clog mine. I hate them -- even if they’re from
politicians or organizations I respect. They might succeed in getting some
people to open their wallets out of fear, but they turn off just as many
people from engaging in the political process at all. So I don’t write
those, and Indivisible doesn’t send them.

Can I be honest? When we started Indivisible, I hated asking for money. I
was so burned by the grifters and doomsayers that bombard me daily, that I
didn’t want any part of that world. It felt sketchy, and I didn’t want
anything sketchy coming near Indivisible. I wanted to run this with
integrity or not at all. 

To avoid sketchiness, I embraced honesty. I’m proud of the work we do to
organize this grassroots movement to fight MAGA, and because of that, I
can be proud -- hell even at times excited -- to brag about what we’re
doing and ask for the money that helps us do more of it. We get to be part
of a grassroots led, grassroots-funded, pro-democracy movement at a time
of growing fascist threats -- and I get to help bring in resources to
support it. How cool is that? What an honor to be a small part of the
history we’re making together. 

So let me try my hand at doing my part. Here are three reasons I’m asking
for money:

Basic political reality: We won the 2020 election by the skin of our
teeth. Just 44,000 votes spread across just three states deprived Trump of
a second term. There are reasons to be more optimistic this year -- MAGA
really pissed off voters with Jan 6 and overturning Roe. And there are
reasons to be less optimistic -- we’re no longer the insurgent candidate
taking on the unpopular and unhinged incumbent. So we don’t know what will
happen this year, but it sure looks like it will be close again.

Basic funding reality: At this point in 2020, we had $35,000 more every
month in recurring grassroots donations than we’re expecting this
February. Recurring donations in an election year are the best. They allow
us to fully plan our program -- how many doors we’re gonna knock, how many
postcards we’re gonna send, and how many local group actions we can
directly support. A bundle of what $35,000 buys looks like this: 30 more
reimbursements for local group events, 35,000 more postcards to voters,
and 50,000 more texts to voters -- each month from now until November. 

Basic impact reality: For Indivisible, less grassroots money means less
impact. That’s not marketing -- it’s just math. We don’t take money from
corporations or their PACs or politicians. Our single largest source of
funds is now and has always been grassroots donors. We’re not socking away
any money for a future rainy day. 2024 is that rainy day. If we get more
recurring donations, we’ll organize to get more votes. Simple as that.

Here’s where I sneak in the fundraising request. If you also hate the
“WE’RE LOSING -- GIVE NOW!!” type emails, if you complain about them like
I do, if you want to incentivize a more honest way of supporting
pro-democracy work, then here’s the ask: Put your money where your heart
is. Reward this type of email -- an honest, level-headed message that
doesn’t promise you the world if you give or eternal damnation if you
don’t. 

[ [link removed] ]Start a monthly donation here, or [ [link removed] ]chip in with a one-time gift. 

[ [link removed] ]Start a monthly donation
[ [link removed] ](or just give once

OK, that’s it. I won’t belabor the point. If you’ve read this far, you
know who we are, what we do, and how we move in the world. Regardless of
if you’ve been with us forever or you’re new to the movement: Thank you
for investing your time, energy, and -- yes -- money into this fight for
democracy. 

We’re gonna win. We’re going to codify abortion rights. We’re going to
pass democracy reform. And we’re gonna dance on Trump’s conviction day.
Until then, hope to see you in the streets organizing to bring that
reality home.

In solidarity,
Ezra

Ezra Levin

[5]Indivisble Co-Executive Director

Pronouns: He/him

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